Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.

Using a unique lesson format, this book was designed for customers who want to study The Art of War's strategic principles in-depth. The book divides the original text into 306 lessons in competitive strategy exploring the deeper meaning within each stanza. Each lesson begins with a question on competition philosophy. The lesson then quotes a stanza of the text to address that question. The lesson ends with a discussion of why Sun Tzu addressed the issue in the way that he does. The book uses familiar examples from modern business to illustrate how SunTzu's principles of winning without conflict work in real life.

This award-winning version of world's most popular strategy book includes a free download of the MP3 audio book. At the price of only $10.95, it represents an incredible value for those interested in studying the timeless competitive philosophy of Sun Tzu. The book includes the complete original Chinese of Sun Tzu's Art of War on the left-hand pages and a line-by-line English translation management on the facing pages.

The left-hand pages shows complete, award-winning English translation of The Art of War. Facing right-hand pages show a line-by-line translation of military terminology into terms that promotion seekers can understand and use. The book shows readers how to directly apply Sun Tzu's strategic principles to finding a better job and getting promoted.

Previously published in pbk. as: The art of war plus The warrior class: 306 lessions in modern competition.

Discusses how to use the rules of strategy for sucess in business.

History's most powerful work on strategy was written 2,500 years ago by Sun Tzu, whose lessons are now applied directly to winning the War on Terror. Includes the complete text of Sun Tzu's military classic, and shows exactly how these lessons are applied specifically to defeating terrorism.

The book that is the basis of the Science of Strategy Institute's on-line training program. This award-winning book ("Foreword Magazine's" Self-Help Book of the Year) offers our most detailed lessons of Sun Tzu's strategic methods. The book was designed as long series of short, easy-to-understand lessons for those who really want to understand the inner workings of human competition. Examples from modern business and every day life are used to illustrate what people do right and wrong in making strategic decisions.Each lesson is put into a format that frames each stanza of Sun Tzu's work as a specific strategic concept. Sun Tzu's non-intuitive approach to success is contrasted with our less successful instinctual reactions to competitive challenges. Below, we show you the table of contents, a list of the type of topics the lessons address, and a sample lesson from the book. Table of Contents Lesson Topics10 Using This Book15 Introduction: Sun Tzu's Basic Concepts Lessons 1-2116 Analysis Lessons 22-3839 Going to War Lessons 39-5358 Planning an Attack Lessons 54-6874 Positioning Lessons 69-8590 Momentum Lessons 86-104108 Weakness and Strength Lessons 105-124128 Armed Conflict Lessons 125-145150 Adaptability Lessons 146-159172 Armed March Lessons 160-193188 Field Position Lessons 194-220224 Types of Terrain Lessons 221-267252 Attacking with Fire Lessons 268-284300 Using Spies Lessons 285-306318 Glossary of Key Concepts342 Index of Art of War Topics348 Sample List of Lesson Topics: Emotion versus Strategy17 2: The Framework of Strategy18 3: The Goal of Strategy19 4: A Unique Position20 5: The Competitive Environment21 6: The Changing Times22 7: Competitive Success23 8: The Need for a Philosophy24 9: Advancing a Position25 10: The Source of Knowledge26 11: The Source of Opportunity27 12: Acting on Vision28 13: Positioning29 14: Attacks and Battles30 15: Moving through Opposition31 Sample Lesson Lesson 14: Attacks and Battles What is the difference between an attack, a battle, and conflict? A.Only conflict is inherently destructive. B.Only battle is inherently costly. C.Only attack is inherently aggressive. D.There is no difference. "You must avoid disasters from armed conflict." The Art of War 7:1.5 Answer: A. Only conflict is inherently destructive. In English, conflict, battle, and attack can be used interchangeably. However, Sun Tzu expresses these ideas as three distinct, though related, concepts critical to his strategic theory. The concept of attack is " gong." It means movement (" hang") into a new area. It doesn't necessarily-but can-mean meeting the enemy in battle or conflict with an opposing force. Attacks are the topic of chapter 3, Planning an Attack. The concept of battle is " zhan," which means meeting challenges or opponents but not necessarily conflict with them. We meet opponents when we have an advantage-when our opponents will back down, surrender, or come to an advantageous agreement. The final concept is " zheng," conflict. This is the destructive meeting of forces. Typically, we avoid conflict, but it is not always avoidable. This is the topic of chapter 7, Armed Conflict. So we have an array of ideas becoming progressively more costly. Movement ("hang") is the most general. Movement into new areas is attack ("gong"). Attacks that involve confrontation are battles ("zhan"). Battles that involve conflict are "zheng" .

If you are young person growing up today, you are entering a world that is growing more and more competitive. If you want more control over your life, this book makes is designed to give you every advantage in every challenge you face. In it, you will learn that winning isn't a matter of how big you are or who your family is, but in learning how to control your own decisions and influence the decisions of others. In this book, you learn 2,500 year-old secrets of the warrior's philosophy. This philosophy enables you to win any challenge. For over 2,500 years, Sun Tzu's " The Art of War" has been used to train warriors in the magic of strategic thinking. This book contains the only award-winning English translation of Sun Tzu's work. It also contains the "Warrior's Apprentice," which applies these lessons line-by-line to the real life challenges that you face everyday as a young person. This proven philosophy is the basis of all martial arts, but the art here isn't physical. It is a mental discipline, a way of seeing the world and making better decisions about what to do and how to do it. As a guide to the power of strategy, this book can transform your life. It gives you a new way understanding your possibilities and the opportunities that are waiting for you. Buy it today and benefit from it forever! This book was written by Gary Gagliardi, America's leading authority on Sun Tzu's The Art of War and on the application of its competitive principles. Mr. Gagliardi isn't just a very writer, but he built an Inc. 500 software company before deciding to leave the business world to focus on education, training people in competitive thinking. His books on Sun Tzu and competition, including this one, have won award-recognition over and over again. Contents Forward: Choosing to Win9 Introduction: 5 Elements & 9 Skills20 1 Analysis27 The Skill of Prophecy29 2 Going to War41 The Choice of Paths43 3Planning an Attack53 The Power of Fellowship55 4Positioning65 The Place of Judgment67 5Momentum 77 The Element of Surprise79 6Weakness and Strength91 The Alchemy of Opposites93 7 Armed Conflict107 The Suppression of Hostility109 8 Adaptability 121 The Mastery of Change123 9Armed March131 The Path of Progress133 10Field Position 151 The Vision of Opportunity153 11Types of Terrain 169 The Miracle of Training171 12 Attacking with Fire195 The Discipline of Danger197 13 Using Spies 207 A Network of Sources209 Glossary of Key Concepts220 Art of War Index224