The must-read summary of Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book: "How Google Works: The Rules for Success in the Internet Century". This complete summary of the ideas from Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book "How Google Works" demonstrates how the power has shifted in companies due to the “Internet Century”. Individuals known as ‘smart creatives’ can now have a massive impact by knowing how to use modern tools to get fast results. Google has attracted these ‘smart creatives’ to get ahead, providing them with the perfect creative environment. Attracting ‘smart creatives’ depends on: 1. Culture 2. Strategy 3. Talent pool 4. Decisions 5. Communication 6. Innovation Added-value of this summary: • Save time • Attract ‘smart creatives’ • Use modern tools to get fast results To learn more, read “How Google Works” and find out how Google excels thanks to its individual ‘smart creatives’!

The must-read summary of Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book: "How Google Works: The Rules for Success in the Internet Century". This complete summary of the ideas from Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book "How Google Works" demonstrates how the power has shifted in companies due to the “Internet Century”. Individuals known as ‘smart creatives’ can now have a massive impact by knowing how to use modern tools to get fast results. Google has attracted these ‘smart creatives’ to get ahead, providing them with the perfect creative environment. Attracting ‘smart creatives’ depends on: 1. Culture 2. Strategy 3. Talent pool 4. Decisions 5. Communication 6. Innovation Added-value of this summary: • Save time • Attract ‘smart creatives’ • Use modern tools to get fast results To learn more, read “How Google Works” and find out how Google excels thanks to its individual ‘smart creatives’!

In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include: Understanding how to best organize your web pages and websites. Understanding technologic and business tools available that you can use to achieve your SEO goals. Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence). When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.

Buy now to get the main key ideas from Mihir A. Desai's How Finance Works A lot of people have no idea how anything about finance works. However, finance is an essential part in any successful career, and in How Finance Works (2019), economist Mihir A. Desai offers ideas and techniques that you can master and use for the rest of your life. Mihir guides you through the complex financial world by thoroughly unpacking it. He covers the foundations of finance, financial analysis, capital markets, value, valuation, and capital allocation.

Provides information on managing one's online reputation in social networks, including Facebook and LinkedIn, and the wider World Wide Web, and offers advice on ways to protect oneself from identity theft, personal attacks, and cyberbullying.

The must-read summary of Albert Poissant's book: "How to Think Like a Millionaire: Ten of the World’s Most Successful People Reveal Secrets of Their Success" This complete summary of the ideas from Albert Poissant's book "How to Think Like a Millionaire" shows that successful businesspeople are successful not because of the industry they are in, but because they share four key character traits. 1. They set (and reset) written goals, 2. They get into a position where work is their passion, 3. They use their unconscious mind, 4. They learn to work effectively, and efficiently. This summary explores each of these four in depth, analysing why they are effective, and how to implement them. It encourages the reader to stop making excuses for not venturing forward with ideas, because you are never too young, too old or too uneducated to be successful. In fact it highlights that the only limits you set on yourself are self-imposed. It also explains how to use simple, practical techniques to engender confidence, determination and persistence within yourself and to increase concentration. Added-value of this book: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "How to Think Like a Millionaire" and discover methods that have been proved successful in real life business situations.

This innovative guide will take you on a journey through SEO (Search Engine Optimization) from A to Z. The text is based on updated examples faithfully reported from the experiences with the 100 sites built by the Italian author Federico Magni, Senior SEO Specialist for about 10 years, and now founder of the SEOProf.it platform. Failures and successes on Google are told by analyzing not only the keyword and link building concepts, but also by focusing on the latest SEO strategies to place your site on search engines for a given keyword. In addition to practical suggestions and a bit of theory, you will find the experiences, the case studies verified in the European market, and the situations experienced by the author during his daily work in SEO, with concrete numbers and data. Written in a very clear and simple way, this SEO course is ideal for those who already know the subject, but also for those who have recently approached it. Recommended for the beginner who wants to start in the best way, but also for those who have a more advanced level and want to improve their skills for a professional growth. It's not a cold reading of false myths, tricks, or outdated content about SEO, but it's a book that gets straight to the point.

