The gyp, hoodwink, shuck, sandbag: An art form that has been passed down through generations of hustlers, con men, and freaks. Selling snake oil is the ultimate con, and readers will find within these pages everything from classic deceptions to the most recent of ruses. From fooling your friends to dangerous stage stunts, Jim Rose, snake oil salesman extraordinaire, provides new angles to old tricks. Those who dare to explore these pages will find themselves enticed by this special brand of snake oil. Step right up: it's all here. There's nothing it won't cure!

In Silicon Snake Oil, Clifford Stoll, the best-selling author of The Cuckoo's Egg and one of the pioneers of the Internet, turns his attention to the much-heralded information highway, revealing that it is not all it's cracked up to be. Yes, the Internet provides access to plenty of services, but useful information is virtually impossible to find and difficult to access. Is being on-line truly useful? "Few aspects of daily life require computers...They're irrelevant to cooking, driving, visiting, negotiating, eating, hiking, dancing, speaking, and gossiping. You don't need a computer to...recite a poem or say a prayer." Computers can't, Stoll claims, provide a richer or better life. A cautionary tale about today's media darling, Silicon Snake Oil has sparked intense debate across the country about the merits--and foibles--of what's been touted as the entranceway to our future.

"In the world of snake oils, you have to see the world a little differently. Where others see poverty, you see riches; where others see weeds, you see flowers; where others see sickness, you see openness." Becca Stevens calls herself a "snake oil seller": She takes natural oils, mixes them with a good story, sells them in an open market and believes they help to heal the world. Becca is the founder of Thistle Farms, one of the most successful examples in the US of a social enterprise whose mission is the work force. She is also the founder of its residential program, Magdalene. The women of Magdalene/Thistle Farms have survived prostitution, trafficking and addiction, and the natural body care products they manufacture-balms, soaps, and lotions-aid in their own healing as well as that of the people who buy them. The book weaves together the beginnings of the enterprise with individual stories from Becca's own journey as well as 20 women in the community. In Snake Oil, Becca tells how the women she began helping fifteen years ago have been the biggest source of her own healing from sexual abuse and her father's death as a child. Wise and reflective, Snake Oil offers an empowering narrative as well as a selection of recipes for healing remedies that readers can make themselves.

Selling Snake Oil is sensational confrontation with the masterminds of the world's most innovative and astonishing investment frauds. This book offers a glimpse into the ingenuity, psychology and strategies of history’s most effective swindlers, who successfully duped US presidents, savvy CEOs, seasoned investment professionals, and everyday investors like you and me. The cases are as real as the victims that lay in their waste. But most important are the eternal lessons they left behind. This book is as entertaining as it is actionable, with every story offering readers another layer of protection in their efforts to ward of the charlatans of the future. You will travel from the shores of Antigua to the farms of Ontario, from the Eifel Tower to small-town America and into the sanctuaries of Wall Street. The stories will carry you across the broadest gamut of geographic and historical narratives. All of which, with the singular objective of helping you avoid the next snake-oil salesman.

Why do you believe what you believe? You’ve been lied to. Probably a lot. We’re always stunned when we realize we’ve been deceived. We can’t believe we were fooled: What was I thinking? How could I have believed that? We always wonder why we believed the lie. But have you ever wondered why you believe the truth? People tell you the truth all the time, and you believe them; and if, at some later point, you’re confronted with evidence that the story you believed was indeed true, you never wonder why you believed it in the first place. In this incisive and insightful taxonomy of lies and liars, New York Times bestselling author Aja Raden makes the surprising claim that maybe you should. Buttressed by history, psychology, and science, The Truth About Lies is both an eye-opening primer on con-artistry—from pyramid schemes to shell games, forgery to hoaxes—and also a telescopic view of society through the mechanics of belief: why we lie, why we believe, and how, if at all, the acts differ. Through wild tales of cons and marks, Raden examines not only how lies actually work, but also why they work, from the evolutionary function of deception to what it reveals about our own. In her previous book, Stoned, Raden asked, “What makes a thing valuable?” In The Truth About Lies, she asks “What makes a thing real?” With cutting wit and a deft touch, Raden untangles the relationship of truth to lie, belief to faith, and deception to propaganda. The Truth About Lies will change everything you thought you knew about what you know, and whether you ever really know it.

