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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

An updated edition of a best-selling guide draws on the author's decades of experience to identify 21 life-changing principles of effective leadership, sharing insights based on the successes and mistakes he has observed in myriad disciplines, from business and politics to sports and religion.

How did a man in a developing country take his organization from 700 people to more than 14,000 in only seven years? He did it using leader's math. That's the secret of the Law of Explosive Growth.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Leaders are always looking for an edge. That often sends many of them looking for the next big thing. Although leadership approaches and trendy management fads come and go, what remains the same? The qualities of a leader. Internationally-recognized leadership expert, speaker, and author John C. Maxwell touches on the process of developing the art of leadership by giving the reader practical tools and insights into developing the qualities found in great leaders. As the authority on leadership today, Maxwell shares his innovative yet timeless principles on how to effectively lead others has impacted the lives of thousands of business leaders. In The 21 Indispensable Qualities of a Leader, Maxwell expands on the qualities every leaders needs to be successful such as: Character – be a piece of the rock Charisma – the first impression can seal the deal Communication – without it, you travel alone Commitment – it separates doers from dreamers Competence – if you build it, they will come Everything rises and falls on leadership, and leadership truly develops from the inside out. If you can become the leader you ought to be on the inside, you will become the leader you want to be on the outside. The 21 Indispensable Qualities of a Leader will show you that when you develop these qualities, people will want to follow you. When that happens, you’ll be able to tackle anything in the world.

Leadership is developed daily, not overnight. This law, taken from The Twenty One Irrefutable Laws of Leadership is the first of the series to be placed into an individual study. Take each opportunity as it comes along and find the answer in a way only strong leaders would do it...by processing it. John explains how and why "Champions don't become champions in the ring...they are merely recognized there."

"Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing." Paul Danos, Dean, Tuck School of Business at Dartmouth."Every executive will benefit from reading this expertly written guide" - Ronald Sargent, President and CEO, Staples, Inc."A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations." Joy Marie Sever, Senior VP, The Reputation Practice at Harris InteractiveIn this topical and up-to-date book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron.

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