The postmodern turn which has energized the field of cultural analysis today is illuminated here in Mark Gottdiener's analysis of material culture (from shopping malls to theme parks to fashion and music) from a semiotic perspective. His "socio-semiotics" brings empirical study to postmodern theory in a way which both challenges the orthodoxies of academic postmodernism and offers a fresh new approach.

While the academic study of religion has increased almost exponentially in the past fifty years, general theories of religion have been in significant decline. In his new book, Carl Raschke offers the first systematic exploration of how the postmodern philosophical theories of Jacques Derrida, Gilles Deleuze, Alain Badiou, and Slavoj Zizek have contributed significantly to the development of a theory of religion as a whole. The bold paradigm he uses to articulate the framework for a revolution in religious theory comes from semiotics--namely, the problem of the sign and the "singularity" or "event horizon" from which a sign is generated.

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

This is a collection of essays focusing on conventions of change in the arts, philosophy, and literature.

This book presents a groundbreaking analysis of the emergence of a pos tmodern paradigm in theory, the arts, science, and politics. From the authors of Postmodern Theory, the much-acclaimed introduction to key p ostmodern thinkers and themes, The Postmodern Turn ranges over diverse intellectual and artistic terrain--from architecture, painting, liter ature, music, and politics, to the physical and biological sciences. C ritically engaging postmodern theory and culture, Steven Best and Doug las Kellner illuminate our momentous transition between a modernist pa st and a future struggling to define itself.

In traditional semantics, the human body tends to be ignored in the process of constructing meaning. Horst Ruthrof argues, by contrast, that the body is an integral part of this hermeneutic activity. Strictly language-based theories, and theories which conflate formal and natural languages, run into problems when they describe how we communicate in cultural settings. Semantics and the Body proposes that language is no more than a symbolic grid which does not signify at all unless it is brought to life by non-linguistic signs. Ruthrof reviews and analyses various 'orthodox' theories of meaning, from the views of Gottlob Frege at the beginning of the twentieth century to those of theorists in the postmodern period, then offers an alternative approach of his own. His theory features 'corporeal semantics,' and holds that meaning has ultimately to do with the body and that the meaning of linguistic expressions is indeterminate without the aid of visual, tactile, olfactory, and other bodily signs. This approach also remedies what Ruthrof sees also as a loss of interpretive will in the postmodern era. Pedagogy in many fields could be enriched by a systemic integration of non-verbal semiosis into the linguistically dominated syllabus. Those involved in discourse analysis, literature, art criticism, film theory, pedagogy, and philosophy will find the implications of Ruthrof's study considerable.

The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.

Semiotics, Media Studies and Communication Studies are three closely interlinked fields. Briefly stated, Semiotics, the science of signs, looks at how humans search for and construct meaning; Communication Studies is concerned with how meaning is conveyed; and Media Studies considers the ways in which messages are transmitted and received. This dictionary is designed to help students and general readers unlock the significance of the terminology and jargon commonly used in these fields. Being interdisciplinary in nature, Semiotics, Media, and Communication Studies are cluttered with notions derived from other disciplines. Hence, this dictionary also encompasses basic concepts from the fields of anthropology, archaeology, psychology, psychoanalysis, linguistics, philosophy, artificial intelligence, computer science, and biology. Collected here are the terms, concepts, personages, schools of thought, and historical movements that appear frequently in the relevant literature. The basis of each entry is a simple definition, which often includes the term's origin. Illustrations are provided where necessary, along with historical sketches of movements or schools of thought. The commentary on personages consists of brief statements about their contribution and relevance. Thus, the dictionary not only defines what a term means, but often goes into its history, applications, and broad implications. Terms are cross-referenced and their etymology is given where possible. This is a compact, practical research manual that will relieve much tension for students in semiotics and related fields. Because of its interdisciplinary approach, it will also provide a range of scholars with a handy reference to disciplines distinct from but related to their own.