With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

TMN is a network monitoring system that allows telecommunications providers to monitor every element of their networks. While TMN is a powerful tool for controlling telecommunication networks, it is difficult to manage. This is the book that helps telecommunications managers effectively use TMN.

In today's highly competitive technology-influenced telecommunications industry, customers are accustomed to a higher level of personal service and personalized product and service offerings. To meet that higher standard, companies need to learn and anticipate a customers needs in great detail and be able to respond quickly. This book provides business strategies for providers to effectively manage their business processes while evolving their information systems architectures to support the needs of the consumer. principles, manage the business, the staff, and the technology. This book takes a profound look at the telecommunication industries history, its business processes and the latest technologies driving the industry. This is an ideal textbook for introducing students to all facets of the telecommunications field as well as a great desktop reference for experienced professionals working in the industry. It addresses core business areas such as customer care and billing. which need to be in place to support integration of different business system architectures. Your company can use the information in this book to guide marketing, sales, and customer service activities that identify, attract and keep profitable customers.

Busy decision-makers need the specifics quickly, without plowing through details that do not affect the economics of a project. Telecommunications Cost Management presents the key facts up front, with sample calculations for broadband, local access, equipment, and service alternatives. It provides a blueprint for cost reduction across all major technologies - from frame relay to IP telephony to contract recommendations. The text presents scenarios showing the effect of different architectural strategies for both voice and data communications. An Architectural Review lists alternatives to the traditional PBX and discusses how to minimize local access costs.

GIS combines diverse kinds of geographic information, and that gives forward-thinking companies an indispensable new tool. In the toolhouse telecommunications marketplace, GIS can help firms streamline network design, find the cleanest paths for wireless operations, or solve difficult connectivity problems. Companies like the ones in this book are also finding that GIS will solve marketing and customer service needs - combining up-to-date geographic information with such data as demagraphics, service call histories, and revenue.

"This book provides original, in-depth, and innovative articles on telecommunications policy, management, and business applications"--Provided by publisher.

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.