PLEASE NOTE: This is a summary and analysis of the book and not the original book. If you'd like to purchase the original book, please paste this link in your browser: https://amzn.to/2W17PHN Management expert Morten T. Hansen reveals the secrets behind top performance and productivity. He presents a compelling case for working less while still achieving more without compromising your work-life balance. What does this ZIP Reads Summary Include? - Synopsis of the original book - Breakdown of the seven practices to help you work smarter - Key takeaways from each chapter - Tips on how to put the practices into action - How to avoid getting burned out - Editorial Review - Background on Morten T. Hansen About the Original Book: For so long, we have been taught that you have to break your back and hustle till you die, just to become successful. However, Hansen provides scientific data that shows how top performers do the exact opposite. You don’t have to work hard – just work smarter. With seven smart work practices, you will improve your work performance and be able to enjoy more personal time. If you have been miserable working hard and getting nowhere, reading this book will change your life. DISCLAIMER: This book is intended as a companion to, not a replacement for, Great at Work: How Top Performers Do Less, Work Better, and Achieve More ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. Please follow this link: https://amzn.to/2W17PHN to purchase a copy of the original book. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Each book is summarised to convey a brief idea of what each one has to offer the interested reader, while a 'Speed Read' for each book delivers a quick sense of what each book is like to read and a highly compressed summary of the main points of the book in question. The titles covered include thought-provoking classics on psychology, mindfulness, rationality, the brain, mathematical and economic thought and practical philosophy. The selection includes books about self-improvement as well as historically interesting accounts of how the mind works. Titles included go back as far as the Epictetus classic TheEnchiridion and Bertrand Russell's charming TheABC of Relativity, and proceed through classics such as Edward de Bono's Lateral Thinking and into the digital era with titles such as The Shallows and Big Data. The books are arranged chronologically, which draws attention to some of the interesting juxtapositions and connections between them. Some of the titles included are: Freakonomics, by Steven D. Levitt; Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell; Sapiens: A Brief History of Humankind, by Yuval Noah Harari; The Organized Mind: Thinking Straight in the Age of Information Overload, by Daniel J. Levitin; The Descent of Man, by Grayson Perry; How the Mind Works, by Steven Pinker; Black Box Thinking: Why Some People Never Learn from Their Mistakes - But Some Do, by Matthew Syed; We Should All Be Feminists, by Chimamanda Ngozi Adichie; Guns, Germs, and Steel: The Fates of Human Societies, by Jared Diamond; The Black Swan: The Impact of the Highly Improbable, by Nassim Nicholas Taleb; Man's Search for Meaning, by Viktor E. Frankl; The News: A User's Manual, by Alain de Botton; Mindware: Tools for Smart Thinking, by Richard E. Nisbett; The ABC of Relativity, by Bertrand Russell; The Psychopath Test, by Jon Ronson; The Path: What Chinese Philosophers Can Teach Us About the Good Life, by Michael Puett; A Brief History of Time, by Stephen Hawking; Messy: The Power of Disorder to Transform Our Lives, by Tim Harford; Big Data: A Revolution That Will Transform How We Live, Work, and Think, by Viktor Mayer-Schönberger; Moneyball: The Art of Winning an Unfair Game, by Michael Lewis; The Survivors Club: The Secrets and Science That Could Save Your Life, by Ben Sherwood; Black Box Thinking, by Matthew Syed; Chaos: Making a New Science, by James Gleick; A Short History of Nearly Everything, by Bill Bryson; The Shallows: What the Internet Is Doing to Our Brains, by Nicholas Carr; Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, by Scott Belsky; The Enchiridion, by Epictetus; Gödel, Escher, Bach, by Douglas R. Hofstadter; What I Talk About When I Talk About Running, by Haruki Murakami; and Lateral Thinking, by Edward de Bono.