Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In this book, Denise Shiffman lays out a blueprint for how you can create persuasive value so that your products stand out, build trust by reshaping audience interactions, expand social currency and extend your sphere of influence, and deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers.--[book cover].

SHORTLISTED FOR THE WILLIAM HILL SPORTS BOOK OF THE YEAR PRIZE CROSS SPORTS BOOK AWARDS BIOGRAPHY OF THE YEAR 'Engage!' was the last word Matt Hampson heard before dislocating his neck while in rugby training with other young England hopefuls. On a cold, grey, overcast day in 2005, the cream of young English rugby gathered at a Northampton training ground. Matt Hampson, 'Hambo' to his mates, was one of them. He had dreamt of playing rugby for England ever since he had picked up a rugby ball at school. His skill, conviction and dedication had brought him to the cusp of realising that dream, in an England U21 team that included Olly Morgan, Toby Flood, Ben Foden and James Haskell. But as the two sets of forwards engaged for a scrum on the training field, the scrum collapsed and Matt, who played tight-head prop, took the full force of two opposing sides. In that moment his life changed forever. Paul Kimmage went to visit Matt as he recuperated, and wrote a piece for the Sunday Times which won him his third successive SJA sports interviewer of the year award. They struck up a friendship and here, Paul tells Matt's whole story, in all its intimate detail. From the build-up to the dreadful day, to Matt's recuperation, to his struggle to adjust to normal life again, to his family and friends, to other tragic incidents on the rugby field, to the response of the RFU, this is a story of terrible sadness yet unadorned triumph and joy, of anger yet of reconciliation and peace . . . of a boy who became a man.

Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business. "Marketing is constantly evolving. Companies can't compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently." —Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame "Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts." —Kris Pinto, founder of Moxie Interactive

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Facilitators exist wherever learning happens. Anyone who works in a community organization, a corporation, a government, or a healthcare environment can end up leading a workshop, running a course, or otherwise facilitating others’ learning. Facilitators can also be consultants or post-secondary instructors who have been hired to lead one course or more. However, many people haven’t been trained in how to facilitate learning effectively. Design to Engage is a “how to” book that will help you become an effective designer and facilitator of learning events. You will: • learn about facilitation roles and responsibilities; • discover what good learning experiences look like; • plan for and design effective learning events using practical, straightforward design strategies; • raise your awareness about how to create inclusive, comfortable environments. Along with specific recommendations on developing the skills and strategies necessary to be an effective facilitator, you’ll find priceless advice on creating participatory activities to keep learners involved, assessing participants’ learning, gathering feedback about learning experiences, and how to grow your facilitation practice. The more engaging and interactive you make your learning events, the more people will actually learn from them. Practical, accessible, and jam-packed with tools to support facilitators to create impactful learning experiences, Design to Engage is a revelation and an inspiration.

A year's worth of Bible-reading notes for older teenagers, covering the Bible's overarching storyline.

This book explores the benefits of digital patient engagement, from the perspectives of physicians, providers, and others in the healthcare system, and discusses what is working well in this new, digitally-empowered collaborative environment. Chapters present the changing landscape of patient engagement, starting with the impact of new payment models and Meaningful Use requirements, and the effects of patient engagement on patient safety, quality and outcomes, effective communications, and self-service transactions. The book explores social media and mobile as tools, presents guidance on privacy and security challenges, and provides helpful advice on how providers can get started. Vignettes and 23 case studies showcase the impact of patient engagement from a wide variety of settings, from large providers to small practices, and traditional medical clinics to eTherapy practices.

Reach beyond theory and engage every family in student success Family engagement increases student achievement but how do schools connect with families who don’t participate yet? Educators can easily become frustrated trying to reach the disconnected and often fall back to engaging the already engaged. Is it possible to win over everyone? Discover how to move beyond theory to change your culture for better family engagement and student achievement. Through practical steps, reflections, and case studies, you will discover and address: How and where family engagement breaks down, and How to create a truly inviting culture for successful community and family partnerships

Theological field education, in which a ministry student steps out of the classroom and begins practicing with the supervision of a mentor, is a critical part of accredited ministry programs. Engage equips both students and their supervisor-mentors to engage in this important opportunity with energy and imagination, and it prepares students for the challenging work of integrating theory into real-world practice. Engage provides coaching from recognized experts in the arts of ministry: preaching, administration, evangelism, pastoral care, public ministry, leadership, faith formation, liturgical arts and more. Other chapters address themes such as race, gender, and ministry across faith traditions (or no faith tradition). The book addresses field education in a range of contexts—from churches to non-profits. Engage offers a valuable resource for students making the most of their transition from the classroom into real world ministry with all its joys and many challenges.

USE THE POWER OF EMPLOYEE ENGAGEMENT TO IGNITE PASSION, PURPOSE, AND PRODUCTIVITY IN EVERY MEMBER OF YOUR STAFF Successful managers understand that their job is to help employees do their best work, not simply give orders. The Manager's Guide to Employee Engagement shows leaders at all levels how to build relationships that support collaboration and drive meaningful performance improvement. Learn how to: Foster loyalty, trust, and commitment in all your employees Create a culture of positive thinking Empower employees to act as internal entrepreneurs Align employee and organizational values and goals Become "the best boss ever"--without losing sight of business goals Learn how to make your employees engaged and successful--and facilitate your own success at the same time. Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and strategies for engaging employees Tips for executing the tactics in the book Practical advice for minimizing the possibility of error Warning signs for when things are about to go wrong Examples of successful engagement tactics Specific planning procedures, tactics, and hands-on techniques