Healthy Business Growth doesn't have to be illusive. It also doesn't mean you have to work longer and harder either. You just have to work smarter and who hasn't heard that before. But what exactly does that mean to work smarter so your business can enjoy healthy growth? And what is healthy growth verses just growth? Most important, what does all this mean in today's internet dependent and connected society? For you, buying this book, it means opportunity! The opportunity to understand and reach your ideal customer and be where your competitor is not! To understand how important a solid Return on Investment really is. To be seen, heard and sought after, your message needs to be where your ideal customers are. And what you are going to learn in this book is, not any message will do. Your message has to add value above and beyond what would normally be expected to be delivered and available. This is a key step to cultivate a loyal following and build new business. It's all about Engagement! The journey to discover the key to healthy business growth will not be an uninformed one. You will need to know the answer to some very directed business questions, or have an understanding of what questions you need to be able to answer to get where you want to go. Some of the questions will require you to personally dig deep and some of the answers may not be pleasant. But please know, this critical first step of awareness is the starting point to the life you envision for yourself. In this book, I talk about traditional advertising methods that many of your competitors are still using and why they are still being used, reasons that have outlived their usefulness. Advertising has to reach your target market where they go to consume media. Statistics will show turning on the television and bringing in the morning newspaper to be read over breakfast, is not where you want to be in today's market. It's not where your audience is! As an Accountant by trade, I've seen businesses spend alarming amounts of money on advertising and other than a line item on their expense sheet and less money in their bank account, they have nothing to show for it. Effective marketing as outlined here, gets you seen, heard and sought after, establishes you as an expert and authority in your field, all while creating tangible, value added asset-based marketing that will have a 24/7, 365 day utility. Essentially this means your message is out there working for you while you sleep, eat, vacation, etc. In addition, an effective marketing program goes way beyond building your business. It's about providing you a means to grow and live on your terms. Enjoying a lifestyle of your design. Being recognized by your peers as the expert and authority in your field. It's about embracing change today's environment is affording you and being first to cross the finish line. Not only am I discussing the tools and techniques to get you ahead of the crowd, I have included several interviews of people like yourself who gladly talk about their own experiences and how their lives and businesses have been enriched as a direct result. And last, for those of you asking, will this work for me? The answer is, yes. Although this book was written for my friends in the medical field, the principles and concepts discussed here are applicable in just about any business! See you at the finish line!

Treat your business like your body and get in shape today! As with health and fitness you must have a clear image of what business health is before you can ever hope to achieve it. How Fit is Your Business delivers simple and concise ways to take inventory of your business, develop plans for improvement, and implement the changes needed to succeed. Included inside are the resources you will need to: - Measure your business with a ten-point business check-up - Interpret these results and establish benchmarks - Determine specific areas where your business needs improvement - Develop methodical, step-by-step processes for change - Break down the misconceptions that could lead you astray - Remove the mystery from the process of improvement - Learn the basic tools to build a better, healthier business - Measure progress and monitor success - Set the stage for success in all of your business endeavors

First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

THE PRESCRIPTION FOR ENTREPRENEURIAL SUCCESS Being a physician is challenging. So is starting your own business. In Entrepreneur Rx, physician and serial entrepreneur, Dr. John Shufeldt, shares time-tested insights and knowledge for building a thriving startup while maintaining your practice. From identifying winning business ideas to raising necessary capital, Dr. Shufeldt offers a comprehensive insider's view into strategies that have helped him develop and nurture a number of successful businesses (including two valued at more than $100 million). Just as important, Dr. Shufeldt doesn't pull any punches. He doesn't soft pedal the obstacles that can bring down even the best business ideas. He's candid about the mistakes and missteps he's made himself. But, in sharing both his successes and failures, he equips any budding physician/entrepreneur with a balanced, thorough understanding of what it takes to build a winner. Read and use the concepts discussed in this book to start your own entrepreneurial journey with the confidence and the necessary tools to create the business of your dreams!

