In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush’s famous PR stunt in which an aircraft carrier displayed the banner “Mission Accomplished,” the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences—that is, the Western media—by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to “Put an Iraqi face on everything.” In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military’s PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez’s candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.

Military Recruiting is a war. It’s just a different kind of war than what you were prepared and trained to fight for. Recruiting is a war for talent. Smart, competent, and capable people are rare and in high demand. Every organization, from commercial enterprises, healthcare, non-profit, sports, and education, to the military is in an outright battle to recruit and retain these bright and talented people. Rather than bullets and bombs, the war for talent is won through high-impact prospecting activity, time discipline, intellectual agility, emotional intelligence, and human to human relationships. On this highly competitive, ever changing, asymmetrical battlefield, to win, you must operate at a level of excellence beyond anything asked of military recruiters before. Yet, in this new paradigm, many recruiters are struggling, and most recruiting units are staring down the barrel at 50 percent or more of their recruiters consistently missing Mission. It is imperative that we arm military recruiters with the skills they need to win in this challenging environment. The failure to make Mission is an existential threat to the strength and readiness of America’s fighting forces and our democracy. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master’s level training resource designed specifically for the unique demands of Military Recruiting. In FMR, you’ll learn: The Single Most Important Discipline in Military Recruiting How to Get Out of a Recruiting Slump The 30-Day Rule and Law of Replacement Powerful Time and Territory Management Strategies that Put You in Control of Your Day The 7 Step Telephone Prospecting Framework The 4 Step Email and Direct Messaging Framework The 5 C’s of Social Recruiting The 7 Step Text Message Prospecting Framework How to Leverage a Balanced Prospecting Methodology to Keep the Funnel Full of Qualified Applicants Powerful Human Influence Frameworks that Reduce Resistance and Objections The 3 Step Prospecting Objection Turn-Around Framework Mission Drive and the 5 Disciplines of Ultra-High Performing Military Recruiters In his signature right-to-the-point style that has made him the go-to trainer to a who’s who of the world’s most prestigious organizations, Jeb Blount pulls no punches. He slaps you in the face with the cold, hard truth about what’s really holding you back. Then, he pulls you in with stories, examples, and lessons that teach you exactly what you need to do right now to become an ultra-high performing recruiter. Fanatical Military Recruiting is filled with the high-powered strategies, techniques, and tools you need to keep your funnel packed with qualified applicants. As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence. And, with this new-found confidence, your performance as a military recruiter will soar and you will Make Mission, Fast.

To be the best, you must learn from the best. Drawing on exclusive interviews with former members of the U.S. Special Forces and leading sales professionals from a variety of industries, executive coach Bill Hart shows you how to develop the mindset, habits, and disciplines to elevate your sales performance to become the elite of your industry. With Hart’s proven tips and practical tools, you’ll learn: · How to train for any situation you’ll encounter in the field · How to overcome fear and channel it into productivity · How to leverage failures for personal growth · How to find your “why” and keep it alive · How to build your team’s shared vision, purpose, and goals Get inspired by these real stories from the very best in action, and discover why “The Way of the Warrior” will put your success within reach.

A same-sex attraction for soldiers and sailors spans the globe and predates the term “homosexual” by several thousand years. But these days “military chasers” are likely to be seen as doubly incorrect. Most are gay men who pursue straight men. And, many of them do it in public. What continues to motivate so many men to brave arrest, violence, and the scorn of gay leaders who condemn any non-gay homosexual desire as “internalized homophobia”?In Military Trade (now updated to include an expanded photo insert!), Steven Zeeland, author of Sailors and Sexual Identity, The Masculine Marine, and Barrack Buddies and Soldier Lovers, brings together an edgy, enlightening, and richly entertaining collection of voices with a passion for servicemen, including: a TV talk-show host who pimped Marines to Hollywood stars a heavy metal superstar who dreams of being reincarnated as a Marine boot a women “trapped in a gay man’s body” who seduces Marines online then dominates them in person with strap-on dildos a former Force Recon Marine who complains of being chased by civilians but is now a Marine-chaser himself By turns steamy, hilarious, appalling, and deeply moving, Military Trade challenges assumptions about both chaser and chased and poses pointed questions about the wisdom of those who seek to divide the world into “straight” and “gay.” The interviews and essays collected in this book suggest that, paradoxically, for many men the advances of the gay rights movement have actually made it more difficult to form affectional bonds with other men. Gay sex has never been more openly advertised. But the military love of comrades is something that gay life can’t offer. Military Trade offers groundbreaking insight into: the difference between “military chasers” and uniform fetishists why gay men prefer sailors and Marines over soldiers and airmen the surprising range of sexual, “buddy,” and even love relationships “chasers” form with servicemen the nuances of “trade” and civil-military male prostitution what has been overlooked in the “sex panic” debate about men who have sex in public places For anyone interested in queer theory, the construction of masculinity, or sex between men outside of gay urban culture--and for anyone who has ever thrilled at the sight of a man in uniform--Military Trade is must reading.