Given the ubiquity of online technologies in the lives of high school and college students, universities are increasingly turning to social media for the purpose of organizational communication. This book shines a light on these practices in order to better understand how platforms such as Facebook, Twitter, Instagram, and Snapchat are being used within the realm of student affairs. Each chapter will explore a different dimension of student affairs (e.g., admissions, career services, student health services) to provide an overview of key challenges and how new social media tools can be used to solve them. By providing examples that illustrate these evolving trends, this book is intended to help higher education professionals develop creative social media solutions that are appropriate for their own situations as they seek to strategically integrate social media into their student affairs efforts.

Using social media to enhance learning outcomes, engagement, and retention Although research shows that most of today's college students adopt and use social media at high rates, many higher education professionals are unaware of how these technologies can be used for academic benefit. Author Reynol Junco, associate professor at Purdue University and fellow at the Harvard Berkman Center for Internet & Society, has been widely cited for his research on the impact of social technology on students. In Engaging Students through Social Media: Evidence-Based Practice for Use in Student Affairs, he offers a practical plan for implementing effective social media strategies within higher education settings. The book bridges the gap between a desire to use social media and the process knowledge needed to actually implement and assess effective social media interventions, providing a research-based understanding of how students use social media and the ways it can be used to enhance student learning. Discover how social media can be used to enhance student development and improves academic outcomes Learn appropriate strategies for social media use and how they contribute to student success in both formal and informal learning settings Dispel popular myths about how social media use affects students Learn to use social media as a way to engage students, teach online civil discourse, and support student development The benefits of social media engagement include improvements in critical thinking skills, content knowledge, diversity appreciation, interpersonal skills, leadership skills, community engagement, and student persistence. This resource helps higher education professionals understand the value of using social media, and offers research-based strategies for implementing it effectively.

New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE.

Effectively address the challenges of equity and inclusion on campus The long-awaited second edition, Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion, introduces an updated model of student affairs competence that reflects the professional competencies identified by ACPA and NASPA (2015) and offers a valuable approach to dealing effectively with increasingly complex multicultural issues on campus. To reflect the significance of social justice, the updated model of multicultural awareness, knowledge, and skills now includes multicultural action and advocacy and speaks directly to the need for enhanced perspectives, tools, and strategies to create inclusive and equitable campuses. This book offers a fresh approach and new strategies for student affairs professionals to enhance their practice; useful guidelines and revised core competencies provide a framework for everyday challenges, best practices that advance the ability of student affairs professionals to create multicultural change on their campuses, and case studies that allow readers to consider and apply essential awareness, knowledge, skills, and action applied to common student affairs situations. Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion will allow professionals to: Examine the updated and revised dynamic model of student affairs competence Learn how multicultural competence translates into effective and efficacious practice Understand the inextricable connections between multicultural competence and social justice Examine the latest research and practical implications Explore the impacts of practices on assessment, advising, ethics, teaching, administration, technology, and more Learn tools and strategies for creating multicultural change, equity, and inclusion on campus Understanding the changes taking place on campus today and developing the competencies to make individual and systems change is essential to the role of student affairs professional. What is needed are new ways of thinking and innovative strategies and approaches to how student affairs professionals interact with students, train campus faculty and staff, and structure their campuses. Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion provides guidance for the evolving realities of higher education.

Contested Issues in Troubled Times provides student affairs educators with frameworks to constructively think about and navigate the contentious climate they are increasingly encountering on campus.The 54 contributors address the book’s overarching question: How do we create an equitable climate conducive to learning in a dynamic environment fraught with complexity and a socio-political context characterized by escalating intolerance, incivility, and overt discrimination?Rather than attempting to offer readers definitive solutions, this book illustrates the possibilities and promise of acknowledging multiple approaches to addressing contentious issues, articulating a persuasive argument anchored in professional judgment, listening attentively to others for points of connection as well as divergence, and drawing upon new ways of thinking to foster safe and inclusive campuses.Among the issues this volume addresses are such topics as sexual violence; historically underrepresented racial and ethnic groups; transgender and undocumented students; the professional skills, knowledge and/or dispositions needed to thrive and facilitate systemic change in contemporary higher education organizations; the implications of maintaining personal and professional identities via social media; and self-care.In this companion volume to Contested Issues in Student Affairs (whose issues remain as relevant today as they were upon publication in 2011), a new set of contributors explore new questions which foreground issues of equity, safety, and civility – themes which dominate today’s higher education headlines and campus conversations.The book concludes with calls to action, encouraging student affairs educators to exhibit the moral courage needed to critically examine routine practices that (un)knowingly perpetuate inequity and enact the foundational values and principles upon which the student affairs profession was founded.

Now in its fifth edition, Student Services: A Handbook for the Profession has been hailed as a classic reference in the field. In this important resource, a new cast of student affairs scholars and practitioners examine the changing context of the student experience in higher education, the evolution of the role of student affairs professionals, and the philosophies, ethics, and theories that guide the practice of student affairs work. The fifth edition covers a broad range of relevant topics including historical roots and development of the profession, philosophies and ethical standards, legal issues, theoretical bases of the profession, organizing and managing student affairs programs, and essential competencies: leadership, multiculturalism, supervision, teaching, counseling and helping skills, advising and consultation, conflict resolution, community development, professionalism, and developing institutional partnerships. It also addresses the future of student affairs practice and how it is informed by student learning outcomes and technology. "The painstakingly thorough coverage of topics important to the profession of student affairs makes this handbook a valuable resource to the scholarly and practice communities of the profession." —John M. Braxton, professor, Higher Education Leadership and Policy Program, Peabody College, Vanderbilt University; editor, Journal of College Student Development "Continues three decades of excellence in providing a comprehensive set of resources that provides firm grounding for the higher education student affairs community in all aspects of our profession." —Michael J. Cuyjet, professor, Department of Educational and Counseling Psychology, University of Louisville "Casts an impressively wide net, thoroughly capturing critical topics and offering a deeply nuanced and technical, yet readily accessible narrative trajectory and study of student affairs in higher education." —Theresa A. Powell, vice president for student affairs, Temple University

Take an in depth look at technology trends and the practices, possibilities, and direction needed to integrate a technology-open mindset into the work of a student affairs educator. This volume explores ways practitioners can engage the digital generation of students and colleagues on their campuses and beyond. Topics covered include: Student affairs administrators’ use of digital technology and how to develop and utilize their digital identities Increasing digital fluency and creating a more intentional digital mindset among senior student affairs officers College student development in digitized spaces and the application of digital data in student engagement efforts The development of guiding documents to inform digital and social strategies. This is the 155th volume of this Jossey-Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.

Social media is central to postsecondary education. It is how students engage with the campus community, and campus leaders and practitioners are interested in how an institution can employ social media to impact instruction, student services and institutional effectiveness in an increasingly competitive market. This volume presents the current research and scholarship on social media that provides a view of the higher education landscape in this new digital age and it demonstrates how social media influence behavior and campus culture. Drawing on a critical synthesis and analysis from recent research on this rapidly evolving phenomenon, this monograph examines: some of the assumptions and presumptions around social media, how social media is used and how it shapes the student experience and student development, and best practices for enhancing curricular and co-curricular communities of practice. This is the 5th issue of the 42nd volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.