Strategies Of Adaptation In Tourist Communication
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Author |
: Gudrun Held |
Publisher |
: BRILL |
Total Pages |
: 329 |
Release |
: 2018-01-29 |
ISBN-10 |
: 9789004359574 |
ISBN-13 |
: 9004359575 |
Rating |
: 4/5 (74 Downloads) |
Synopsis Strategies of Adaptation in Tourist Communication by : Gudrun Held
The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.
Author |
: |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 2024-09 |
ISBN-10 |
: 1003477143 |
ISBN-13 |
: 9781003477143 |
Rating |
: 4/5 (43 Downloads) |
Synopsis Language and Cross-Cultural Communication in Travel and Tourism by :
"This new volume attempts to illustrate how one of the rapidly evolving industries in the world-travel and tourism-has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses the theoretical and scholarly undertakings of tourism that have steadily grown and how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-áa-vis travel and tourism. Grouped in three sections-Cross-cultural Communication in Travel and Tourism, Narrative of Place and Space, and Travel and Tourism Industry, this volume cross-examines culture and intercultural facets of tourism interactions and focuses on culture as a process or phenomenon engaged in or enacted on by individuals. Drawing on discourse analytics and ethnographic approaches, this volume brings together perspectives from the lived experiences of residents, hosts, and ethnographers to explore the extent to which linguistic and cultural differences are identified, constructed, negotiated, and maintained in tourism encounters. The chapters in this book incorporate global case studies and demonstrate the application of theoretical discourses rooted in various disciplines such as marketing, management processes, literature, media studies, and linguistics. The volume draws on insights from those working across a range of geographic contexts and explores the interplay of these issues in various languages and how ethnic language can be used in tourism interactions. The book also addresses the repercussions of the Covid-19 pandemic on the tourism industry and the simultaneous rise in the influence of social media in the cultural semioscape of tourism"--
Author |
: Ramos, Célia M.Q. |
Publisher |
: IGI Global |
Total Pages |
: 367 |
Release |
: 2024-04-15 |
ISBN-10 |
: 9798369309612 |
ISBN-13 |
: |
Rating |
: 4/5 (12 Downloads) |
Synopsis Social Media Strategies for Tourism Interactivity by : Ramos, Célia M.Q.
The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.
Author |
: Scott McCabe |
Publisher |
: Elsevier |
Total Pages |
: 321 |
Release |
: 2009 |
ISBN-10 |
: 9780750682770 |
ISBN-13 |
: 0750682779 |
Rating |
: 4/5 (70 Downloads) |
Synopsis Marketing Communications in Tourism and Hospitality by : Scott McCabe
"How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge?" "Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context."--BOOK JACKET.
Author |
: Santos, José Duarte |
Publisher |
: IGI Global |
Total Pages |
: 283 |
Release |
: 2019-08-30 |
ISBN-10 |
: 9781522597858 |
ISBN-13 |
: 1522597859 |
Rating |
: 4/5 (58 Downloads) |
Synopsis Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by : Santos, José Duarte
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Author |
: Muzaffer Uysal |
Publisher |
: Routledge |
Total Pages |
: 265 |
Release |
: 2012-11-12 |
ISBN-10 |
: 9781136586972 |
ISBN-13 |
: 1136586970 |
Rating |
: 4/5 (72 Downloads) |
Synopsis Communication and Channel Systems in Tourism Marketing by : Muzaffer Uysal
What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.
Author |
: Elena Alcalde Penalver |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 2019-07-26 |
ISBN-10 |
: 1799801446 |
ISBN-13 |
: 9781799801443 |
Rating |
: 4/5 (46 Downloads) |
Synopsis Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities by : Elena Alcalde Penalver
""This book examines the importance of communication and translation in different languages for the successful development of business tourism. It also explores some useful language-related resources to facilitate business tourism communication"--Provided by publisher"--
Author |
: Scott McCabe |
Publisher |
: Routledge |
Total Pages |
: 321 |
Release |
: 2010-08-31 |
ISBN-10 |
: 9781136437427 |
ISBN-13 |
: 1136437428 |
Rating |
: 4/5 (27 Downloads) |
Synopsis Marketing Communications in Tourism and Hospitality by : Scott McCabe
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
Author |
: Jason L. Stienmetz |
Publisher |
: Springer Nature |
Total Pages |
: 503 |
Release |
: 2022 |
ISBN-10 |
: 9783030947514 |
ISBN-13 |
: 3030947513 |
Rating |
: 4/5 (14 Downloads) |
Synopsis Information and Communication Technologies in Tourism 2022 by : Jason L. Stienmetz
This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research.
Author |
: Daniel Scott |
Publisher |
: Routledge |
Total Pages |
: 466 |
Release |
: 2012 |
ISBN-10 |
: 9780415668866 |
ISBN-13 |
: 0415668867 |
Rating |
: 4/5 (66 Downloads) |
Synopsis Tourism and Climate Change by : Daniel Scott
'Tourism and Climate Change: Impacts, Adaptation and Mitigation' is provides a comprehensive overview of the theory and practice of climate change and tourism at the tourist, enterprise, destination and global scales.