On All Hallow's Eve, 1717, Mr. and Mrs. Van Winkle ofBoston venture into a graveyard and make a startlingdiscovery: a newborn baby boy, left to die in an opengrave. The Van Winkles rescue the child and raise him astheir own, giving him the name 'Rip.' As the child grows, he demonstrates a curious power over life and everything he touches seems to grow-like magic. In 1730, young Rip sneaks into South Burying Ground andcomes face-to-face with the ghost of William Blaxton, the legendary settler of Boston. Warning Rip that the city is in danger, the ghost gives Rip a mysterious gift-a pumpkin lantern with power over life and death. Because of the lantern's power, the forces of darkness will stop at nothing to have the lantern Before fading into the night, the ghost commands Rip to findFeathertop, a pumpkin-headed scarecrow with the powerto save Boston. Pursued by Mistress Hibbins, a witch of unimaginablepower, and hunted by Goodman Brown, a cunning corpse, young Rip must rely on the aid of Jonathan Edwards, a stern but secretive preacher, and Nathaniel, a talkative, know-it-all raven. While on the search for Feathertop, Rip races across New England to become a most unlikely hero!"

Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies

Are you feeling stuck? Tired of your life as it is now? If you are ready to change your circumstances and move forward, Time to Forgive and Forget: My Seven Day Spa Retreat is the friend that will help you release old ideas and patterns and move toward what you desire. You will listen to conversations, identify with some of the dilemmas faced by the clients at the spa, and learn from their experiences. Some of the characters may appear to be your friends, family, or coworkers. They arent, but they serve you well as you identify general feelings and patterns that cause difficulty in your life. The tools outlined throughout serve as guides, providing concrete ideas to use on your own or with a trusted friend to release negative or unhelpful energy. You will change old patterns that no longer work, envision the life you want, and move in a positive direction. This one book has the power to change your life forever.

Plants are sessile organisms that are unable to move but face the challenge of ever-changing or adverse environments. The study of the development of environmental changes in tolerant plants is fundamental for the maintenance and streamlining of high crop yields and plant adaptation in natural environments. The identification of genes that lead to changes or stress tolerance is urgently needed for the growth and development of plants in their natural environment. The Secret of Plants in the ENVIRONMENT addresses environmental concerns such as the different types of stress situations and plant adaptation to changing environments, including the positive and negative effects of stress on the growth of crops, the beginning stages of plant life cycles, and plant output. This book seeks to discuss the impact of environmental changes or stress on plant life, environmental stress physiology, and adaptation mechanisms. It highlights the impact of environmental stresses on plants and crops under changing environments and gives a comprehensive overview of how plants respond to such environments. In addition, it serves as a helpful guide to the students of BSc, MSc and to all professionals engaged in teaching and research on environmental-related subjects. It dwells on some important aspects of environmental change or stress as the main issue affecting the survival of plants at the early stages of their life cycle. Hence, the author hopes that both early-career scientists and research scholars interested in pursuing environmental science to an advanced stage would also benefit from the important information discussed in this book.

Two centuries ago, native New Yorker Washington Irving exploded onto the literary scene of Europe with the publication of his breakout collection of stories, The Sketch Book of Geoffrey Crayon, Gent. Published in England and America in 1819–1820, and universally praised for its inventive characters and soul-searching qualities, including the immortal tales “Rip Van Winkle” and “The Legend of Sleepy Hollow,” the volume enjoyed remarkable transatlantic success, allowing Irving to become the first of his nation to support himself as a professional author. In this distinctive collection, historians and literary scholars come together to reassess Irving’s imaginative world and complex cultural legacy. Alternately a satirist and a nostalgia merchant, Irving was ever absorbed in reconstituting a lost past, which the volume dubs “Rip Van Winkle’s Republic.” The assembled scholars explore issues of Anglo-American culture, the power of imagery, race, and the treatment of time and history in Irving’s vast body of literature, as well as his status as a bibliophile, an antiquarian, and a prominent figure in an age of literary celebrity. Edited by acclaimed historians Andrew Burstein and Nancy Isenberg, Rip Van Winkle’s Republic marks a rediscovery of this marvelous author of social satire and fabled tales of the past.

This book presents the idea of exploring both conscious and unconscious drivers and blockers in a person’s leadership development. From the outset, the authors show that exploring drivers (forces that motivate) and blockers (forces that obstruct) leads to profound self-awareness, increasing the chances that meaningful change can occur for the person. Research in the book builds on and integrates well-established leadership development approaches such as ‘immunity to change’ and ‘positive psychology’. Chapters in the book cover drivers and blockers as “assumptions” and “forces” in people that will impact their personal change efforts. The authors examine the reservoirs or sources of drivers and blockers in the mind, such as worldviews, emotions, personality traits, as well as values and motivators, and conclude by providing a tool that leadership development practitioners, coaches and scholars can use with people to explore their drivers and blockers. Throughout the work, real examples from the authors' field research are used to bring these concepts to life.

Give Your Life to Live Your Life In this book, Seth Adam Smith expands on the philosophy behind his extraordinarily popular blog post “Marriage Isn’t for You”—which received over 30 million hits and has been translated into over twenty languages—and shares how living for others can enrich every aspect of your life, just as it has his. With a mix of humor, candor, and compassion, he reveals how, years before his marriage, his self-obsession led to a downward spiral of addiction and depression, culminating in a suicide attempt at the age of twenty. Reflecting on the love and support he experienced in the aftermath, as well as on the lessons he learned from a difficult missionary stint in Russia, his time as a youth leader in the Arizona desert, his marriage, and even a story his father read to him as a child, he shares his deep conviction that the only way you can find your life is to give it away to others. Your Life Isn’t For You was recently named the Gold Medalist for Inspirational Memoir in the 2015 Living Now Book Awards!

What is the best wedding advice you ever received? For author Seth Adam Smith, it was the advice from his father who said, "Marriage is not for you. It is about the person you marry." These few words completely changed the way Seth looked at his relationship with his wife-to-be. Because at that moment he realized that an expression of love is not about the person expressing it. Rather, it is about the person they choose to be with. It is about making the person you marry feel loved. Seth's blog post on the subject was viewed by more than thirty million people, and he has been featured on several national TV programs including "The Today Show." Now released as a hardcover book, these sage words make the perfect gift for newly married couples, those who have been around the block a few times, or anyone who wants to learn how to make their relationships stronger.

Halloween has spread around the world, yet its associations with death and the supernatural as well as its inevitable commercialization have made it one of our most puzzling holidays. How did it become what it is today? Trick or Treat is the first book both to examine the origins and history of Halloween and to explore in depth its current global popularity. Festivals like the Celtic Samhain and Catholic All Souls’ Day have blended to produce the modern Halloween, which has been reborn with new customs in America—but there are also related but independent holidays, especially Mexico’s Day of the Dead. Lisa Morton lifts the cobwebs off everything from the explosion in popularity of haunted attractions to the impact of events like the global economic recession, as well as the effect Halloween has had on popular culture through literary works, films, and television series. Taking us on a journey from the spectacular to the macabre, this book is a treat for anyone who wants to peep behind the mask to see the real past and present of this ever more popular holiday.