Public Opinion and 20th-Century Diplomacy explores both the influence of public opinion on diplomatic decision making in international history, and its emergence as a legitimate field of study for international historians. The book uses five case studies to examine the impact of public opinion on the "high" politics of diplomacy. Incorporating a variety of methodological approaches, the book looks at: -British policy at the Paris Peace Conference -French policy in the era of 1930s appeasement -Policy choices of the US during the Vietnam War -Global responses to apartheid-era South Africa -Public attitudes across the EU regarding European integration This book demonstrates the vibrancy of public opinion research to date and the possibilities for future lines of study.

Throughout the twentieth century governments came to increasingly appreciate the value of soft power to help them achieve their foreign policy ambitions. Covering the crucial period between 1936 and 1953, this book examines the U.S. government’s adoption of diplomatic programs that were designed to persuade, inform, and attract global public opinion in support of American national interests. Cultural diplomacy and international information were deeply controversial to an American public that been bombarded with propaganda during the First World War. This book explains how new notions of propaganda as reciprocal exchange, cultural engagement, and enlightening information paved the way for innovations in U.S. diplomatic practice. Through a comparative analysis of the State Department’s Division of Cultural Relations, the government radio station Voice of America, and the multilateral cultural, educational and scientific diplomacy of Unesco, and drawing extensively on U.S. foreign policy archives, this book shows how America’s liberal traditions were reconciled with the task of influencing and attracting publics abroad.

These lectures on American diplomacy in the first half of the twentieth century are “a classic foreign policy text” (Washington Post Book World). For more than sixty years, George F. Kennan’s American Diplomacy has been a standard work on American foreign policy. Drawing on his considerable diplomatic experience and expertise, Kennan offers an overview and critique of the foreign policy of an emerging great power whose claims to rightness often spill over into self-righteousness, whose ambitions conflict with power realities, whose judgmentalism precludes the interests of other states, and whose domestic politics frequently prevent prudent policies and result in overstretch. Keenly aware of the dangers of military intervention and the negative effects of domestic politics on foreign policy, Kennan identifies troubling inconsistencies in the areas between actions and ideals—even when the strategies in question turned out to be decided successes. In this expanded anniversary edition, a substantial new introduction by John J. Mearsheimer, one of America’s leading political realists, provides new understandings of Kennan’s work and explores its continued resonance. As America grapples with its new role as one power among many—rather than as the “indispensable nation” that sees “further into the future”—Kennan’s perceptive analysis of the past is all the more relevant. Today, as then, the pressing issue of how to wield power with prudence and responsibility remains, and Kennan’s cautions about the cost of hubris are still timely. Refreshingly candid, American Diplomacy cuts to the heart of policy issues that continue to be hotly debated today. “These celebrated lectures, delivered at the University of Chicago in 1950, were for many years the most widely read account of American diplomacy in the first half of the twentieth century.” —Foreign Affairs, Significant Books of the Last 75 Years

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.

Modernity and Power provides a fresh conceptual overview of twentieth-century United States foreign policy, from the Roosevelt and Taft administrations through the presidencies of Kennedy and Johnson. Beginning with Woodrow Wilson, American leaders gradually abandoned the idea of international relations as a game of geopolitical interplays, basing their diplomacy instead on a symbolic opposition between "world public opinion" and the forces of destruction and chaos. Frank Ninkovich provocatively links this policy shift to the rise of a distinctly modernist view of history. To emphasize the central role of symbolism and ideological assumptions in twentieth-century American statesmanship, Ninkovich focuses on the domino theory—a theory that departed radically from classic principles of political realism by sanctioning intervention in world regions with few financial or geographic claims on the national interest. Ninkovich insightfully traces the development of this global strategy from its first appearance early in the century through the Vietnam war. Throughout the book, Ninkovich draws on primary sources to recover the worldview of the policy makers. He carefully assesses the coherence of their views rather than judge their actions against "objective" realities. Offering a new alternative to realpolitic and economic explanations of foreign policy, Modernity and Power will change the way we think about the history of U.S. international relations.

Walter Lippmann is arguably the most influential journalist in American history. From the time of Woodrow Wilson to the time of Lyndon Johnson, what Walter Lippmann said mattered. His word was valued because of his exceptional capacity for analysis, and because he had the rare ability to make complex ideas and problems manageable and understandable. Lippmann combined the practical and the theoretical and saw them as inseparable. He savored the life of the mind and relished the arena of politics. He was political philosopher, social commentator, political advisor, and activist-intellectual. As the country grappled with an impressive influx of European ideas and with the threatening press of European problems, so did Lippmann. Like President Wilson, he came to believe that the condition of the modern world required that America either act or be acted upon. New methods of communication and propaganda meant that ideas contrary to America's would be widely heard. Reformed liberalism and the projection of that liberalism into a troubled world were the best hedge against totalitarian schemes and imperialist aggression. The Stakes of Diplomacy resulted from Lippmann's assignment by Wilson's Secretary of War Baker, to a project for studying possible terms of peace and ways to influence the world in a liberal-democratic direction. The Stakes of Diplomacy ends both with admiration for the peaceful nature of democracies and a plea for their further influence in the world, and with an understanding that democracy's influence will depend partly upon its physical might and geopolitical collaboration. Lippmann stands as a prominent figure in America's twentieth-century quest for power with honor. He concludes this volume with the warning that there is no safe way and no morally feasible way to turn back from our dangerous mission: "Unless the people who are humane and sympathetic, the people who wish to live and let live, are masters of the situation, the world faces an indefinite vista of conquest and terror."

This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.