"Carl Alasko has found that with the right guidance, anyone can learn effective communication skills. In Say This, Not That, Alasko presents readers with simple instructions for what to say . . . and what not to say"--

This simple, straightforward guide to effective communication is for anyone who has ever wanted to “eat their words.” Do you ever feel that your words produce the exact opposite effect of what you were hoping for—escalating tensions rather than solving problems? Author of Emotional Bullshit Carl Alasko has found that with the right guidance, anyone can learn effective communication skills. In Say This, Not That, Alasko presents readers with simple instructions for what to say . . . and what not to say. Accompanying each pair of statements is a brief discussion of what makes one so negative and destructive, and the other inviting of the kind of discussion needed. This book is the ultimate resource for anyone who longs to consistently say the right thing at the right time.

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

"Whether you're addressing groups or speaking one on one with a friend or family member, this illuminating guide gives you simple, powerful tools for getting your point across in a positive way."--Page 4 of cover.

This is THE ORIGINAL Say This--Not That Book! Description: Have you ever had one of those "I wish I hadn't just said that!" moments? In "Say This, Not That," expert communication trainer Dan O'Connor gives you the words and phrases you can use to effortlessly hit your communication target every time. With "Say This, Not That," you can skip right to the punch and learn the danger phrases to avoid-the ones that are sabotaging your message, and the power phrases to use-the ones that will enable you to deliver your message with clarity and effectiveness-the ones that will move you to a new communication level and put you in the category of savvy communicator. No more skimming through pages to find what you're looking for--every page has useful tools you'll be able to apply immediately, and examples of each phrase in use. Furthermore, this program comes complete with quick-reference reminder cards you can have at-the-ready, so you can really make these techniques your own-not just for one enthusiastic moment, but forever! What will you find in Say This Not That? 1- The words! Most chapters deal with one specific danger phrase to be eliminated from your verbal repertoire and one specific power phrase to replace it. However, since not all phrases we'll be covering have exact opposites, you'll also find chapters that deal solely with danger phrases to be purged from usage, and other chapters that deal solely with power phrases that should be added to your every day communication arsenal, to infuse your speech with punch and power. 2- The theory--A great deal of research has gone into determining the effect of words on the listener. You'll learn the reasons-the "why" of every lesson. 3- Examples--You'll find examples of situations in which the phrases should or should not be used, as well as variations of the words under discussion. 4- Quick reference cards--The number of the quick-reference card that accompanies each lesson. In the back of this book you'll find the quick-reference card. If you're using an e-reader, you can simply turn to that page and keep it open to your phrase for the day, and if you'd like to print out these cards, simply go to our website www.powerdiversity.com and click on the customer resources section. It's as easy as that to achieve new levels of communication success! "Thank you, Dan, for giving me the words! I didn't know it could be so easy to improve my communication skills. I carry your book with me wherever I go, and use the power phrases both at work and at home. Because of your training, I have a better relationship with my boss, my husband, and even my teenagers! I just can't thank you enough." -Marsha Thompson, Washington DC, USA

The renowned speaking coach offers step-by-step advice on how to prepare and deliver speeches that communicate your ideas and win over audiences. Why do some speakers succeed while so many others lose their listeners? After working with top clients for decades, executive speaking coach Joan Detz has the answers. In this engaging and comprehensive book, she presents strategies and tips for speeches, sales presentations, brief remarks, job interviews, Q&A sessions, panels—and virtually any situation that requires something to say. Filled with checklists, tip sheets, self-evaluations, and practical advice on every page, this thorough and invaluable guide takes the mystery out of our most dreaded experience. This book will help you say it better-whether you’re talking to one or one thousand. Topics include: • Organizing your message • Finding terrific research • Mastering humor • Conquering nervousness • Handling technical glitches • Working with other speakers • Measuring your effectiveness • Making the most of your voice • Using body language • Building audience rapport • Tapping the power of persuasion • And more

