Return on Engagement

Return on Engagement
Author :
Publisher : CRC Press
Total Pages : 300
Release :
ISBN-10 : 9781135012922
ISBN-13 : 113501292X
Rating : 4/5 (22 Downloads)

Synopsis Return on Engagement by : Tim Frick

In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

Return on Design

Return on Design
Author :
Publisher : New Riders Publishing
Total Pages : 0
Release :
ISBN-10 : 0201756072
ISBN-13 : 9780201756074
Rating : 4/5 (72 Downloads)

Synopsis Return on Design by : Ani Phyo

If you don¿t understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can¿t guarantee a return on your Web investment. What can isReturn on Design: Smarter Web Design That Works. In these pages, the focus is on the information design essentials that can determine a Web site¿s success or failure. In seven chapters authorAni Phyooutlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today¿s cost-conscious economy.

Cost-Justifying Usability

Cost-Justifying Usability
Author :
Publisher : Morgan Kaufmann
Total Pages : 703
Release :
ISBN-10 : 9780120958115
ISBN-13 : 0120958112
Rating : 4/5 (15 Downloads)

Synopsis Cost-Justifying Usability by : Randolph G. Bias

Advice from the experts on how to justify time and money spent on usability!

Urban Design and the Bottom Line

Urban Design and the Bottom Line
Author :
Publisher : Urban Land Institute
Total Pages : 0
Release :
ISBN-10 : 087420996X
ISBN-13 : 9780874209969
Rating : 4/5 (6X Downloads)

Synopsis Urban Design and the Bottom Line by : Dennis Jerke

Explains how to holistically plan and design four key image systems of the built environment--architecture, green infrastructure, transportation, and water settings--to create great places where people will want to be and the subsequent return on perception--the payoff in economic, environmental, social and cultural benefits.

Return of the God Hypothesis

Return of the God Hypothesis
Author :
Publisher : HarperCollins
Total Pages : 576
Release :
ISBN-10 : 9780062071521
ISBN-13 : 0062071521
Rating : 4/5 (21 Downloads)

Synopsis Return of the God Hypothesis by : Stephen C. Meyer

The New York Times bestselling author of Darwin’s Doubt presents groundbreaking scientific evidence of the existence of God, based on breakthroughs in physics, cosmology, and biology. Beginning in the late 19th century, many intellectuals began to insist that scientific knowledge conflicts with traditional theistic belief—that science and belief in God are “at war.” Philosopher of science Stephen Meyer challenges this view by examining three scientific discoveries with decidedly theistic implications. Building on the case for the intelligent design of life that he developed in Signature in the Cell and Darwin’s Doubt, Meyer demonstrates how discoveries in cosmology and physics coupled with those in biology help to establish the identity of the designing intelligence behind life and the universe. Meyer argues that theism—with its affirmation of a transcendent, intelligent and active creator—best explains the evidence we have concerning biological and cosmological origins. Previously Meyer refrained from attempting to answer questions about “who” might have designed life. Now he provides an evidence-based answer to perhaps the ultimate mystery of the universe. In so doing, he reveals a stunning conclusion: the data support not just the existence of an intelligent designer of some kind—but the existence of a personal God.

Practice-based Design Research

Practice-based Design Research
Author :
Publisher : Bloomsbury Publishing
Total Pages : 220
Release :
ISBN-10 : 9781474267816
ISBN-13 : 1474267815
Rating : 4/5 (16 Downloads)

Synopsis Practice-based Design Research by : Laurene Vaughan

Practice-Based Design Research provides a companion to masters and PhD programs in design research through practice. The contributors address a range of models and approaches to practice-based research, consider relationships between industry and academia, researchers and designers, discuss initiatives to support students and faculty during the research process, and explore how students' experiences of undertaking practice-based research has impacted their future design and research practice. The text is illustrated throughout with case study examples by authors who have set up, taught or undertaken practice-based design research, in a range of national and institutional contexts.

Understanding by Design

Understanding by Design
Author :
Publisher : ASCD
Total Pages : 383
Release :
ISBN-10 : 9781416600350
ISBN-13 : 1416600353
Rating : 4/5 (50 Downloads)

Synopsis Understanding by Design by : Grant P. Wiggins

What is understanding and how does it differ from knowledge? How can we determine the big ideas worth understanding? Why is understanding an important teaching goal, and how do we know when students have attained it? How can we create a rigorous and engaging curriculum that focuses on understanding and leads to improved student performance in today's high-stakes, standards-based environment? Authors Grant Wiggins and Jay McTighe answer these and many other questions in this second edition of Understanding by Design. Drawing on feedback from thousands of educators around the world who have used the UbD framework since its introduction in 1998, the authors have greatly revised and expanded their original work to guide educators across the K-16 spectrum in the design of curriculum, assessment, and instruction. With an improved UbD Template at its core, the book explains the rationale of backward design and explores in greater depth the meaning of such key ideas as essential questions and transfer tasks. Readers will learn why the familiar coverage- and activity-based approaches to curriculum design fall short, and how a focus on the six facets of understanding can enrich student learning. With an expanded array of practical strategies, tools, and examples from all subject areas, the book demonstrates how the research-based principles of Understanding by Design apply to district frameworks as well as to individual units of curriculum. Combining provocative ideas, thoughtful analysis, and tested approaches, this new edition of Understanding by Design offers teacher-designers a clear path to the creation of curriculum that ensures better learning and a more stimulating experience for students and teachers alike.

Reducing Runoff from Irrigated Lands: Tailwater Return Systems

Reducing Runoff from Irrigated Lands: Tailwater Return Systems
Author :
Publisher : UCANR Publications
Total Pages : 10
Release :
ISBN-10 : 9781601074454
ISBN-13 : 160107445X
Rating : 4/5 (54 Downloads)

Synopsis Reducing Runoff from Irrigated Lands: Tailwater Return Systems by :

Excess irrigation water that runs off a farm field ("tailwater") is regulated by California law, since it may be carrying sediments, nutrients, and agricultural chemicals. Learn about options for safely recycling tailwater back into your farm operation.

Proceedings of the Fourth International Conference on Wind Effects on Buildings and Structures

Proceedings of the Fourth International Conference on Wind Effects on Buildings and Structures
Author :
Publisher : Cambridge University Press
Total Pages : 864
Release :
ISBN-10 : 0521208017
ISBN-13 : 9780521208017
Rating : 4/5 (17 Downloads)

Synopsis Proceedings of the Fourth International Conference on Wind Effects on Buildings and Structures by : Keith John Eaton

Describes developments in the areas of meteorology, aerodynamics and structural engineering, which effects the wind on buildings and structures.

Resource Scarcity, Economic Growth and the Environment

Resource Scarcity, Economic Growth and the Environment
Author :
Publisher :
Total Pages : 206
Release :
ISBN-10 : STANFORD:36105045230146
ISBN-13 :
Rating : 4/5 (46 Downloads)

Synopsis Resource Scarcity, Economic Growth and the Environment by : United States. Congress. Economic Joint Committee