Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.

Looks at how branding and the employees of Harley-Davidson helped in rebuilding its image.

Almost fifty years ago, America's industrial cities—Detroit, Philadelphia, Cleveland, Baltimore, and others—began shedding people and jobs. Today they are littered with tens of thousands of abandoned houses, shuttered factories, and vacant lots. With population and housing losses continuing in the wake of the 2007 financial crisis, the future of neighborhoods in these places is precarious. How we will rebuild shrinking cities and what urban design vision will guide their future remain contentious and unknown. In Design After Decline, Brent D. Ryan reveals the fraught and intermittently successful efforts of architects, planners, and city officials to rebuild shrinking cities following mid-century urban renewal. With modern architecture in disrepute, federal funds scarce, and architects and planners disengaged, politicians and developers were left to pick up the pieces. In twin narratives, Ryan describes how America's two largest shrinking cities, Detroit and Philadelphia, faced the challenge of design after decline in dramatically different ways. While Detroit allowed developers to carve up the cityscape into suburban enclaves, Philadelphia brought back 1960s-style land condemnation for benevolent social purposes. Both Detroit and Philadelphia "succeeded" in rebuilding but at the cost of innovative urban design and planning. Ryan proposes that the unprecedented crisis facing these cities today requires a revival of the visionary thinking found in the best modernist urban design, tempered with the lessons gained from post-1960s community planning. Depicting the ideal shrinking city as a shifting patchwork of open and settled areas, Ryan concludes that accepting the inevitable decline and abandonment of some neighborhoods, while rebuilding others as new neighborhoods with innovative design and planning, can reignite modernism's spirit of optimism and shape a brighter future for shrinking cities and their residents.

“If we are going to live in a democracy, we need to have a healthy middle class . . . tells us what needs to be done to reclaim what it is to be American.” —Eric Utne, founder, Utne Reader America does not need an “upgrade.” For years the Right has been tampering with one of the best political operating systems ever designed. The result has been economic and environmental disaster. In this hard-hitting book, nationally syndicated radio and television host and bestselling author Thom Hartmann outlines eleven common-sense proposals, deeply rooted in America’s history, that will once again make America strong and Americans—not corporations and billionaires—prosperous. Some of these ideas will be controversial to both the Left and the Right, but the litmus test for each is not political correctness—but whether or not it serves to revitalize this country we all love and make life better for its citizens.

Upon becoming a television news commentator, Noelle Nikpour had a realization: She, like everyone, has a brand.A native of Arkansas, Noelle was already a successful Republican consultant and strategist who had raised funds for various political candidates.When she started appearing on Fox News, CNN, MSNBC, HLN, and other television and national radio broadcasts, she realized she had a role to play.Branding isn't just about corporations building relationships with consumers through advertising. It's also become an important part of political campaigns – more important than candidates' ideas and certainly more important than their qualifications. Barack Obama's 2008 presidential candidacy proved that. Meanwhile, branding has become an essential part of modern life for every American. These days, everyone has a brand.In some ways that's good, and in some ways it's bad, but it's definitely today's reality. Her new book, “Branding America,” traces how branding has moved from the corporate world into politics and then into Americans' personal lives. It describes today's most important political brands: the Democrats, who have a terrible brand; the Republicans, whose brand is in need of repair; and today's rising brand – conservative women. And it explains how Americans can take advantage of this new reality to succeed in the workplace and in life.

This title presents the fascinating story of how the USA became the greatest and most powerful brand of all.

Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi’s); with sporting prowess (Nike, NBA, Timberland); and with technological supermacy (Microsoft, Dell, IBM). America is well-informed (CNN, Time, Newsweek) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned. The core of America’s potency lies in it being the country of origin for the world’s three most valuable and profitable business sectors: entertainment, merchant banking and IT. This makes America the world’s most powerful public domain brand. American brands simply hitch themselves onto this powerful national brand, and a cultural and commercial trail is instantly blazed for them around the world. This book traces American history, the values of Brand America and the growth of anti-Americanism upto the Obama presidency. America is truly the greatest branding story of them all, and this book tells it for the first time.

