Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

-Culled from Dia Art Foundation's -Readings in Contemporary Poetry- series, this anthology includes ninety-four poets who have participated in the reading series from 2010 to 2016. Edited by poet and author Vincent Katz, the book stresses the experimental aspects of contemporary poetic practice, highlighting commonalities among poets and placing their diverse voices in conversation with one another---

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

Influential accounts of persistence--how ordinary objects persist through time--examine the perdurantist, exdurantist, and endurantist approaches and provide an overview of the topic.

In the past decade, contemporary African art has been featured in major exhibtions in museums, galleries, international biennials, and other forums. African cinema has established itself on the stage of world cinema, culminating in the Ouagadougou Film Festival. While African art and visual culture have become an integral part of the art history and cultural studies curricula in universities worldwide, critical readings and interpretations have remained difficult to obtain. This pioneering anthology collects twenty key essays in which major critical thinkers, scholars, and artists explore contemporary African visual culture, locating it within current cultural debates and within the context of the continent's history. The sections of the book are Theory and Cultural Transaction, History, Location and Practice, and Negotiated Identities. Copublished with the Institute of International Visual Arts (inIVA), London

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

Comprised of readings from ancient to modern times, this volume offers a comprehensive introduction to the central questions of the philosophy of religion. Provides a history of the philosophy of religion, from antiquity up to the twentieth century Each section is preceded by extensive commentary written by the editors, followed by readings that are arranged chronologically Designed to be accessible to both undergraduate and graduate students

Beginning with the Church Fathers and moving right through to the present day, The Holy Spirit offers a theologically informed, international collection of the most important texts relating to Christians' understanding of the Holy Spirit. A new volume of texts and readings offering a chronologically-organized selection of the most important and interesting writings on the Holy Spirit Considers how the Holy Spirit has always been an integral part of both Christian belief and systematic theology - from the Church Fathers through to the present day Each set of readings is prefaced by an introduction from the editor, drawing out the main themes and important historical points, and linking the readings to what has gone before Tackles the disagreements over the role of the Holy Spirit within the Trinity, and how it was a contributing factor in the split between the Western and Eastern Church Opens with a newly-commissioned essay describing the importance of the Holy Spirit in the theology of the last one hundred years, and in particular in relation to the revival of Trinitarian theology