In Practical Strategies for Technical Communication, Mike Markel gives students the essentials they'll need to communicate successfully in today's workplace. The book offers concise and accessible yet thorough coverage of audience and purpose, research, style, and document design, and strategies for designing all of the major document types. For the second edition, Markel has worked with organizations to choose sample documents and annotate them with insights and advice from the employees who developed them. Throughout the text, a new set of engaging graphics provides visual explanations of key concepts.

Comprehensive and truly accessible, Technical Communication guides students through planning, drafting, and designing the documents that will matter in their professional lives. Known for his student-friendly voice and eye for technology trends, Mike Markel addresses the realities of the digital workplace through fresh samples and cases, practical writing advice, and a companion Web site — TechComm Web — that continues to set the standard with content developed and maintained by the author. The text is also available in a convenient, affordable e-book format.

In today’s constantly changing workplace, it’s important to keep up with strategies for successful communication, whether it happens through email, websites, presentations, social media, or cover letters. Practical Strategies for Technical Communication helps get students up to speed with a concise, accessible guide to everything they need to know about audience and purpose, document design, research, style, and more. In the third edition, noted scholar and teacher Stuart A. Selber joins the author team. The new edition features expanded coverage of nontraditional resume formats such as infographics and videos, a new discussion of usability testing, and an array of revised and updated Tech Tips. Practical Strategies for Technical Communication is available with LaunchPad– a customizable course space featuring an ebook and an exciting array of digital resources including a test bank, adaptive quizzing, multimedia Document Analysis Activities, and more. To order or purchase the print book packaged with LaunchPad, use ISBN 978-1-319-22438-7.

This concise and flexible core textbook integrates a design thinking approach, rhetorical strategies, and a global perspective to help students succeed as technical and professional communicators in today’s multimodal, mobile, and global community. Design thinking and good communication practices are rooted in empathy and human values. The integrated approach fosters students' ability to address the complex problems they will face in their careers, where they will collaborate with people who present diverse expertise, cultures, languages, and values. This book introduces the knowledge and skills as well as agile activities that help students communicate on projects within local and global communities. Parts 1 and 2 introduce the strategies for design thinking, audience analysis, communicating ethically, collaborating professionally, and managing projects to define problems and implement solutions. In Parts 3 and 4, students learn to compose content in text and visuals. They learn to structure and deliver content by choosing the right genre and selecting effectively from the communication options available in today's multimodal environment. Designing Technical and Professional Communication serves as a flexible core textbook for technical and professional communication courses. An instructor’s manual containing exercises, sample syllabus, and guidance for teaching in a variety of settings is available online at www.routledge.com/9780367549602.

This text offers complete coverage of routine workplace documents, complex forms of communication, and the latest technological innovations. Emphasizing immediate and ongoing document creation as well as audience and purpose, the book is appropriate for technical communication students and writers of all levels.

A Strategic Guide to Technical Communication incorporates useful and specific strategies for writers, to enable them to create aesthetically appealing and usable technical documentation. These strategies have been developed and tested on a thousand students from a number of different disciplines over twelve years and three institutions. The second edition adds a chapter on business communication, reworks the discussion on technical style, and expands the information on visual communication and ethics into free-standing chapters. The text is accompanied by a passcode-protected website containing materials for instructors (PowerPoint lectures, lesson plans, sample student work, and helpful links).

This book explicates the relationships between design thinking, critical making, and socially responsive technical communication. It leverages the recent technology-powered DIY culture called "the Maker Movement" to identify how citizen innovation can inform cutting-edge social innovation that advocates for equitable change and progress on today’s "wicked" problems. After offering a succinct account of the origin and recent history of design thinking, along with its connections to the design paradigm in writing studies, the book analyzes maker culture and its influences on innovation and education through an ethnographic study of three academic makerspaces. It offers opportunities to cultivate a sense of critical changemaking in technical communication students and practitioners, showcasing examples of socially responsive innovation and expert interviews that urge a disciplinary attention to social justice advocacy and an embrace of the design-thinking principle of radical collaboration. The value of design thinking methodologies for teaching and practicing socially responsible technical communication are demonstrated as the author argues for a future in the field that sees its constituents as leaders in radical innovation to solve wicked social problems. This book is essential reading for instructors, students, and practitioners of technical communication, and can be used as a supplemental text for graduate and undergraduate courses in usability and user-centered design and research.

Drawing on IBM's unsurpassed technical communications experience, readers discover today's best practices for meeting nine quality characteristics: accuracy, clarity, completeness, concreteness, organization, retrievability, style, task orientation, and visual effectiveness. Packed with guidelines, checklists, and before-and-after examples, Developing Quality Technical Information, Third Edition is an indispensable resource for the future of technical communication.

The demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage families, and inspire staff and community members to give their best efforts and support. The Communicating Principal: Practical Strategies for School Leadersprovides real-world stories, best-practice guidelines, and practical communication checklists designed to help school leaders better understand their community and bring them in to co-create a vision for positive transformation. From social media and websites to crisis and internal messaging, this book shares systems and supports that make communicating easier and more effective. Every topic is covered from the lens of a principal—what you need, how it can be done quickly and inexpensively, and how to measure success so that it can be shared and replicated. Not every school or district can afford a communication professional; The Communicating Principal is the next best thing.