Written by authors with years of academic, regional, and city planning experience, the classic Planning Local Economic Development has laid the foundation for practitioners and academics working in planning and policy development for generations. With deeper coverage of sustainability and resiliency, the new Sixth Edition explores the theories of local economic development while addressing the issues and opportunities faced by cities, towns, and local entities in crafting their economic destinies within the global economy. Nancey Green Leigh and Edward J. Blakely provide a thoroughly up-to-date exploration of planning processes, analytical techniques and data, and locality, business, and human resource development, as well as advanced technology and sustainable economic development strategies.

Exploring the theories of local economic development that are relevant to dilemmas facing communities today, this third edition expands on issues such as the planning process, analytical techniques and high-technology strategies.

The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.