"Radio Advertising Does Not Work." Says Who?

Author :
Publisher : American Mass Media Corporation
Total Pages : 145
Release :
ISBN-10 : 0978559703
ISBN-13 : 9780978559700
Rating : 4/5 (03 Downloads)

Synopsis "Radio Advertising Does Not Work." Says Who? by : Victor Prooth

The Common-Sense Approach to Radio Advertising!www.RadioAdvertisingBook.com- When to Advertise on Radio - How to Measure Your Return on Radio Advertising - Seven Steps to Buying Radio Advertising - Six Components of a Successful Radio Campaign - How to Create Radio Commercials that Sell - Radio: Your Ultimate Salesperson - Effective Scheduling - Basic Media Math - How to Get the Most Out of Your Account Executive - When to Hire an Advertising Agency - Advertising & Promotion Laws - Play-by-Play Sports Radio: Theatre of the Mind Exemplified - Ten Sins in Radio Advertising - Five Things That Radio Cannot Do - The Future of Radio

Editor & Publisher

Editor & Publisher
Author :
Publisher :
Total Pages : 1582
Release :
ISBN-10 : IOWA:31858029460007
ISBN-13 :
Rating : 4/5 (07 Downloads)

Synopsis Editor & Publisher by :

Fourth Estate

Fourth Estate
Author :
Publisher :
Total Pages : 736
Release :
ISBN-10 : OSU:32435057764367
ISBN-13 :
Rating : 4/5 (67 Downloads)

Synopsis Fourth Estate by :

This Business of Concert Promotion and Touring

This Business of Concert Promotion and Touring
Author :
Publisher : Billboard Books
Total Pages : 274
Release :
ISBN-10 : 9780823076871
ISBN-13 : 0823076873
Rating : 4/5 (71 Downloads)

Synopsis This Business of Concert Promotion and Touring by : Ray D. Waddell

The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to know This Business of Concert Promotion and Touring

Hearings

Hearings
Author :
Publisher :
Total Pages : 1366
Release :
ISBN-10 : UOM:39015081251210
ISBN-13 :
Rating : 4/5 (10 Downloads)

Synopsis Hearings by : United States. Congress. House. Select Committee on Small Business

Outlook

Outlook
Author :
Publisher :
Total Pages : 694
Release :
ISBN-10 : UIUC:30112109571288
ISBN-13 :
Rating : 4/5 (88 Downloads)

Synopsis Outlook by :

Women and Radio

Women and Radio
Author :
Publisher : Routledge
Total Pages : 330
Release :
ISBN-10 : 9781136354809
ISBN-13 : 1136354808
Rating : 4/5 (09 Downloads)

Synopsis Women and Radio by : Caroline Mitchell

Combining classic work on radio with innovative research, journalism and biography, Women and Radio offers a variety of approaches to understanding the position of women as producers, presenters and consumers as well as offering guidelines, advice and helpful information for women wanting to work in radio. Women and Radio examines the relationship between radio audiences, technologies and programming and reveals and explains the inequalities experienced by women working in the industry.

They Ask, You Answer

They Ask, You Answer
Author :
Publisher : John Wiley & Sons
Total Pages : 357
Release :
ISBN-10 : 9781119610144
ISBN-13 : 1119610141
Rating : 4/5 (44 Downloads)

Synopsis They Ask, You Answer by : Marcus Sheridan

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Music Trades

Music Trades
Author :
Publisher :
Total Pages : 1326
Release :
ISBN-10 : PRNC:32101080200072
ISBN-13 :
Rating : 4/5 (72 Downloads)

Synopsis Music Trades by :