The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purchases may be gauged by the number of things we buy directly or indirectly as the result of reading advertisements. In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man’s conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book’s purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader. First published in 1954.

Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.

This 15-volume set of previously out-of-print tiles examines many aspects of women and business. Encompassing such as areas as women’s access to managerial positions, positions within trade unions, inequality, family life, role in family businesses and entrepreneurship, it is a remarkable collection and a vital business reference source.

These volumes bring together a comprehensive collection of the best scholarship on advertising communication, tracking the evolution of the essential themes in the 20th and the 21st centuries.

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

This seven volume set reissues a collection of out-of-print titles covering a range of responses to modern culture. They include in-depth analyses of US and Australian popular culture, works on the media and television, macrosociology, and the media and ‘otherness’. Taken together, they provide stimulating and thought-provoking debate on a wide range of topics central to many of today’s cultural controversies.

The books in this set, originally published between 1968 and 1992 introduce the reader to the many lines of thought in the literature on economic geography and tie these various aspects together within the concept of the economy. As well as providing a comprehensive overview of the Western European economy since the Second World War, and including specific studies and assessments of the Dutch and Italian economies, these volumes examine the economic factors that have shaped cities and patterns of urbanization.

The 10 volumes in this set, originally published between 1959 and 1986, analyze the process of radical foreign policy change, explore Marxist-Leninist models of international relations, describe the significance of cultural relations in international affairs, highlight the changing nature of political communities and changing patterns of government and examine the interaction between the realms of ethics and international relations.