Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Is it actually possible? …that we might emerge from this pandemic with a peaceful global power switch from those who have too much to those who don't have enough? With billionaires able to decide the fate of nations, private corporations more powerful and less accountable than ever, and political autocrats around the world shaking our confidence in democratic institutions, power resides in all the wrong places. And so our world is in crisis. In such moments, activists find opportunities. Not to restore the pre-crises order, but to transform it. Paul O’Brien argues that progressive activists may never have a better opportunity to rewrite economic rules, systems and outcomes in favor of those who don't have enough. His book offers practical action steps for activists who want to drive a power switch that overcomes extreme inequalities in our world.