"Disney is so good at being good that it manifests an evil; so uniformly efficient and courteous, so dependably clean and conscientious, so unfailingly entertaining that it's unreal, and therefore is an agent of pure wickedness. . . . Disney isn't in the business of exploiting Nature so much as striving to improve upon it, constantly fine-tuning God's work." --from TEAM RODENT TEAM RODENT How Disney Devours America "Revulsion is good. Revulsion is healthy. Each of us has limits, unarticulated boundaries of taste and tolerance, and sometimes we forget where they are. Peep Land is here to remind us; a fixed compass point by which we can govern our private behavior. Because being grossed out is essential to the human experience; without a perceived depravity, we'd have nothing against which to gauge the advance or decline of culture; our art, our music, our cinema, our books. Without sleaze, the yardstick shrinks at both ends. Team Rodent doesn't believe in sleaze, however, nor in old-fashioned revulsion. Square in the middle is where it wants us all to be, dependable consumers with predictable attitudes. The message, never stated but avuncularly implied, is that America's values ought to reflect those of the Walt Disney Company, and not the other way around." BONUS: This edition includes an excerpt from Carl Hiaasen's Bad Monkey.

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Disney Store, a shrine-like store filled with Disney characters, has been able to subjugate the area’s most entrenched sin merchants. Some say that if Times Square can be redeemed, no urban Gomorrah is beyond salvation. #2 Disney changed the face of Florida, and by extension, the entire state, by changing how people in Florida think about money. Everyone in the state wanted to catch the tourists after they left the Magic Kingdom, and spend what was left of their vacation money. #3 Disney’s ambitions in Times Square are modest compared to its original mission in Florida: to establish a sovereign state within a state, a private entertainment mecca for every working family in America.

In this follow-up to his bestselling The Gospel According to The Simpsons: The Spiritual Life of the World's Most Animated Family, religion journalist Mark Pinsky explores the role that the animated features of Walt Disney played on the moral and spiritual development of generations of children. Pinsky explores thirty-one of the most popular Disney films, as well as recent developments such as the 1990s boycott of Disney by the Southern Baptist Convention and the role that Michael Eisner and Jeffrey Katzenberg played in the resurgance of the company since the mid-1980s.

Education is about learning to think. Much of what we call thinking, however, is a hodge-podge of repetitious self-talk, opinion, and cutting and pasting of second-hand ideas. Moreover, thinking in the present has often been alien to scholars who were tempted to think abstractly. But life and thought belong together and require each other, as Plotinus pointed out many centuries ago: "[T]he object of contemplation is living and life, and the two together are one" (Ennead 3.8.8). Presently, many women and men in the academic world are thinking concretely within the context of their own lives and with acknowledged accountability to broader communities with whom they think and to whom they are answerable. The essays in this volume consider Christianity as an aspect of North American culture, bringing the critical tools of the academy to thinking about some of the perplexing and pressing problems of contemporary public life. Three interactive and interdependent themes traverse these essays: gender, the effects of media culture, and institutions. Each of these themes has been central to Margaret Miles's work for thirty years. Each understands corporeality as fundamental both to subjectivity and society. Miles finds that Christianity, critically appropriated, provides ideas and methods for thinking concretely about life in North American society.

The Palgrave Handbook of Magical Realism in the Twenty-First Century examines magical realism in literatures from around the globe. Featuring twenty-seven essays written by leading scholars, this anthology argues that literary expressions of magical realism proliferate globally in the twenty-first century due to travel and migrations, the shrinking of time and space, and the growing encroachment of human life on nature. In this global context, magical realism addresses twenty-first-century politics, aesthetics, identity, and social/national formations where contact between and within cultures has exponentially increased, altering how communities and nations imagine themselves. This text assembles a group of critics throughout the world—the Americas, Europe, Africa, Asia, the Middle East, and Australia—who employ multiple theoretical approaches to examine the different ways magical realism in literature has transitioned to a global practice; thus, signaling a new stage in the history and development of the genre.

Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults? In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company – one of the largest media and entertainment corporations in the world – continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney’s classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.

Sit down for a spell with the bevy of famed writers who've found inspiration in the Florida sun. From the Spanish explorer Cabeza de Vaca to James Patterson, writers have found inspiration in the Florida sunshine. Ernest Hemingway met his future wife at Sloppy Joe's in Key West. John Kennedy recovered from back surgery in Palm Beach while working on his Pulitzer Prize winning book. James Weldon Johnson wrote what became The Negro National Anthem at the Stanton School in Jacksonville. And Edna St. Vincent Millay watched in shock as her manuscript went up in flames in Sanibel. Florida historian James Clark tells the stories of scores of writers including Robert Frost, Jack Kerouac, John D. MacDonald, and Stephen King. Hunter Thompson driving through the streets of Key West using a bullhorn to warn the citizens, Tennessee Williams partying with Truman Capote, Ring Lardner planning a get together with Al Capone--it's all here.

Carl Hiaasen has been described as "one of the funniest crime writers in decades," "America's finest satirical novelist," and a "great American writer about the great American subjects of ambition, greed, vanity, and disappointment." A columnist for thirty years, Hiaasen also wrote several award-winning young adult books but is best known for his 14 crime novels. His distinctive blend of outrageous humor and biting satire appeals to mystery fans, as well as readers of comic fiction and those interested in social and environmental issues. The author examines Hiaasen's entire body of work, from his earliest writing as a reporter and then columnist for the Miami Herald to his bestselling novels for both adult and young readers. While much of his writing focuses on his beloved Florida, his work has a universal appeal that has earned him global fame.

How are children—and their parents—affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children.