(Book). Written for both musicians and musical entrepreneurs, this user-friendly guide spells out the fundamentals of business, finance and marketing for the music world. You'll learn how to take a strategic approach to all aspects of doing business in music, from product development and pricing to surviving the industry's renowned competitive environment. Whether you're starting or strengthening your music career, you'll see why you need a business plan and how to put yours into action. Features a foreword by John McEuen, founding member of the Nitty Gritty Dirt Band, and also includes a CD-ROM with checklists, resources and templates for planning and managing your career.

The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.

Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs

The music industry and you - Your band: working with other musicians - Defining and refining your sound - Managing, performing, and booking gigs - Solo or band touring - The music business plan - In the recording studio - Fundraising and investors - Your band is the brand - Music marketing and promotions - Your career in the music business of today.

This book explores the fundamentals of popular music performance for students in contemporary music institutions. Drawing on the insights of performance practice research, it discusses the unwritten rules of performances in popular music, what it takes to create a memorable performance, and live popular music as a creative industry. The authors offer a practical overview of topics ranging from rehearsals to stagecraft, and what to do when things go wrong. Chapters on promotion, recordings, and the music industry place performance in the context of building a career. Performing Popular Music introduces aspiring musicians to the elements of crafting compelling performances and succeeding in the world of today’s popular music.

So you want to be a rock star. Or the next pop sensation. Or a country music artist. Or perhaps you're more intrigued by vital roles behind the scenes. The Realist's Guide to a Successful Music Career reveals all the ins and outs of building a viable career in today's ever-changing music business. With blunt honesty paired with expert insight and encouragement, this empathetic guide covers everything from building your brand and expanding outreach, to finding and playing gigs and smart touring, to critical marketing and developing your sound. Packed with practical, real-life guidance and avoidable missteps, the book vicariously takes you both onstage and backstage, into the recording studio, and on the road. And because experience is the best education, The Realist's Guide to a Successful Music Career contains exclusive interviews and wisdom from a wide range of all-stars and music insiders, including: Huey Lewis - Susan Tedeschi - Chuck Leavell - Victor Wooten - Taylor Hicks Ivan Neville - Jake Cinninger - Nikki Glaspie - Pete Shapiro - Alicia Karlin Vince Iwinski - Kevin Browning - Syd Schwartz - Chris Gelbuda - Robbie Williams Whether you're a seasoned pro looking to grow or an emerging talent looking to break out, The Realist's Guide to a Successful Music Career is the right note mentorship you need to take your gifts and passion to the next level.

Want to get your music heard by millions of people world-wide, and make a great living in the process? The traditional music industry has been in a rapid decline since the early 2000's, and these days, listeners expect your music to be free. So, as creative individuals, how can we share our gifts with the world, without struggling to pay the rent. The answer is through Sync Licensing. Successfully licensing your songs to TV Shows, Films and Commercials is a MUST if you want to survive in the Modern Music Industry. But there's a process that must be followed to not only get your songs placed. This book details the 4 Steps that will allow you to generate consistent placements of your music. It's not about 1 or 2 random placements here and there... it's about strategically getting 10, then 100, then 1000.

Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry. The author offers valuable insights into the niche readers might fill with their career, and discover their unique path to success. Readers will come away with a greater understanding of the scope and demands of the music and entertainment industry.

Overview A frank and honest discussion of the 8 reasons most musicians fail to build a long-term, music career and the proven "real world" skills and principles of business that are rarely taught to people in "the arts." It is full of usable tips and tools about finance, marketing, sales, communication, strategy, goals and people that can be applied directly to their music career. When they finish the book, readers will have a written plan based on who they are, the things they want to do, and the life they want to live. The Book Introduction - why musicians must look to the "real world" of business for how to succeed in "the arts." 1. I Thought Talent Was Enough (The many things needed for success) - talent is a given, it's everything else that makes the difference in building a successful career. 2. I Thought I Had Enough Talent (Self-development - you can learn it all) - everything outside of talent and musical skill can be learned. Successful people do it everyday. 3. The Company I Kept (You can't do it alone - Networking and crabs in a bucket) - success is a team sport. Association with the right people is the foundation to a successful career - and life. 4. How I Kept My Company (You own a business and it's YOU!) - musicians are much too close to their art to make the right career decisions. That's why they have to act like CEOs. 5. My Attitude (The power of belief) - whether a person believes they'll fail or succeed, they're right. 6. I Was Dreaming (Is what you want real? Make sure.) - the only thing worse than failing is to succeed in the wrong thing. 7. I Was Hoping (The power of a right goal.) - most people spend far more time planning vacations than they do planning their lives. 8. I Wanted to be a STAR (What you want is a LIFE!) - why the "why" is the most important element in success. The reason to succeed has to be bigger than the pain of overcoming failure. 9.You, Inc. - how to put everything in the book into a usable plan that is actually used. Resources - where and how to learn more Bio Steve Grossman is a husband/father, a businessman and an encourager who is passionate about living fully alive and helping others do the same. Following a 20 year career as a Grammy award winning drummer, he joined and climbed the corporate ladder of a privately held firm in the Automotive Industry. Now well into his third career as an author, speaker and consultant, Steve encourages individuals and businesses to uncover what it is they're meant to do and how to do that well. He currently lives in Smyrna, TN with his bride of 25 years and their two children.

Performance Success teaches a set of skills so that a musician can be ready to go out and sing or play at his or her highest level, working with energies that might otherwise be wasted in unproductive ways. This is a book of skills and exercises, prepared by a master teacher.