Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. A deep dive into the theory and practice of Services Marketing Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you to: i. Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence. ii. Learn the different models of service quality iii. Gauge consumer wants and perceptions to meet their expectations iv. Improve your service design to make it efficient v. Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.

Includes • Introduction to Decision Making • Scenario Planning and Prediction Markets • Group Mechanics • Heuristics and Programmed Decisions • Probability and Base Rate Neglect Decision Making Essentials You Always Wanted to Know prepares new managers and leaders to make those tough decisions they face by providing them with a tool box of decision analysis techniques to help them understand and analyze the decisions they make. The chapters describe key techniques of decision analysis, including: • Cognitive biases and Prospect Theory • Heuristics • Probability and Expected Value • Bayes Theorem • Multi-attribute decision making, including the SMART, Elimination by Aspects, and Even Swaps methods • Game Theory • Prediction Markets • Brainstorming and Groupthink • Black Swan Events. Each chapter provides clear examples of the decision making tools and includes practice examples to help train the reader in using these critical tools. About the Series Decision Making Essentials You Always Wanted to Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. This Self Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven’t got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret. About the Author Mark Koscinski is an assistant professor of accounting practice at Moravian College in Bethlehem, PA, where he teaches a graduate level Decision Analysis class and several advanced accounting classes. He is a certified public accountant, and holds a BA with high honors and MBA from Rutgers University and a doctorate from Drew University. Prior to joining the faculty at Moravian College, Mark was a chief financial officer of various public and private organizations in the defense contracting, toy, investment banking, and banking industries. He has over forty years of experience in the business world, and has supervised every operation of an organization including sales and marketing. Mark is passionate about sharing his knowledge with his students. His background and experience gives him a unique position to write on management topics that are easy to understand for non-MBA graduates. About Vibrant Publishers Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings. Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue. The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well. The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing. This book will help you- i. Learn the process of coming up with a marketing strategy ii. Navigate through the sea of social media platforms and create platform-specific content iii. Explore hashtags: Know when, where, and how to use them iv. Understand the metrics and evaluate your social media marketing strategies The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.

i. Understand the history, foundation, and use cases of blockchain ii. Discover how the decentralized system of blockchain functions and creates a trust mechanism iii. Read about the components of blockchain and the different types of blockchains iv. Create a private blockchain and deploy a smart contract onto a blockchain v. Learn the differences between fiat currency and cryptocurrency vi. Incorporate blockchain technology into your projects vi Know the potential dangers surrounding the concepts of blockchain Blockchain Essentials You Always Wanted To Know brings a lucid approach to learning the fundamentals of blockchain technology. The book covers the fundamentals of blockchain from a technical standpoint in an easy-to-understand language that allows anyone to grasp its intricacies. Blockchain Essentials begins by explaining the central concept of blockchain technology–the decentralization system–and dives deeper into concepts like cryptography, Merkle trees, mining, cryptocurrency, and consensus algorithms which form the core of blockchain technology. The book contains a dedicated chapter on creating a smart contract using the Truffle and Ganache software. The necessary steps to be taken to adapt blockchain into a project are also discussed in detail in this book. Blockchain Essentials also includes quizzes, fun facts, and real-life case studies to make your self-learning process smoother! In addition, you can access pre-made smart contract programs from the online resources of this book. Please note: This book does not cover topics such as cryptocurrency investment strategies, timing the market, or how to profit from Bitcoin. Blockchain Essentials is part of Vibrant Publishers’ Self-Learning Management series.

I. Learn economics in a simplified manner ii. Discover the ten guiding principles of economics iii. Understand the nuances of demand and supply iv. Gain knowledge about different market structures with global examples v. Know everything about firm theories and cost structures vi. Get insights into macroeconomics and the role of aggregate demand Principles of Economics Essentials You Always Wanted To Know is a complete yet compact for anyone wanting to learn the fundamentals of economics. It equips readers not only with theoretical knowledge but also practical tips and strategies. The book's conversational tone and easy-to-understand language help readers grasp complex concepts with ease. The book is especially beneficial for someone wanting to understand how the principles of economics can be applied to real-life decision-making in business, life, and policy making. The complex concepts in this book are simplified to their easiest essentials and explained with practical examples from all over the world, which makes it suitable for students beginning to pursue the subject academically. On the other hand, the practical tips and usable explanations aim to benefit professionals looking to learn more about economics. The quiz questions at the end of every chapter help readers test their knowledge. The book also includes readily usable downloadable templates for professionals in the field. This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.

In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.

Whether you are an aspiring entrepreneur or an experienced business owner, Entrepreneurship Essentials You Always Wanted To Know is full of many entrepreneurial insights that you can tap from. It entails all the necessary steps you can take to become successful in your pursuits to build and maintain a flourishing business. Dipping your legs in the sea of competitive businesses and experienced business owners can look daunting. But, if you build a strong foundation for your business and yourself, you can also become a successful entrepreneur. Entrepreneurship Essentials is a primer for people looking to try their hands at entrepreneurship. It talks about what it takes to be a successful business owner and the challenges that arise in the path and provides all the necessary answers to the questions you may have about how to create, manage, and direct a business to profitability. The book covers the fundamental areas that you should know about like: · Identifying business opportunities and leveraging them · Developing a product/service that solves a genuine problem · Setting up a company and registering it · Creating a business plan for your business · Segmenting markets and customers according to your business requirements · Marketing your product and tackling competitors This book does not just state the theories of entrepreneurship but makes learning a fun process with interesting facts, discussion questions, and real-world examples. This self-learning book is also ideal for business students who want to learn about entrepreneurship as it is written in an easy-to-grasp language and comes with online resources to enhance the learning process. Dr. AnnaMaria Bliven, the author of this book is a business professional for over 30 years and has a wide-ranging experience in business development and management.

The core of every company is its people, and Human Resources Management (HRM) is the key to handling all the complexities of human relations, compensation, conflict resolution, and much more. Strategies and tactics are needed to effectively manage the human resource potential that drives all companies to profitability and success. Human Resource Management Essentials You Always Wanted To Know guides readers through the challenges and provides tools to address those challenges. It provides an understanding of areas including: · The concept of HRM · Performance management strategies · Legal and regulatory compliance · Organizational development · Conflict management · Payroll and compensation · Information technology in HRM · Health and safety · Personnel development Human Resource Management Essentials is part of the Self-Learning Management Series focused on working professionals. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Business Communication Essentials You Always Wanted to Know is a tell-all book on the theme of Business Communication. If you have been struggling with designing and implementing an effective business communication strategy in your organization, this book will be of immense help to you. Business Communication Essentials simplifies the processes of business communication in a way no other book has dealt with the subject-matter. It highlights the essential steps that must be taken at any time to transform your business communication approaches. Reading this book will provide you with all the secrets of powerful and effective business communication. Whether you are a student or a C-suite executive, the pragmatic and easy procedures for achieving quality and top-notch business communication practices that you will discover in this book are truly invaluable. You will gain an understanding of the following: I. Types of business communication and its importance for business growth ii. Audience demographics and drafting relatable business messages iii. How to communicate effectively in this fast-paced world iv. Some modern tools for effective business communication This book is written in a conversational tone and is packed with fun examples that will aid the learning experience.