In this “urgently relevant”* collection featuring the landmark essay “The Case for Reparations,” the National Book Award–winning author of Between the World and Me “reflects on race, Barack Obama’s presidency and its jarring aftermath”*—including the election of Donald Trump. New York Times Bestseller • Finalist for the PEN/Jean Stein Book Award, the Los Angeles Times Book Prize, and the Dayton Literary Peace Prize Named One of the Best Books of the Year by The New York Times • USA Today • Time • Los Angeles Times • San Francisco Chronicle • Essence • O: The Oprah Magazine • The Week • Kirkus Reviews *Kirkus Reviews (starred review) “We were eight years in power” was the lament of Reconstruction-era black politicians as the American experiment in multiracial democracy ended with the return of white supremacist rule in the South. In this sweeping collection of new and selected essays, Ta-Nehisi Coates explores the tragic echoes of that history in our own time: the unprecedented election of a black president followed by a vicious backlash that fueled the election of the man Coates argues is America’s “first white president.” But the story of these present-day eight years is not just about presidential politics. This book also examines the new voices, ideas, and movements for justice that emerged over this period—and the effects of the persistent, haunting shadow of our nation’s old and unreconciled history. Coates powerfully examines the events of the Obama era from his intimate and revealing perspective—the point of view of a young writer who begins the journey in an unemployment office in Harlem and ends it in the Oval Office, interviewing a president. We Were Eight Years in Power features Coates’s iconic essays first published in The Atlantic, including “Fear of a Black President,” “The Case for Reparations,” and “The Black Family in the Age of Mass Incarceration,” along with eight fresh essays that revisit each year of the Obama administration through Coates’s own experiences, observations, and intellectual development, capped by a bracingly original assessment of the election that fully illuminated the tragedy of the Obama era. We Were Eight Years in Power is a vital account of modern America, from one of the definitive voices of this historic moment.

"How many times have you uttered a standard, knee-jerk phrase when trying to counsel a young child or respond to irritating behavior? Even when it's clear our typical verbal reactions and directives aren't working, many adults just don't know what to say instead. Changing the way we talk may be a daunting prospect, but What not to say: tools for talking with young children succeeds in steering parents, teachers, nannies, and others in how to revamp their communication with 1- to 6-year-olds. By understanding the importance of what children hear from us and utilizing the book's practical tools, readers can begin to think twice and alter how they typically speak to the children in their lives. Confrontations and misunderstanding can be turned around with clarity, honesty, consistency, and humor." --Publisher description.

Say This, Not That to Your Professor: 20 Talking Tips for College Success is dedicated to the student-professor relationship and provides students with the exact words they need to competently and confidently deal with challenging classroom situations. Readers learn how to professionally communicate in common classroom situations, such as overcoming grade confusion, respectfully challenging a professor, dealing with zeroes and extra credit, and managing late work or absences. The text covers ways to professionally interact during office hours, via email/social media, and when asking for a letter of recommendation. Finally, readers gain self-advocacy strategies for particularly challenging interactions, such as when the class is too boring or too difficult, when feedback is unclear, or when the whole class fails. The third edition features newly written material throughout, fresh organization, and a condensed, streamlined presentation. Additionally, the book includes new quotes from both industry professionals and professors at the end of each chapter to provide students with real-world examples and insight on a range of topics. Say This, Not That to Your Professor is ideal for courses in college success, first-year experience programs, communication, English as a second language, and international orientation courses.

Say This, Not That (To Your Teenage Daughter) is based on the work of Cognition Builders, a 164-person firm that teaches families all over the globe how to have constructive conversations. The authors have selected the most common and confounding conversational quandaries families face, and solved them for you. Chapters in this little treasure cover a variety of situations familiar to any parent of teenage girls, such as: When She’s In a Mood; When Her Heart Is Broken; When the Phone Becomes an Appendage; and When She’s “Totally Stressed Out.”