Most people think that Selling is telling. Telling everyone how great the product is. This was the Snake Oil Salesman’s special skill. He could talk for hours. He didn’t even take a breath! It was all about what he wanted. And all he wanted was your money. There is a slight problem with this model. It doesn’t work. The Snake Oil Salesman is a thing of the past. Dead. There is a better way. Long live the Sales Partner! This satirical yet practical account of personal sales encounters offers an array of techniques for: • Rationalising success and failure • Improving your self-confidence • Focusing on your client’s interests • Seeing selling as a problem-solving exercise • Quantifying and reporting client issues • Proposing solutions that have a high chance of success Selling isn’t telling. It’s about partnering with your clients to build trust and help them achieve their objectives.

Long before television and radio commercials beckoned to potential buyers, the medicine show provided free entertainment and promised cures for everything from corns to cancer. Combining elements of the circus, theater, vaudeville, and good old-fashioned entrepreneurship, the showmen of the American medicine show sold tonics, ointments, pills, extracts and a host of other "wonder-cures, " guaranteed to "cure what ails you." While the cures were seldom miraculous, the medicine show was an important part of American culture and of performance history. Harry Houdini, Buster Keaton, and P.T. Barnum all took a turn upon the medicine show stage. This study of the medicine show phenomenon surveys nineteenth century popular entertainment and provides insight into the ways in which show business, advertising, and medicine manufacture developed in concert. The colorful world of the medicine show, with its Wild West shows, pie-eating contests, clowns, and menageries, is fully explored. Photographs of performers and of the fascinating handbills and posters used to promote the medicine show are included.

Government supported junk social science-or sanctified snake oil as Sarnoff terms it-exists in all policy arenas along the entire political spectrum, as policy advocates seek to justify the continuation of ineffective programs and to block alternative solutions. This form of junk science is particularly dangerous and wasteful in terms of tax dollars because professional confirmation, media investigation and government support lend it an unwarranted imprimatur of validity. Sarnoff argues that it confuses the public and convinces them to support programs as ends in themselves, rather than determining whether or not such efforts actually achieve purported goals. Ineffectiveness, incompetence, lack of technology, ideology masquerading as policy, and even outright fraud serve to perpetuate the general confusion. This situation is exacerbated by the proliferation of media attention, much of it unmonitored for accuracy or bias. Sanctified snake oil, Sarnoff contends, spawns industries that drain public resources and attention from real, serious cases and distort public perceptions of the magnitude of the issues involved. This study sheds new light on this muddle and offers recommendations which will make it more difficult for junk science to represent itself as legitimate social policy.

Millions of people worldwide swear by such therapies as acupuncture, herbal cures, and homeopathic remedies. Indeed, complementary and alternative medicine is embraced by a broad spectrum of society, from ordinary people, to scientists and physicians, to celebrities such as Prince Charles and Oprah Winfrey. In the tradition of Michael Shermers Why People Believe Weird Things and Robert Parks's Voodoo Science, Barker Bausell provides an engaging look at the scientific evidence for complementary and alternative medicine (CAM) and at the logical, psychological, and physiological pitfalls that lead otherwise intelligent people--including researchers, physicians, and therapists--to endorse these cures. The books ultimate goal is to reveal not whether these therapies work--as Bausell explains, most do work, although weakly and temporarily--but whether they work for the reasons their proponents believe. Indeed, as Bausell reveals, it is the placebo effect that accounts for most of the positive results. He explores this remarkable phenomenon--the biological and chemical evidence for the placebo effect, how it works in the body, and why research on any therapy that does not factor in the placebo effect will inevitably produce false results. By contrast, as Bausell shows in an impressive survey of research from high-quality scientific journals and systematic reviews, studies employing credible placebo controls do not indicate positive effects for CAM therapies over and above those attributable to random chance. Here is not only an entertaining critique of the strangely zealous world of CAM belief and practice, but it also a first-rate introduction to how to correctly interpret scientific research of any sort. Readers will come away with a solid understanding of good vs. bad research practice and a healthy skepticism of claims about the latest miracle cure, be it St. John's Wort for depression or acupuncture for chronic pain.

Can You Tell Learning Fact From Fiction? “Training should be tailored to individual learning styles.” “We only use 10 percent of our brain.” “Multitasking is as simple and efficient as flipping a switch.” Some myths and superstitions have their fervent believers. But unlike everyday misconceptions such as “Bats are blind” or “George Washington had wooden teeth,” these learning myths can cost you. Fortunately, trained skeptic Clark Quinn has once and for all laid them bare before the research and evidence. Now, myth busting has never been easier. Millennials, Goldfish, & Other Training Misconceptions debunks more than 30 common assumptions about good learning design to help you avoid wasting time, resources, and goodwill on unproven practices. Drawing on cognitive psychology and brain science, Clark arms you with the ammo to challenge the claims you’re likely to hear from peers and co-workers. Be a smart consumer, and stand behind the science of learning.