This little book of fun, insightful "mind bytes." Savor the messages, share them, and discover wonderful ways to plump up your life and soul!

Every day is filled with opportunities to seize joy. Yet true joy cannot be forced. It springs from the hearts of those who are content, grateful and at peace with themselves, with others and with God. Though trials and challenges are a part of every life, joy can be developed, cultivated, and then practiced on a daily basis. Karen O’Connor offers seven keys to finding true joy in Squeeze the Moment. Learn how to look at life in a fresh way, full of gratitude to God, and to squeeze the moments—the happy ones, the tragic ones, the predictable ones and the unexpected ones—for all they’re worth.

Who among us has not heard the phrase “Seize the day!”? Webster’s dictionary informs us that it means to possess, attack, or take forcibly. The explanation, however, feels as though it’s one more reason for those already caught up by the relentless need to live life as though it was an endless war on completing tasks . . . to vindicate their behavior. I don’t want to seize anything, but I do want to squeeze the juice out of every precious moment I’m given and get the most joy out of everything I do, because if I don’t, I’ll become dried up and lifeless. This means that I have to pay attention and be aware of living a great life. I want to feel like a delicious piece of fruit just waiting to be plucked off the vine. I want to look like a child with watermelon all over their face fully involved with their eyes wide with wonder. I want to Ooh and Aah much more than I want to Oh no and Boo-hoo. We all desire those outcomes, but when our attention is to get to some finish line, what we’re doing whether it’s sex or sewing, merely becomes the segue to the next task. and so . . . we’re never squeezing . . . we’re seizing, being seized and seizing up. This little book will help guide you to a place where you’ll begin to feel the delicious bounty that life has to offer. Pick a page randomly, read the message, and let it resonate for the day. Above all, have fun. . . . This isn’t another task for you to perform, but a way to plump up your life . . . and your soul.

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

In Squeeze the Juice, Jennifer Lee, AWMA®, AIF® reveals her process for communicating values and important perspectives to your family and loved ones. While financial planning may be overwhelming to some, Jennifer's inclusion of personal stories, clever analogies, and general wit pulls you in almost instantly, illustrating the value of having a trusted partner to guide you through difficult concepts. If this book doesn't motivate you to get your ducks in a row, nothing will.

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

In The Mafia Cookbook, Joe Dogs took the quintessential Mob formula—murder, betrayal, food—and turned it into a bestseller, not surprisingly, since Joe Dogs's mixture of authentic Italian recipes and colorful Mafia anecdotes is as much fun to read as it is to cook from. Now The Mafia Cookbook is reprinted with Cooking on the Lam—adding thirty-seven original new recipes and a thrilling account of Dogs’s recent years since he testified against the Mob in five major trials, all told in his authentic, inimitable tough-guy style. The new recipes are simple, quick, and completely foolproof, including such classic dishes as Shrimp Scampi, Tomato Sauce (the Mob mainstay), Chicken Cordon Bleu, Veal Piccata, Marinated Asparagus Wrapped with Prosciutto, Baked Stuffed Clams, Veal Chops Milanese, Sicilian (what else?) Caponata, Gambino-style Fried Chicken, Lobster Thermidor (for when you want to celebrate that big score), and desserts rich enough to melt a loan shark’s heart. You can follow these recipes and learn to cook Italian anytime, anywhere, even on the lam, even in places where Italian groceries may be hard or impossible to find. Tested by Mob heavy hitters as well as FBI agents and US marshals, these recipes are simple to follow, full of timesaving shortcuts, and liberally seasoned with Joe Dogs’s stories of life inside—and outside—the Mob. This is the perfect cookbook for anyone who wants to make the kind of food that Tony Soprano only dreams about.

A collection of ingenious cooking tidbits, culled from the pages of Fine Cooking magazine. These savvy shortcuts and essential technques will answer questions asked by home cooks everywhere.

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. Explains how to leverage the power of a 12 week year to drive improved results in any area of your life Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness Authors are leading experts on execution and implementation Turn your organization's idea of a year on its head, and speed your journey to success.