This book is a collection of selected high-quality research papers presented at International Conference on Paradigms of Communication, Computing and Data Analytics (PCCDA 2023), held at South Asian University, New Delhi, India, during 22–23 April 2023. It discusses cutting-edge research in the areas of advanced computing, communications and data science techniques. The book is a collection of latest research articles in computation algorithm, communication and data sciences, intertwined with each other for efficiency.

This book is a collection of selected high-quality research papers presented at the International Conference on Paradigms of Communication, Computing and Data Analytics (PCCDA 2024), held at Pt. Lalit Mohan Sharma Campus, Rishikesh, Sri Dev Suman Uttarakhand University, Uttarakhand, India, during 20–21 April 2024. It discusses cutting-edge research in the areas of advanced computing, communications and data science techniques. The book is a collection of the latest research articles in computation algorithm, communication and data sciences, intertwined with each other for efficiency.

This book gathers selected high-quality research papers presented at International Conference on Paradigms of Communication, Computing and Data Sciences (PCCDS 2022), held at Malaviya National Institute of Technology Jaipur, India, during 05 – 07 July 2022. It discusses high-quality and cutting-edge research in the areas of advanced computing, communications and data science techniques. The book is a collection of latest research articles in computation algorithm, communication and data sciences, intertwined with each other for efficiency.

This book gathers selected high-quality research papers presented at the International Conference on Paradigms of Communication, Computing and Data Sciences (PCCDS 2021), held at the National Institute of Technology, Kurukshetra, India, during May 07–09, 2021. It discusses high-quality and cutting-edge research in the areas of advanced computing, communications, and data science techniques. The book is a collection of latest research articles in computation algorithm, communication, and data sciences, intertwined with each other for efficiency.

This book presents best selected papers presented at the International Conference on Paradigms of Computing, Communication and Data Sciences (PCCDS 2020), organized by National Institute of Technology, Kurukshetra, India, during 1–3 May 2020. It discusses high-quality and cutting-edge research in the areas of advanced computing, communications and data science techniques. The book is a collection of latest research articles in computation algorithm, communication and data sciences, intertwined with each other for efficiency.

This book features selected papers presented at International Conference on Data Analytics and Computing (ICDAC 2022), organized by Department of Mathematics, College of Science and Technology, Wenzhou-Kean University, Wenzhou, China, held during May 28–29, 2022. This book includes state-of-the-art current trends in data science, data analytics optimization, soft computing and related areas. Its primary readers are postgraduate students, researchers and academic professionals.

This book studies the evolution of sustainable green smart cities and demonstrates solutions for green environmental issues using modern industrial IoT solutions. It is a ready reference with guidelines and a conceptual framework for context-aware product development and research in the IoT paradigm and Big Data Analytics for a Green Environment. It brings together the most recent advances in IoT and Big Data in Green Environments, emerging aspects of the IoT and Big Data for Green Cities, explores key technologies, and develops new applications in this research field. Key Features: • Discusses the framework for development and research in the IoT Paradigm and Big Data Analytics. • Highlights threats to the IoT architecture and Big Data Analytics for a Green Environment. • Present the I-IoT architecture, I-IoT applications, and their characteristics for a Green Environment. • Provides a systematic overview of the state-of-the-art research efforts. • Introduces necessary components and knowledge to become a vital part of the IoT revolution for a Green Environment. This book is for professionals and researchers interested in the emerging technology of sustainable development, green cities, and Green Environment.

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.