Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

From the Center for Strategic and International Studies comes a report on U.S. military use of satellites in space as a way to maintain "information superiority." They explore possible ways to encourage the building of satellite infrastructure by U.S. companies and examine the military's response to opponents' use of satellite imagery and other satellite information. They argue that current technology transfer restrictions are actually hurting the U.S. satellite companies, leading to a satellite gap. Annotation copyrighted by Book News, Inc., Portland, OR

Every facet of satellite technology is included in this concise reference guide to a fast developing field. The latest systems are included and the coverage is worldwide. Supplemented with tables, formulae and footprints for satellites, this pocket book is the first place for communications engineers, students, satellite industry personnel and enthusiasts to look for essential data.DBS and other enabling technologies for HDTV are covered, in this wide-ranging review of technologies used in Europe, America, the Middle East and Asia. Drawing on James Wood's extensive experience as an engineer in the international broadcasting industry and a technical broadcast journalist, this book will provide the essential details of satellite communications.

Since the publication of the best-selling first edition of The Satellite Communication Applications Handbook, the satellite communications industry has experienced explosive growth. Satellite radio, direct-to-home satellite television, satellite telephones, and satellite guidance for automobiles are now common and popular consumer products. Similarly, business, government, and defense organizations now rely on satellite communications for day-to-day operations. This second edition covers all the latest advances in satellite technology and applications including direct-to-home broadcasting, digital audio and video, and VSAT networks. Engineers get the latest technical insights into operations, architectures, and systems components.