The Millennium Development Goals, adopted at the UN Millennium Summit in 2000, are the world's targets for dramatically reducing extreme poverty in its many dimensions by 2015 income poverty, hunger, disease, exclusion, lack of infrastructure and shelter while promoting gender equality, education, health and environmental sustainability. These bold goals can be met in all parts of the world if nations follow through on their commitments to work together to meet them. Achieving the Millennium Development Goals offers the prospect of a more secure, just, and prosperous world for all. The UN Millennium Project was commissioned by United Nations Secretary-General Kofi Annan to develop a practical plan of action to meet the Millennium Development Goals. As an independent advisory body directed by Professor Jeffrey D. Sachs, the UN Millennium Project submitted its recommendations to the UN Secretary General in January 2005. The core of the UN Millennium Project's work has been carried out by 10 thematic Task Forces comprising more than 250 experts from around the world, including scientists, development practitioners, parliamentarians, policymakers, and representatives from civil society, UN agencies, the World Bank, the IMF, and the private sector. This report lays out the recommendations of the UN Millennium Project Task Force 5 Working Group on Access to Essential Medicine. The Working Group recommends increasing the availability, affordability, and appropriate use of medicines in developing countries. This will require new incentives for research; better procurement, supply and distribution; strengthened primary health systems; pro-poor planning and budgeting; close collaboration with communities; and large increases in funding and the number of health workers. These bold yet practical approaches will ensure that substantially more people living in developing countries will have access to essential medicines by 2015.

Healthcare and pharmaceutical marketing executives, professor Markus Saba and marketer Hilary Gentile, provide a step-by-step formula to uncover the unique needs that drive brand choice in the health and wellness industry.

Thanks to remarkable advances in modern health care attributable to science, engineering, and medicine, it is now possible to cure or manage illnesses that were long deemed untreatable. At the same time, however, the United States is facing the vexing challenge of a seemingly uncontrolled rise in the cost of health care. Total medical expenditures are rapidly approaching 20 percent of the gross domestic product and are crowding out other priorities of national importance. The use of increasingly expensive prescription drugs is a significant part of this problem, making the cost of biopharmaceuticals a serious national concern with broad political implications. Especially with the highly visible and very large price increases for prescription drugs that have occurred in recent years, finding a way to make prescription medicinesâ€"and health care at largeâ€"more affordable for everyone has become a socioeconomic imperative. Affordability is a complex function of factors, including not just the prices of the drugs themselves, but also the details of an individual's insurance coverage and the number of medical conditions that an individual or family confronts. Therefore, any solution to the affordability issue will require considering all of these factors together. The current high and increasing costs of prescription drugsâ€"coupled with the broader trends in overall health care costsâ€"is unsustainable to society as a whole. Making Medicines Affordable examines patient access to affordable and effective therapies, with emphasis on drug pricing, inflation in the cost of drugs, and insurance design. This report explores structural and policy factors influencing drug pricing, drug access programs, the emerging role of comparative effectiveness assessments in payment policies, changing finances of medical practice with regard to drug costs and reimbursement, and measures to prevent drug shortages and foster continued innovation in drug development. It makes recommendations for policy actions that could address drug price trends, improve patient access to affordable and effective treatments, and encourage innovations that address significant needs in health care.

A downloadable guide to investing in some of today’s most-promising smaller companies Investors are always on the look-out for new opportunities. This special digital report from Morningstar’s Paul Larson, equities strategist and Morningstar StockInvestor editor, reveals 10 lesser-known companies worth investigating. Everyone knows about Coca-Cola. But how many investors know how to seek out the next Coca Cola? With this timely report, Morningstar’s Larson shares some of his favorite investing gems, and introduces you to some great companies you’ve probably never heard of. Includes an introduction that discusses how Larson selected these companies Contains individual company analysis written by the Morningstar analyst that covers that respective company Provides relevant statistics to the investment decision—fair value price, P/E, and much more Smaller companies can hold great promise. And Morningstar’s guide provides the insight and research you need to invest wisely.