As much as we don't want to hear it, book marketing is a huge part of becoming a successful author. Yet many authors don't know how to go about it or even where to start. I don't know where you are in your publishing journey, you might have been published for years but have always struggled with the marketing side of things or you could still be working on your first book and wanting to get a head start on promoting it, either way this book is bound to have something in it that will help you out. Giving a detailed overview of book marketing from beginning to end, this book is designed to give authors the information they need to attack marketing head on and start successfully selling their books.

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Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.

Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.

Navigate the Trail of Self-Publishing with Ease: A Comprehensive Guide to Book MarketingSelf-publishing your book is just the start of your journey. The real challenge lies in promoting your masterpiece, making it visible to the right audience, and generating sales. "The 101 of Book Marketing: A Self-Published Author's Guide" has all the answers you've been seeking.This comprehensive guide deciphers the cluttered landscape of self-publishing, offering clear insights into its definition, benefits, and challenges. The book makes a compelling case for why book marketing is crucial, highlighting realistic expectations for organic growth that won't cough up your fortune.Did you know that you, as an author, are a brand yourself? This book helps you develop and consistently maintain your author brand. It also provides tactics to build a robust online presence, showcasing the importance of having a personal website, social media engagement, and leveraging networking platforms like Facebook, Twitter, LinkedIn, Instagram, and more.While emphasizing the digital world, the book doesn't disregard the magic of offline marketing strategies. It guides you on organizing book readings and signings, networking events, and speaking engagements. You also get a roadmap for accumulating beneficial book reviews and methods of implementing promotional techniques for boosting visibility.Advertising your book doesn't have to be a daunting task. This guide demystifies where to advertise, weighing in on paid advertising versus free advertising options. Discover how Artificial Intelligence is transforming book marketing and how Amazon's algorithm can be harnessed for self-publishing success.Gauge your success and maintain the marketing momentum with the help of valuable tips on setting and measuring goals and formulating long-term marketing plans. Learn from the case studies of successful self-published authors, concluding with an appendix of useful resources for your reference. Get your copy today and embark on a successful self-publishing journey!

An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be, it is not difficult to realize that it can get lost in the sea of books published each year. Competition for readers is tough, so your marketing has to be tough, as well. In the short book, 101 Book Marketing Ideas For All Budgets - Clearly Explained, self-published author and founder of eBookIt.com, Dr. Bo Bennett, outlines 101 ideas that you can implement to make your book stand out from the crowd. Some of these ideas take expertise, some cost money, but many are free and fairly simple to implement. Don't let your book be one of many that remain dormant on the virtual shelves. Start implementing some of these strategies today and watch your sales skyrocket.

“Features 50 of the most common errors book authors make in writing, publishing, and promoting their books.” —John Kremer, author of 1001 Ways to Market Your Books The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can set you off course and significantly decrease your chances for success. How many of the 50 biggest author mistakes are you making? When you learn to avoid them, you can greatly enhance your chances for success in the publishing world. In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway, and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn: How to master media and other key marketing channels authors should use Keys to capturing the browsing buyer in bookstores and online The new publishing landscape and how it impacts you How to increase the readability of your book so readers keep coming back How your book is the key piece of your own information marketing empire And much, much more “If you want to write a book or make sure that your book is a smashing success read this now and take action! You’ll be amazed at the difference it will make in your success!” —John Assaraf, New York Times–bestselling author of Innercise and The Answer “I LOVE the book so far! Clear-concise-comprehensive with practical info the aspiring author needs!” —Laura Venecia Rodriguez, author of Yoga at Home

Proven strategies for consultants on how to promote themselves-without looking like self-promoters Some consultants are forever quoted in the press. They seem to have suddenly emerged as the experts called upon to substantiate almost every news article relating to their fields. This book points the way to achieving this "expert" status. Written by a master self-promoter, it provides valuable tips on becoming a media source, including the right journalists to connect with and what they respond to best. Consultants will learn how to determine a promotable idea, how to identify the appropriate media for publicizing the idea, how to develop the various kinds of publicity vehicles-and how to do it all without the appearance of hucksterism. Demonstrates what consultants need to do to create their reputations Contains samples of publicity vehicles-such as news releases, newsletters, press kits and more REECE FRANKLIN (Chino Hills, California) heads his own marketing, advertising, and PR firm and conducts frequent seminars and classes on self-promotion. His 5 previous books include How to Market Your Home-Based Business.

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.