Annotation Experience marketing is the method behind some of the best inventions and most innovative ideas in business today, effectively observing the way real people act in real situations. It has produced the Walkman, the iPod, drive-through check-ins, low-cost flights, and even the way NASA teaches safety to astronauts. Traditional market research relies on the use of interviews and focus groups, however, watching customers in shops, at hotels, and on the streets is a faster and more direct way to analyze consumer behavior, as demonstrated in both anecdotal stories and actual case studies. Experience marketing is also the common sense formula by which small business owners and corporation executives alike need only see their customers in action, imagine how they feel, think of better ways to serve them, and act upon them.

A modern-day shaman reflects on her paradigm-shifting near-death experience, offering inspirational advice on how to live fully, richly, and authentically At the age of twenty-three, modern-day shaman and inspirational speaker Anne Bérubé’s life was interrupted by a near-fatal car accident and mystical experience. Trapped in the car, unable to breathe, she had a vision that forever realigned her life’s trajectory. The following years were marked by chronic pain, emotional turmoil, and malaise, through which her journey of introspection and personal transformation would eventually lead to profound insights around self-healing, inner peace, and soul-realization. In her inspirational memoir, Bérubé explores her journey of learning how to prioritize being and feeling in order to experience life richly, fully, and true to her soul’s calling. Bérubé opens her heart and her mind to the universe’s wisdom, providing guidance and comfort to those who feel at the precipice of change and awakening.

A modern-day shaman reflects on her paradigm-shifting near-death experience, offering inspirational advice on how to live fully, richly, and authentically At the age of twenty-three, modern-day shaman and inspirational speaker Anne Bérubé’s life was interrupted by a near-fatal car accident and mystical experience. Trapped in the car, unable to breathe, she had a vision that forever realigned her life’s trajectory. The following years were marked by chronic pain, emotional turmoil, and malaise, through which her journey of introspection and personal transformation would eventually lead to profound insights around self-healing, inner peace, and soul-realization. In her inspirational memoir, Bérubé explores her journey of learning how to prioritize being and feeling in order to experience life richly, fully, and true to her soul’s calling. Bérubé opens her heart and her mind to the universe’s wisdom, providing guidance and comfort to those who feel at the precipice of change and awakening.

Winner of the 2015 Book Prize for the Promotion of Social and Personality Science (Society for Personality and Social Psychology) Why are we sometimes blind to the minds of others, treating them like objects or animals instead? Why do we talk to our cars, or the stars, as if there is a mind that can hear us? Why do we so routinely believe that others think, feel, and want what we do when, in fact, they do not? And why do we think we understand our spouses, family, and friends so much better than we actually do? In this illuminating book, leading social psychologist Nicholas Epley introduces us to what scientists have learned about our ability to understand the most complicated puzzle on the planet—other people—and the surprising mistakes we so routinely make. Mindwise will not turn others into open books, but it will give you the wisdom to revolutionize how you think about them—and yourself.

Drawing on the latest neuroscientific research, Hyland offers a simple, powerful representation of some of the inner workings of people's brains and hearts and their effect on behavior in relationships, in teams, and in the leadership of organizations.

An honest and groundbreaking guide to understanding the complicated emotions that develop between stepmothers and children. When faced with often overwhelming challenges, what woman with stepchildren is unfamiliar with that “stepmonster” feeling? Half of all women in the United States will live with or marry a man with children. To guide women new to this role—and empower those who are struggling with it—Wednesday Martin draws upon her own experience as a stepmother. She's frank about the harrowing process of becoming a stepmother, she considers the myths and realities of being married to a man with children, and she counteracts the cultural notion that stepmothers are solely responsible for the problems that often develop. Along the way, she interviews other stepmothers and stepchildren and offers up fascinating insights from literature, anthropology, psychology, and evolutionary biology that explain the little-understood realities of this unique parent-child relationship and—in an unexpected twist—shows why the myth of the Wicked Stepmother is the single best tool for understanding who real stepmothers are and how they feel.

National Bestseller – Over five million copies sold worldwide! From renowned psychiatrist Dr. David D. Burns, the revolutionary volume that popularized Dr. Aaron T. Beck’s cognitive behavioral therapy (CBT) and has helped millions combat feelings of depression and develop greater self-esteem. Anxiety and depression are the most common mental illnesses in the world, affecting 18% of the U.S. population every year. But for many, the path to recovery seems daunting, endless, or completely out of reach. The good news is that anxiety, guilt, pessimism, procrastination, low self-esteem, and other "black holes" of depression can be alleviated. In Feeling Good, eminent psychiatrist, David D. Burns, M.D., outlines the remarkable, scientifically proven techniques that will immediately lift your spirits and help you develop a positive outlook on life, enabling you to: Nip negative feelings in the bud Recognize what causes your mood swings Deal with guilt Handle hostility and criticism Overcome addiction to love and approval Build self-esteem Feel good everyday This groundbreaking, life-changing book has helped millions overcome negative thoughts and discover joy in their daily lives. You owe it to yourself to FEEL GOOD! "I would personally evaluate David Burns' Feeling Good as one of the most significant books to come out of the last third of the Twentieth Century." ?– Dr. David F. Maas, Professor of English, Ambassador University

A proven program for enhancing students' thinking and comprehension abilities Visible Thinking is a research-based approach to teaching thinking, begun at Harvard's Project Zero, that develops students' thinking dispositions, while at the same time deepening their understanding of the topics they study. Rather than a set of fixed lessons, Visible Thinking is a varied collection of practices, including thinking routines?small sets of questions or a short sequence of steps?as well as the documentation of student thinking. Using this process thinking becomes visible as the students' different viewpoints are expressed, documented, discussed and reflected upon. Helps direct student thinking and structure classroom discussion Can be applied with students at all grade levels and in all content areas Includes easy-to-implement classroom strategies The book also comes with a DVD of video clips featuring Visible Thinking in practice in different classrooms.

Positive emotions expert Barbara Fredrickson investigates the importance of love in improving mental and physical health. Using research from her lab, Fredrickson redefines love as micro moments of connection possible between all people, demonstrating that capacity for love can be measured and strengthened to improve health and longevity. She also presents practices that allow love to be unlocked, to generate compassion and self soothe.

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.