Sports Market Place
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Author |
: H. Westerbeek |
Publisher |
: Springer |
Total Pages |
: 256 |
Release |
: 2002-10-03 |
ISBN-10 |
: 9780230598898 |
ISBN-13 |
: 0230598897 |
Rating |
: 4/5 (98 Downloads) |
Synopsis Sport Business in the Global Marketplace by : H. Westerbeek
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Author |
: Irving Rein |
Publisher |
: McGraw Hill Professional |
Total Pages |
: 361 |
Release |
: 2007-04-10 |
ISBN-10 |
: 9780071491143 |
ISBN-13 |
: 0071491147 |
Rating |
: 4/5 (43 Downloads) |
Synopsis The Elusive Fan: Reinventing Sports in a Crowded Marketplace by : Irving Rein
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.
Author |
: Sports Market Place |
Publisher |
: Franklin Covey |
Total Pages |
: 0 |
Release |
: 2001-02 |
ISBN-10 |
: 192949453X |
ISBN-13 |
: 9781929494538 |
Rating |
: 4/5 (3X Downloads) |
Synopsis Sports Market Place Directory by : Sports Market Place
A guide to over 14,150 sports organizations, teams, corporate sponsors, sports agents, marketing and event management agencies, media, manufacturers and retailers.
Author |
: Ben Ryan Shields |
Publisher |
: McGraw-Hill Education |
Total Pages |
: 0 |
Release |
: 2006-07-14 |
ISBN-10 |
: 0071454098 |
ISBN-13 |
: 9780071454094 |
Rating |
: 4/5 (98 Downloads) |
Synopsis The Elusive Fan: Reinventing Sports in a Crowded Marketplace by : Ben Ryan Shields
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.
Author |
: Daniel Fabrizio |
Publisher |
: Bcdadvisors |
Total Pages |
: 116 |
Release |
: 2010 |
ISBN-10 |
: 160970004X |
ISBN-13 |
: 9781609700041 |
Rating |
: 4/5 (4X Downloads) |
Synopsis Sports Investing by : Daniel Fabrizio
"Sports Investing: Profiting from Point Spreads" introduces strategies and tactics that turn the sports betting market into a more businesslike activity. We prefer the term "sports investor" instead of "sports bettor" because we take a professional view of the sports marketplace.
Author |
: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet |
Publisher |
: |
Total Pages |
: 120 |
Release |
: 2008 |
ISBN-10 |
: PSU:000066769385 |
ISBN-13 |
: |
Rating |
: 4/5 (85 Downloads) |
Synopsis Competition in the Sports Programming Marketplace by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet
Author |
: |
Publisher |
: |
Total Pages |
: 2438 |
Release |
: 2008 |
ISBN-10 |
: PSU:000064855820 |
ISBN-13 |
: |
Rating |
: 4/5 (20 Downloads) |
Synopsis Sports Market Place by :
Author |
: Grey House Publishing |
Publisher |
: Sports Market Place Directory |
Total Pages |
: 0 |
Release |
: 2011-04 |
ISBN-10 |
: 1592377521 |
ISBN-13 |
: 9781592377527 |
Rating |
: 4/5 (21 Downloads) |
Synopsis Sports Market Place Directory by : Grey House Publishing
The premier reference book for everything and everybody related to the sports industry.
Author |
: Richard Kendall Miller |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 2023 |
ISBN-10 |
: 1577833368 |
ISBN-13 |
: 9781577833369 |
Rating |
: 4/5 (68 Downloads) |
Synopsis Sports Marketing by : Richard Kendall Miller
"Sports Marketing 2022 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2022 provides the most recent statistics and data available on the $400 billion sports marketplace."--
Author |
: |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 2024 |
ISBN-10 |
: 1637008228 |
ISBN-13 |
: 9781637008225 |
Rating |
: 4/5 (28 Downloads) |
Synopsis SPORTS MARKET PLACE, 2024 by :