A stellar group of America's leading political thinkers explore how to reboot our democracy The presidential election of 2016 highlighted some long-standing flaws in American democracy and added a few new ones. Across the political spectrum, most Americans do not believe that democracy is delivering on its promises of fairness, justice, shared prosperity, or security in a changing world. The nation cannot even begin to address climate change and economic justice if it remains paralyzed by political gridlock. Democracy Unchained is about making American democracy work to solve problems that have long impaired our system of governance. The book is the collective work of thirty of the most perceptive writers, practitioners, scientists, educators, and journalists writing today, who are committed to moving the political conversation from the present anger and angst to the positive and constructive change necessary to achieve the full promise of a durable democracy that works for everyone and protects our common future. Including essays by Yasha Mounk on populism, Chisun Lee on money and politics, Ras Baraka on building democracy from the ground up, and Bill McKibben on climate, Democracy Unchained is the articulation of faith in democracy and will be required reading for all who are working to make democracy a reality. Table of Contents Foreword Introduction David W. Orr Part I. The Crisis of Democracy Populism and Democracy Yascha Mounk Reconstructing Our Constitutional Democracy K. Sabeel Rahman Restoring Healthy Party Competition Jacob S. Hacker and Paul Pierson When Democracy Becomes Something Else: The Problem of Elections and What to Do About It Andrew Gumbel The Best Answer to Money in Politics After Citizens United: Public Campaign Financing in the Empire State and Beyond Chisun Lee Remaking the Presidency After Trump Jeremi Suri The Problem of Presidentialism Stephen Skowronek Part II. Foundations of Democracy Renewing the American Democratic Faith Steven C. Rockefeller American Land, American Democracy Eric Freyfogle Race and Democracy: The Kennedys, Obama, Trump, and Us Michael Eric Dyson Liberty and Justice for All: Latina Activist Efforts to Strengthen Democracy in 2018 Maria Hinojosa What Black Women Teach Us About Democracy Andra Gillespie and Nadia E. Brown Engines of Democracy: Racial Justice and Cultural Power Rashad Robinson Civic and Environmental Education: Protecting the Planet and Our Democracy Judy Braus The Supreme Court's Legitimacy Crisis and Constitutional Democracy’s Future Dawn Johnsen Part III. Policy Challenges Can Democracy Survive the Internet? David Hickton The New New Deal: How to Reregulate Capitalism Robert Kuttner First Understand Why They're Winning: How to Save Democracy from the Anti-Immigrant Far Right Sasha Polakow-Suransky No Time Left: How the System Is Failing to Address Our Ultimate Crisis Bill McKibben Powering Democracy Through Clean Energy Denise G. Fairchild The Long Crisis: American Foreign Policy Before and After Trump Jessica Tuchman Mathews Part IV. Who Acts, and How? The Case for Strong Government William S. Becker The States Nick Rathod Democracy in a Struggling Swing State Amy Hanauer Can Independent Voters Save American Democracy? Why 42 Percent of American Voters Are Independent and How They Can Transform Our Political System Jaqueline Salit and Thom Reilly Philanthropy and Democracy Stephen B. Heintz Keeping the Republic Dan Moulthrop The Future of Democracy Mayor Ras Baraka Building a University Where All People Matter Michael M. Crow, William B. Dabars, and Derrick M. Anderson Biophilia and Direct Democracy Timothy Beatley Purpose-Driven Capitalism Mindy Lubber Restoring Democracy: Nature's Trust, Human Survival, and Constitutional Fiduciary Governance 397 Mary Christina Wood Conclusion Ganesh Sitaraman

"Reimagines the American dream and provides a bipartisan plan to recapture the greatness of the past through addressing important economic, social and environmental issues by making sustainability our country's new strategic imperative, "--NoveList.