"Whether a map explaining the subway system, an Internet meme about womens empowerment, or a logo on a laptop, graphic design is everywhere. The Art of Graphic Communication discusses what todays artists are doing, how they attract a following, and what they are saying through their artwork"--

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.

This book is a survey of the complex world of graphic communication. It is focused largely on print, both conventional and digital, and the processes that make it possible. It is also about the myriad ways digital technology¿from desktop design to web-based publishing, commerce, and IT¿affects the art, science, and business of printing.

Learn what it takes to become a skilled graphic communicator! This edition of Graphic Communications Today is a staple for beginners as well as a smart, easy-to-use resource guaranteed to spur the creativity of aspiring designers, professional graphic artists, journalists and others. Written in a personal and engaging style, and loaded with examples of some of the finest graphic art in the world, the authors explain modern design principles and shows readers how to apply them to their own work. Extraordinarily complete coverage straddles a variety of media, including: magazines, newspapers, television and film, interactive multimedia, Web sites and more!

Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

"Graphic Design offers you not just theory...but practice! How? By featuring ten challenging exercises that develop, step by step, ten specific design concepts. At the same time you tackle the assignments, you master concepts essential to your success. What's more this valuable guide gives you a strong handle on typography--a critical tool in your trade--and even presents the "real world" requirements for a professional career as a graphic designer. Filled with illustrations by the author's design students, Graphic Design stimulates your imagination so that you can innovate...not merely imitate."--back cover.

Drawing enhances memorisation, understanding, talking and listening and sparks communication. It is a universal language, and can help you convey your message more clearly and engagingly - especially during meetings, while laying out ideas or simply in a brainstorming session. So why have all of us stopped drawing at a certain point in our lives? Start to Draw is a fun and clear-cut guide to drawing and visualising your ideas in your work environment. It is an accessible, bite-size book providing insight into why drawing works, how you can have a great impact on your own (and others') professional work, and how you can end up with a more creative approach to your job.

Indigenous Graphic Communication Systems challenges the adequacy of Western academic views on what writing is and explores how they can be expanded by analyzing the sophisticated graphic communication systems found in Central Mesoamerica and Andean South America. By examining case studies from across the Americas, the authors pursue an enhanced understanding of Native American graphic communication systems and how the study of graphic expression can provide insight into ancient cultures and societies, expressed in indigenous words. Focusing on examples from Central Mexico and the Andes, the authors explore the overlap among writing, graphic expression, and orality in indigenous societies, inviting reevaluation of the Western notion that writing exists only to record language (the spoken chain of speech) as well as accepted beliefs of Western alphabetized societies about the accuracy, durability, and unambiguous nature of their own alphabetized texts. The volume also addresses the rapidly growing field of semasiography and relocates it more productively as one of several underlying operating principles in graphic communication systems. Indigenous Graphic Communication Systems reports new results and insights into the meaning of the rich and varied content of indigenous American graphic expression and culture as well as into the societies and cultures that produce them. It will be of great interest to Mesoamericanists, students, and scholars of anthropology, archaeology, art history, ancient writing systems, and comparative world history. The research for and publication of this book have been supported in part by the National Science Centre of Poland (decision no. NCN-KR-0011/122/13) and the Houston Museum of Natural Science. Contributors: Angélica Baena Ramírez, Christiane Clados, Danièle Dehouve, Stanisław Iwaniszewski, Michel R. Oudijk, Katarzyna Szoblik, Loïc Vauzelle, Gordon Whittaker, Janusz Z. Wołoszyn, David Charles Wright-Carr

What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.