Television As An Advertising Medium
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Author |
: United States. Office of Domestic Commerce |
Publisher |
: |
Total Pages |
: 52 |
Release |
: 1949 |
ISBN-10 |
: UIUC:30112057645423 |
ISBN-13 |
: |
Rating |
: 4/5 (23 Downloads) |
Synopsis Television as an Advertising Medium by : United States. Office of Domestic Commerce
Author |
: United States. Department of Commerce. Office of Domestic Commerce |
Publisher |
: |
Total Pages |
: 30 |
Release |
: 1949 |
ISBN-10 |
: OCLC:504073743 |
ISBN-13 |
: |
Rating |
: 4/5 (43 Downloads) |
Synopsis Television as an Advertising Medium. [By] Philip A. Bennett, Etc. [With Maps.]. by : United States. Department of Commerce. Office of Domestic Commerce
Author |
: Joseph Wayne Lindquist |
Publisher |
: |
Total Pages |
: 258 |
Release |
: 1949 |
ISBN-10 |
: IND:30000119756033 |
ISBN-13 |
: |
Rating |
: 4/5 (33 Downloads) |
Synopsis An Analysis of the Potentialities of Television as an Advertising Medium by : Joseph Wayne Lindquist
Author |
: Edmond A. Bruneau |
Publisher |
: |
Total Pages |
: 8 |
Release |
: 1988 |
ISBN-10 |
: UIUC:30112049990564 |
ISBN-13 |
: |
Rating |
: 4/5 (64 Downloads) |
Synopsis Advertising by : Edmond A. Bruneau
Author |
: Richard Karl Ahrendt |
Publisher |
: |
Total Pages |
: 134 |
Release |
: 1953 |
ISBN-10 |
: OCLC:57193990 |
ISBN-13 |
: |
Rating |
: 4/5 (90 Downloads) |
Synopsis The Applicability of Television as an Advertising Medium for the Large Local Advertiser by : Richard Karl Ahrendt
Author |
: Lawrence R. Samuel |
Publisher |
: University of Texas Press |
Total Pages |
: 441 |
Release |
: 2009-03-06 |
ISBN-10 |
: 9780292774766 |
ISBN-13 |
: 0292774761 |
Rating |
: 4/5 (66 Downloads) |
Synopsis Brought to You By by : Lawrence R. Samuel
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author |
: Elizabeth J. Heighton |
Publisher |
: |
Total Pages |
: 370 |
Release |
: 1976 |
ISBN-10 |
: UOM:39015003599100 |
ISBN-13 |
: |
Rating |
: 4/5 (00 Downloads) |
Synopsis Advertising in the Broadcast Media by : Elizabeth J. Heighton
Author |
: William Allen Walsh |
Publisher |
: |
Total Pages |
: 74 |
Release |
: 1950 |
ISBN-10 |
: OCLC:27718098 |
ISBN-13 |
: |
Rating |
: 4/5 (98 Downloads) |
Synopsis The Effectiveness of Television as an Advertising Medium by : William Allen Walsh
Author |
: Thomas L. Bardet |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 1951 |
ISBN-10 |
: OCLC:1255612194 |
ISBN-13 |
: |
Rating |
: 4/5 (94 Downloads) |
Synopsis Television as an Advertising Medium by : Thomas L. Bardet
Author |
: Barrie Gunter |
Publisher |
: Routledge |
Total Pages |
: 195 |
Release |
: 2004-09-22 |
ISBN-10 |
: 9781135626310 |
ISBN-13 |
: 1135626316 |
Rating |
: 4/5 (10 Downloads) |
Synopsis Advertising to Children on TV by : Barrie Gunter
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In