Edwin Cawston courted the early-20th-century publics fascination with exotic foreign creatures when he began raising ostriches, for more than the use of their feathers in the clothing industry. When Cawston brought the enormous, flightless, African birds onto prime real estate in the Arroyo Seco of South Pasadena, Los Angeles County, more than a few observers thought that the looniest bird might be him. But Cawston was determined to showcase struthio camelus, the biggest bird in the world at 8 vertical feet and 350 pounds. The Cawston Ostrich Farm soon became one of the most popular Southern California attractions, drawing millions to watch people ride the birds bareback at a cruising speed of 35 miles per hour. Cawston supplied ostrich plumes for budget-minded consumers as well as fancy feathers for Vaudeville dancers, movie actresses, and even European queens, becoming a great promoter and showman of his time.

South Pasadena is a small city among giants, sandwiched between the great metropolis of Los Angeles and its nationally famous namesake neighbor, Pasadena. Described as a modernday Mayberry and a Norman Rockwell painting come to life, South Pasadena thoroughly represents the very idea of "Main Street America." The city's 40year fight against the I710 Freeway extension is legendary in suburban efforts to maintain cultural identity. "South Pas," as residents know it, was named five times on the National Historic Register's top10 list of "Most Endangered Places." The city's resistance to outside forces threatening to erode the rich heritage captured in these evocative images has made this "little guy" municipality a giant in the historicpreservation battle.

Built in lavish Victorian style in 1886 atop Bacon Hill, the Raymond Hotel was the most regal feature on the skyline in the San Gabriel River Valleya sundown silhouette of the wealth and prominence that had coalesced in the Pasadena area. It became the base of activities for Eastern tycoons families enjoying the balmy Southern California climate, even fostering the development of the winter mansions on Orange Grove Avenue. After the original 200-room hotel with 80 chimneys burned down on Easter Sunday in 1895, the second 300-room Raymond Hotel opened in 1901. The pioneering orange groves on the sprawling grounds gave way to a golf course. Pres. Theodore Roosevelt and Charles Chaplin are just two examples of the early-20th-century celebrities who stayed there. This visually stunning collection of images is a mere sample of the vintage professional photography that exists of South Pasadenas iconic landmark.

The postcard has been a popular part of American communication for over a century, documenting both the interest of a place and its history. Captured here in nearly 200 vintage postcards is the unique history of this California town, translated in Chippewa as "Crown of the Valley." The City of Pasadena, just north of Los Angeles, sits against the majesty of the Sierra Madre mountain range. Incorporated in 1885, the city was originally known as a resort city, filled with tourists from all over the world. Showcased here through the use of the author's personal postcard collection are vintage images of Millionaires Row, the Tournament of the Roses Parade, the Mt. Lowe Railway, and the Alpine Tavern.

The California Dream made Route 66 the most famous road in the world. Flappers dreamed of stardom under the bright lights of Hollywood. A wave of families fleeing the Dust Bowl transformed the state during the Great Depression. During World War II, another wave followed Route 66 seeking opportunity in the massive wartime industrial plants. Thousands of soldiers trained in the Mojave Desert and then returned amid the postwar prosperity to blossoming housing developments that replaced the vast orange groves. While Nat King Cole sang "(Get Your Kicks on) Route 66," the newly prosperous middle class hit the road headed for the dream land constructed by Walt Disney. Inspired by the Beat poets, the hippies, and the adventures of Buz and Tod on the CBS television show Route 66, a new generation took to the open road. Those who savor the journey as much as the destination still seek it out on Route 66 today.