Principles Of Marketing Channel Management
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Author |
: Bruce E. Mallen |
Publisher |
: |
Total Pages |
: 353 |
Release |
: 1977-01-01 |
ISBN-10 |
: 0669009857 |
ISBN-13 |
: 9780669009859 |
Rating |
: 4/5 (57 Downloads) |
Synopsis Principles of Marketing Channel Management by : Bruce E. Mallen
Author |
: V. Kasturi Rangan |
Publisher |
: Harvard Business Press |
Total Pages |
: 314 |
Release |
: 2006 |
ISBN-10 |
: 1591397669 |
ISBN-13 |
: 9781591397663 |
Rating |
: 4/5 (69 Downloads) |
Synopsis Transforming Your Go-to-market Strategy by : V. Kasturi Rangan
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.
Author |
: John F. Tanner, Jr. |
Publisher |
: Ingram |
Total Pages |
: |
Release |
: |
ISBN-10 |
: 193612629X |
ISBN-13 |
: 9781936126293 |
Rating |
: 4/5 (9X Downloads) |
Synopsis Principles of Marketing by : John F. Tanner, Jr.
Author |
: Philip Kotler |
Publisher |
: Prentice Hall |
Total Pages |
: 742 |
Release |
: 2008 |
ISBN-10 |
: 0132390027 |
ISBN-13 |
: 9780132390026 |
Rating |
: 4/5 (27 Downloads) |
Synopsis Principles of Marketing by : Philip Kotler
The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Author |
: Livio Moretti |
Publisher |
: Springer |
Total Pages |
: 223 |
Release |
: 2018-11-02 |
ISBN-10 |
: 9783319919591 |
ISBN-13 |
: 3319919598 |
Rating |
: 4/5 (91 Downloads) |
Synopsis Distribution Strategy by : Livio Moretti
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution. Bruno Barcelos, General Manager Sandoz, a Novartis Company
Author |
: Robert W. Palmatier |
Publisher |
: Routledge |
Total Pages |
: 374 |
Release |
: 2019-07-11 |
ISBN-10 |
: 9781000649994 |
ISBN-13 |
: 1000649997 |
Rating |
: 4/5 (94 Downloads) |
Synopsis Marketing Channel Strategy by : Robert W. Palmatier
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
Author |
: Linda Gorchels |
Publisher |
: McGraw Hill Professional |
Total Pages |
: 239 |
Release |
: 2004-05-22 |
ISBN-10 |
: 9780071442954 |
ISBN-13 |
: 0071442952 |
Rating |
: 4/5 (54 Downloads) |
Synopsis The Manager's Guide to Distribution Channels by : Linda Gorchels
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Author |
: Gary M. Armstrong |
Publisher |
: |
Total Pages |
: |
Release |
: 2018 |
ISBN-10 |
: 1488620105 |
ISBN-13 |
: 9781488620102 |
Rating |
: 4/5 (05 Downloads) |
Synopsis Principles of Marketing by : Gary M. Armstrong
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author |
: Robert Hastings |
Publisher |
: Businessman 101 |
Total Pages |
: 151 |
Release |
: 2011-05-09 |
ISBN-10 |
: 9781460984482 |
ISBN-13 |
: 146098448X |
Rating |
: 4/5 (82 Downloads) |
Synopsis Channel sales and management in distribution by : Robert Hastings
OVERVIEWDistribution is the largest business in the world! It is bigger than mining or food or clothing and this book offers valuable insight and information regarding how to be a successful sales professional and manager in a channel business.Channel is the market layers through which distribution takes place and this book is designed to give the necessary skills in the distribution and channel market on sales and management with a rounded view of the required skills and knowledge. What makes this book unique is the insight and experience of the author who has been involved in the distribution market for over 30 years and he understands what makes it work and what makes a successful channel sales person and manager.This book Successful Channel Sales in Distribution offers a range of informative chapters which will guide you through distribution systems and the multi layers from the distributor down to the Value Added Reseller, System Integrators, Agents and appointed representatives.The book reviews the all important 80/20 principle in setting up a national channel market. Successful Channel sales reviews distribution partners and how they work, how relationship management works and what is the most successful and tried methods in partner retention programs. Several of the chapters are devoted to understanding the sales drivers in distribution channels and how to maximise the earnings and capability in your market of choice.THe book offers advice on how to understand the role of marketing and promotions including the 'push and pull' effect on the distributor to the reseller. There are sections on finance and 'channel metrics' as well as human resources and overall channel management techniques.How can you be successful within a channel structure? Who are the significant players in a channel structure and what skills do you need to understand and drive channel sales? All these questions are answered with informative advice on how to succeed and progress in a distribution market business.This book offers a professional approach in how to create a long term career in the channel business no matter if the distribution is aircraft or widgets!If you want to understand a channel sales cycle, relationship management, marketing and promotions, human resource, stockholding and the financial side of credit and credit management these subjects are all listed in easy to understand jargon and how each interlinks in the distribution chain.If you want to understand channel or you are an educated channel manager this is the book for you as it is written for those seeking a better understanding of channel management and sales expertise or are looking for a role in distribution.
Author |
: Cristina Calvo Porral, John L. Stanton |
Publisher |
: ESIC |
Total Pages |
: 473 |
Release |
: 2018-01-19 |
ISBN-10 |
: 9788417129453 |
ISBN-13 |
: 8417129456 |
Rating |
: 4/5 (53 Downloads) |
Synopsis Principles of marketing by : Cristina Calvo Porral, John L. Stanton
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.