SHORTLISTED: Business Book Awards 2021 - HR & Management Category The potential benefits of personalization on a workforce are huge. We curate music and online streaming content to suit our own tastes and we place more value on lottery numbers we have chosen ourselves, rather than a random selection from a lucky dip. When job roles are also personalized, employees are more interested, engaged and motivated at work. The responsibility for enabling this personalization lies with HR and people professionals and a key approach to doing this is via job crafting. Personalization at Work is a practical guide explaining what job crafting is, why it's important, what the benefits are and more broadly how a personalized approach can be brought to all aspects of HR including recruitment, learning and development, performance management, diversity and inclusion and reward. Full of practical advice and case studies from companies who have already seen the benefits of a personalized approach including Virgin Money, Widerøe airlines, Logitech, Google and Connect Health, Personalization at Work is essential reading for all HR professionals wanting to improve staff engagement, retention, productivity and the overall people experience. With expert guidance on how to encourage job crafting and a personalized approach to work for employees through everything from job titles, role descriptions and benefits packages through to working patterns, flexibility and work environment, this is a book that HR and people professionals can't afford to be without.

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.

Explains how dictatorships rise, survive, and fall, along with why some but not all dictators wield vast powers.

There's only one rule in Larry's book: don't push the button. (Seriously, don't even think about it!) Even if it does look kind of nice, you must never push the button. Who knows what would happen? Okay, quick. No one is looking... push the button. Uh, oh.

Love surrounds you, beauty, too. Notice how God blesses you! Clap your hands, shout and sing: Thank you, Lord, for everything. A comfortable and relaxing rhyme tells the story of God’s great blessings in this sweet book. P.J. Lyons’ engaging text and Tim Warnes’ playful illustrations remind readers how much they have to be thankful for.

Society is more diverse than ever. People are more informed than ever. As employees and as consumers, people are aware of and proud of their individuality. They want to influence the workplace and the marketplace in their own way. Welcome to the age of personalization.Most leaders were trained in the age of standardization - an age when the business defined the individual, when bosses told people what to do inside the box they were given, when progress toward the company mission is what mattered and was measured, when it seemed necessary to protect functions and work within silos. Those methods don't work in the age of personalization, an age in which the individual defines the business. To thrive today, leaders must know how to elevate and activate individual capacities. Leaders must know how to measure and amplify individual impact. Leaders must value and seek interdependence across the enterprise. These are new skills for a new age. Corporate and leadership strategies were not designed to handle mass variance in people. The old way is not just ineffective, it is toxic to organizational culture. Leaders know it's time to evolve. They just don't know what they should be evolving to. We still need standardization, but the age of personalization is forcing us to rethink what those standards are so we can better lead our employees and serve our customers. Without this mindset, we can't reclaim sustainable, organic growth.This book shows leaders and organizations how to let go of the elements of standardization that hold back growth and evolve the rest to define new metrics for the standardization of "me." This evolution is essential as personalization forces us to reinvent the ways we think, work and lead.

A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.

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For over 25 years, marketers have longed to connect with their customers and prospects as individuals. As the volume of customer communications across touch points grows exponentially and consumers' attention spans shrink by the day, delivering maximally relevant, individualized experiences has become an imperative. And while the one-to-one dream had been unattainable for years, machine learning and real-time processing have made it possible today. In this book--now in its second edition--discover what one-to-one personalization is all about, how it's evolved and what the future entails. Learn how it's driven by machine learning, delivered across channels and powered by in-depth customer data brought together in a customer data platform (CDP). Get inspired by the potential for your business and gain insights on how to develop your own personalization strategy and program. Discover how to turn the one-to-one dream into a reality.