A fascinating collection of writing by some of the finest minds the world has ever known. A must read fro anybody with an interest in the history of psychology, with writings by the Aristotle, Galileo, Descartes, Newton, Von Helmholtz, Thorndike and much more. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

Originally published in 1987 this title was designed as a textbook for first degree students of psychology and provides an introduction to the major topics within the subject of physiological psychology. The aim was to cover these major subject areas and at the same time to provide indications of advances made in the previous two decades. Today the book is still suitable for all levels of study, from beginning students to final year level, who wish to cover historical aspects of physiological psychology.

The creation of this book stems largely from the current centennial cele bration of the founding in Leipzig of Wundt's psychological laboratory. Wundt is acknowledged by many as one of the principal founders of experimental psychology. His laboratory, his journal, and his students were all influential in the transmission of the new psychology from Germany to all parts of the world. Nevertheless, until recently, psychol ogists and historians of science hardly recognized the scope and breadth of Wundt's influence, not to mention his contributions.! It was first through E. B. Titchener, and then through Titchener's student, E. G. Boring, that psychology got to know the somewhat biased and distorted picture of this great German psychologist. The picture painted by Titch ener and Boring was unquestionably the way they saw him, and the way they wished to use him as a part of the scientific psychological Zeitgeist of their time.

Since the publication of the first edition of Introduction to Toxicology , toxicology has become a more mature science, the number of undergraduate and postgraduate courses has increased and thus the need for a regularly updated introductory text has become more pressing. This third edition caters for this need in a clear and easy-to-read style, featuring:* Up-to-the-minute information* Relevant toxicological examples that reinforce principles* End-of-chapter essay questions* New and redrawn illustrations* Glossary of terms* Extensively revised bibliographyThe fundamental principles of absorption, distribution, metabolism and excretion are described in the introductory chapters, as are the types of exposure and response. In subsequent chapters these are clarified with the use of carefully chosen examples. Among the topics considered are the potential adverse effects of drugs, pesticides, food additives and industrial chemicals.

Summary Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Designers and design team members need to think about more than just aesthetics. How do you handle short attention spans. How does your design encourage users to engage, browse, or buy? Fortunately, there are psychological principles that you can use in your design to anticipate and benefit from how humans think, behave, and react. About the Book Design for the Mind: Seven Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and to apply the same principles to your own designs. This approachable book introduces the psychological principles, deconstructs each into easily digestible concepts, and then shows how you can apply them. The idea is to deepen your understanding of why people react in the ways they do. After reading the book, you'll be ready to make your work more psychologically friendly, engaging, and persuasive. What's Inside Making design persuasive Encouraging visitors to take action Creating enduring messages Meeting the needs of both engaged and disengaged visitors Becoming a strategic influencer Applying theory, with case studies and real-world examples About the Reader This book is for web and UX designers and developers as well as anyone involved in customer-facing digital products. About the Author Victor Yocco, PhD, is a research director at a Philadelphia-based digital design firm. He received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings. Victor regularly writes and speaks on topics related to the application of psychology to design and addressing the culture of alcohol use in design and technology. He can be found at www.victoryocco.com or @victoryocco on Twitter. Table of Contents PART 1 INTRODUCING THE APPLICATION OF PSYCHOLOGY TO DESIGN Meeting users' needs: including psychology in design PART 2 WHY DO FOLKS ACT LIKE THAT? PRINCIPLES OF BEHAVIOR Designing for regular use: addressing planned behavior Risky decisions and mental shortcuts Motivation, ability, and trigger-boom! PART 3 PRINCIPLES OF INFLUENCE AND PERSUASION: NOT AS EVIL AS YOU'D THINK Influence: getting people to like and use your design Using family, friends, and social networks to influence users It's not what you say; it's how you say it! Persuasion: the deadliest art PART 4 USER EXPERIENCE DESIGN: PUTTING IT ALL TOGETHER Case study: KidTech Design Co.'s Good Choice app The next step: getting up and running