With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres and the complex task of market regulation put traditional theoretical approaches as well as current regulatory policies to the test. This book sheds light on some of the challenges ahead. It covers a vast range of subjects from the intricacies of market regulation to new markets for mobile and internet-related services. The diffusion of broadband technology and the emergence of new business strategies that respond to the technological and regulatory challenges are treated in the book’s 24 chapters.

With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

In today's highly competitive technology-influenced telecommunications industry, customers are accustomed to a higher level of personal service and personalized product and service offerings. To meet that higher standard, companies need to learn and anticipate a customers needs in great detail and be able to respond quickly. This book provides business strategies for providers to effectively manage their business processes while evolving their information systems architectures to support the needs of the consumer. principles, manage the business, the staff, and the technology. This book takes a profound look at the telecommunication industries history, its business processes and the latest technologies driving the industry. This is an ideal textbook for introducing students to all facets of the telecommunications field as well as a great desktop reference for experienced professionals working in the industry. It addresses core business areas such as customer care and billing. which need to be in place to support integration of different business system architectures. Your company can use the information in this book to guide marketing, sales, and customer service activities that identify, attract and keep profitable customers.

Bringing together market research reports, business analyst briefings, and technology references into one comprehensive volume, Business Intelligence for Telecommunications identifies those advances in both methods and technology that are being employed to inform decision-making and give companies an edge in the rapidly growing and highly co

This companion volume to the book Understanding Telecommunications Networks will be of interest to undergraduate and graduate students studying engineering, computing and telecommunications, and for practitioners in the industry. Topics covered include: introduction to the telecommunications business; regulation; business strategy; corporate finance and governance; network strategy and planning; customers and marketing; product management; network economics; network and service operations and company dynamics.

Phone systems, service, data networks, and the Internet are critical pieces of any company’s communications. And most IT professionals don’t understand the effects of deregulation and parallel technologies on the bottom line. Telecommunications companies have more than a 30% error rate on their billing each month. There are only about 4,000 telecom consultants in the country who do nothing but find errors on bills. The economy seems to be crying out for just this type of study. This work explores the various technologies in terms of cost and ROI, sets up some case studies to solve real communications issues, offers cheap ways to meet bandwidth requirements, looks at the players in the marketplace in terms of technology as well as cost, explains what a tariff is and how it can be made to work for you, gives a better understanding of telecom taxes, which ones are required and to what degree, and provides international strategies to manage costs of a national and global network. Reading this book will be like hiring that telecom consultant. ·SAVINGS!!! – realize 40-60% savings with the information contained in the book ·“Show me the money” demo included·Review – assessing bills to know if you’re overpaying·Analysis – benchmarking, comparative technologies, ROI, tariff info, etc.·Negotiation – how to work with your various services to ensure you’re getting the best rates possible·Cost Justification – finding costs in other areas to justify expenditure in technology·Vendor Management – understanding where and how to go to get the best price·Recovery of capital – finding out if and when you’ve overpaid, and getting back $ when it’s due·Tax Rebates, Relocations, Growth Assessment, and Telemanagement – exploring all the angles to get the most of your telecom dollars

Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.

A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States

This book provides a broad introduction to all aspects of modern telecommunications networks, covering the principles of operation of the technology and the way that networks using this technology are structured. The main focus is on those technologies in use today and the next generation networks (NGN) and how they will be implemented.