Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

As long as men and women dream, the luxury market will flourish, says North American Ferrari's Gian Luigi Longinotti-Buitoni. Today, when more people than ever have the opportunity to become wealthy, and when technological advances help reduce the cost of 'physical maintenance', freeing consumers to spend proportionately less money on satisfying basic needs and more on fulfilling their dreams, the luxury market is no longer marginal. Buitoni, a man who speaks with great authority about the business of selling dreams, demonstrates how entrepeneurs and managers from all fields of business can learn a great deal from those who market products and services that ardently appeal to a customer's imagination and desires. In SELLING DREAMS, Buitoni explains his concept of 'dreamketing', where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjure up images that take hold in the consumer's collective consciousness and to attract interest in products and services that will set tomorrow's trends. His practical, step-by-step marketing plans are easily adaptable, and they will appeal to anyone who wants to stay ahead of the competition.

Canadians have always dreamed about hockey. And we all love our kids. But somehow our desire to give everything we've got to two of the things we love the most has left both worse off. For many families, hockey has become more business than pleasure, where children don't even play anymore--now they compete. The dream of playing in the NHL and the enormous costs that come with it, are killing hockey in Canada. Drawing on decades of combined experience in hockey at all levels, Ken Campbell and Jim Parcels pull back the curtain to show just how far our national game has strayed from its roots. What they reveal is a system driven by unrealistic expectations of a financial windfall, where minor-hockey fees and new sticks for kids are deemed "investments"--and where there is no shortage of entrepreneurs more than happy to take money from starry-eyed parents. Often shocking, always informative, " Selling the Dream " is not only a guidebook for involved hockey parents across the country, it is a defence of the game we all love, and of childhood itself.

The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.

Celebrates the remarkable range of tourism posters and other publicity that helped promote New Zealand - both locally and to the world - until the 1960s, before television and colour photography changed the publicity landscape forever. With close to 1000 images and of important essays, Selling the dream is the first dedicated and extensive celebration of this valuable material. The imagery is some of the finest graphic art ever produced in New Zealand"--Jacket flap.

Gerard Jone's Honey, I'm Home! has been widely acclaimed as the premier primer on America's Morality Plays-the TV situation comedies that have chained us to our Barcaloungers ever since Lucy first bawled her way into our hearts. Recalling the best and worst the sitcoms have had to offer, Jones recreates their atmosphere and their times with wisdom and style; paralleling the memory-lane trip is his shrewd and provocative assessment of the sitcom's influence on modern society. From Farther Knows Best to Married...with Children, from the empty calories of The Brady Bunch to the social commentary of All in the Family, Honey, I'm Home! is a connoisseur's guide to the sitcom world-where everybody knows your name, and any problem can be solved in twenty-two minutes, plus commercials.

A powerful, exquisitely written tale about a charismatic yet morally ambiguous salesman Jim can sell anything to anyone. Born into abject poverty, he uses street smarts, irresistible charms, and increasingly sophisticated schemes to pull himself up from door-to-door salesman to international mogul, the father of the pyramid scheme. Jim becomes fabulously wealthy, owning estates and dining with royalty, but along the way he leaves an army of disillusioned customers broke and ruined in his wake. To escape his past, as well as government investigators, he leaves the country to become the leader of a lawless and predatory gold-mining operation in the Brazilian Amazon---an entirely lush, violent, dissolute life. Worn down by age, and a lifetime of shady enterprise, his world suddenly changes when he meets Mara, a beautiful, young Israeli woman with dark ambitions of her own. In the process of their unlikely life together, Mara finds herself attracted to this ruined old man, as if his profligate history of glory and big money, and finally his weakness and proximity to death, creates an urgency and eroticism for her. Narrated by an anonymous writer who is equally mesmerized and repulsed by Jim, Fred Waitzkin's The Dream Merchant is an unwavering look at the price of heedless ambition, the indissoluble bonds of male friendship, and the unsettling nature of love and sexuality.

In a novel as stunning and heartbreaking as his acclaimed debut work, Grimsley recounts the story of a painful first love--between two adolescent boys who bravely sustain each other in a world of domestic disintegration.

This book is both a testament to the triumph of the spirit and roadmap for success. What does it take to achieve a real breakthrough in your life, be happy, and win the "battle of your mind?" What are the mysterious forces that conspire to cripple us emotionally, psychologically, and socially? Even more importantly, how do we permanently overcome them and confidently, boldly, and joyfully reclaim our lives? You are about to find out. This is the story of George "GK" Koufalis, a boy who lost his innocence early on and grew up with the constant companionship of painful hardships and suffering, yet never gave up on his quest for something better. Despite all the odds stacked against him early on, he learned to fight for his happiness and succeed against the mental demons that plagued him. GK used the bricks of failure, struggle, and pain to build a solid foundation for the successful, fulfilling and inspired life he enjoys today. Today, that boy educates, instructs and inspires others on how they can improve their lives by following a simple success system he developed to overcome the adversities in his own life. Success leaves clues, and this book is filled with them. GK's 21-Day Blueprint will empower you for a more positive and powerful you. This unique system will reprogram your philosophy to drive new actions and deliver desired results. This autobiography is complemented by workshop based exercises to aid in your personal journey and discovery. Ultimately, it will not only show you that optimism and love can conquer all, but it will also prove it! When applied, GK's super-simple, practical and positive action steps will help you improve your course in life from where you are to where you want to be. And what is positive besides the rose-tinted glasses many of us would assume, it is the accurate response to any situation. As we all know, it's not what happens to us that is the major factor for our results; it's how we respond to what happens. If you ever needed a simple road map to your better life, here it is.

What does it mean if you dream you're being chased by someone in a dream night after night? What if you're flying, or falling, or spitting out teeth? Should you be embarrassed if you happen to be walking through Grand Central Station in the nude? You dream every night, even if you don't remember your dreams. Dreams are an important key to self-discovery, offering insight, guidance, and inspirations. All dreams--even nightmares--contain positive messages. The trick is learning to decipher the symbolism so you can understand what your dreams are trying to tell you. The Dream Book: includes interpretation of 1,650 dream symbols, along with explanations of recurring dreams, prophetic dreams, violent dreams, dreams about snakes, aboutsex, money, death, and more. You'll also learn to remember your dreams more clearly and discover ways to use them to solve problems in waking hours.