A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help strengthen the fan-team relationship. Findings from this research has implications for the continued scholarly work on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication tool.

They are motivators, key strategists, tough bosses, and choreographers. They can be branded as heroes, ousted as scapegoats, quietly valued as friends, and everything in between. It's all in the job description for an NHL head coach. In Behind the Bench, ESPN's Craig Custance sits down for film sessions and candid conversations with some of the game's most notable modern luminaries—names like Mike Babcock, Joel Quenneville, Dan Bylsma, Todd McLellan, Ken Hitchcock, and Claude Julien—all of whom share their singular views on topics ranging from leadership secrets to on-ice game plans. Dissect some of hockey's greatest moments with the men who set the pieces in motion. Go straight to the source on what it's like to manage a dressing room full of the league's top stars or execute line changes with everything at stake. Signature games, including Stanley Cup finals, Olympic gold medal clashes, and World Championship contests—both wins and losses—are reflected upon and broken down in detail, making this essential reading for current and aspiring coaches, players, and hockey fans alike.

As of 2012, Twitter has over 100 million active users worldwide, generating close to 230 million Tweets per day. Encouraged by sports shows that incorporate social media as a major component of their programming strategies, sports fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. Social media has made it possible for fans to cross the virtual barrier that separates them from the teams they love and the athletes they follow, changing the way fans and athletes interact in the world of sports. In Sports Fans 2.0: How Fans Are Using Social Media to Get Closer to the Game, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship. He examines the ways in which digital media has created and facilitated new channels for sports fan engagement, and how technology has enhanced the fan’s perception of participating in America’s sports culture. In addition, Sutera shows how high-profile athletes are using social media to increase their fan base and promote their own celebrity status, creating the sense that they are more accessible to their fans. Social media has forever altered the way sports fans and athletes engage with each other. Covering a wide range of sports and social media outlets, Sports Fans 2.0 is an accessible examination of how technology has changed—and will continue to change—the world of sports. Written for general readers and scholars alike, this book will appeal to anyone interested in the effects of social media on popular culture.

Curl up with this page-turning mystery perfect for fall 2022 Edgar Award Nominee for Best Novel “A fantastic novel. . . . You are going to like this a lot.”—Stephen King “What’s more thrilling than a fictional character speaking to us in a voice we haven’t heard before, a voice so authentic and immediate—think Huck Finn, Holden Caulfield, Mattie Ross—that we suspect it must’ve been there all along, that we somehow managed to miss it? Daniel, the protagonist of Will Leitch’s smart, funny, heartbreaking new novel How Lucky, is just such a voice, and I’m not sure it will ever completely leave my head, or that I want it to.”—Richard Russo For readers of The Curious Incident of the Dog in the Night-Time and Nothing to See Here, a first novel as suspenseful and funny as it is moving, the unforgettable story of a fiercely resilient young man living with a physical disability, and his efforts to solve a mystery unfolding right outside his door. Daniel leads a rich life in the university town of Athens, Georgia. He’s got a couple close friends, a steady paycheck working for a regional airline, and of course, for a few glorious days each Fall, college football tailgates. He considers himself to be a mostly lucky guy—despite the fact that he’s suffered from a debilitating disease since he was a small child, one that has left him unable to speak or to move without a wheelchair. Largely confined to his home, Daniel spends the hours he’s not online communicating with irate air travelers observing his neighborhood from his front porch. One young woman passes by so frequently that spotting her out the window has almost become part of his daily routine. Until the day he’s almost sure he sees her being kidnapped...

A fun, intelligent, and useful guide to understanding the nuanced language of soccer Every week, year-round, legions of devoted soccer fans across the country rise at the crack of dawn or quietly sneak out of work to watch their favorite teams play across the pond—complete with a soundtrack of two cheeky Englishmen spouting a stream of trite phrases and curious words that make maddeningly little sense. They’ll chat about flying teacups and cultured left feet, or point out a player who’s jinking through the corridor of uncertainty, hoping to bag one with aplomb. Confused? Many Brits are, too. In Football Clichés, London-based soccer writer Adam Hurrey amusingly translates the idioms of the sport, from the quaint to the ridiculous. Here you’ll find words for parts of the field and parts of the body; for ways to score a goal and ways to run, walk, or fake an injury. You’ll learn to read the shifting moods of fans at a soccer match and encounter the game’s oddly expressive gestures, which include the muted celebration and the beleaguered manager clap. Perfect for the die-hard or fair-weather fan, Football Clichés celebrates the world of soccer in all its glory.

Factual accounts expose how professional sports manipulate the outcomes of games for TV ratings and profits.

"Professional sports organizations have begun to utilize social media to create an online community for fans. These organizations have partnered with companies to create monetary value for the team and the companies, which has led sponsorship from traditional advertising in the arena or venue of the professional sports organization to their team’s Twitter account. I investigated how fans of the professional sports organization recognized sponsored content on the organizations' Twitter pages concerning the Communication Theory of Identity (CTI). I then compared the sponsored and organic contents' interaction rates to see if there were similarities or differences between those rates. The interaction rate for professional sports organizations' organic content was found to have a higher rate than sponsored content, and fans did not identify sponsors included in the content. Instead, the fans identified the team or athletes comprised in the content. I conducted a content analysis with the help of four axiomatic positions related to CTI. The axiomatic positions of CTI I used to help identify fan identity were identities that have both content and relationship levels of interpretation and have individual, social, and communal properties. Also, identities are codes expressed in conversations and define membership in communities and have semantic properties representing core symbols, meanings, and labels. I found fans do have a follower identity, but a sponsored post does not impact that identity. Therefore, fans looked at the content for face value and did not notice the sponsors."--Abstract.

In this long-anticipated sequel to his jarring takedown of professional sports, The Fix Is In, internationally recognized game fixing expert and scholarly authority Brian Tuohy further reveals the truths all sports fans need to know. Based on dedicated research and previously unreleased FBI files, each chapter exposes sports in a manner none of the major leagues’ broadcast partners would dare attempt. No sport or league is spared as Tuohy rips through not only the likes of the NFL, NBA, MLB, NHL, and NASCAR, but also the PGA, UFC, eSports, horse racing, boxing, and both NCAA football and basketball. Along the way, championships are revealed as frauds, referees are exposed as accomplices, and legends are demolished. No sports fans should watch another game until they read this book and understand what truly is being presented as “pure” in America’s professional sports leagues.

In the 1960s and 1970s, America experienced a sports revolution. New professional sports franchises and leagues were established, new stadiums were built, football and basketball grew in popularity, and the proliferation of television enabled people across the country to support their favorite teams and athletes from the comfort of their homes. At the same time, the civil rights and feminist movements were reshaping the nation, broadening the boundaries of social and political participation. The Sports Revolution tells how these forces came together in the Lone Star State. Tracing events from the end of Jim Crow to the 1980s, Frank Guridy chronicles the unlikely alliances that integrated professional and collegiate sports and launched women’s tennis. He explores the new forms of inclusion and exclusion that emerged during the era, including the role the Dallas Cowboys Cheerleaders played in defining womanhood in the age of second-wave feminism. Guridy explains how the sexual revolution, desegregation, and changing demographics played out both on and off the field as he recounts how the Washington Senators became the Texas Rangers and how Mexican American fans and their support for the Spurs fostered a revival of professional basketball in San Antonio. Guridy argues that the catalysts for these changes were undone by the same forces of commercialization that set them in motion and reveals that, for better and for worse, Texas was at the center of America’s expanding political, economic, and emotional investments in sport.

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.