It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts. Gloria Moss brings together contributions from leading experts in academia and industry, including Professor Judi Harris, Dr Ceri Sims, Professor Paul Springer, Holly Buchanan and the late Bill Wylie. This book reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed. Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, or marketing or general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design.

Preference falsification, according to the economist Timur Kuran, is the act of misrepresenting one's wants under perceived social pressures. It happens frequently in everyday life, such as when we tell the host of a dinner party that we are enjoying the food when we actually find it bland. In Private Truths, Public Lies Kuran argues convincingly that the phenomenon not only is ubiquitous but has huge social and political consequences. Drawing on diverse intellectual traditions, including those rooted in economics, psychology, sociology, and political science, Kuran provides a unified theory of how preference falsification shapes collective decisions, orients structural change, sustains social stability, distorts human knowledge, and conceals political possibilities. A common effect of preference falsification is the preservation of widely disliked structures. Another is the conferment of an aura of stability on structures vulnerable to sudden collapse. When the support of a policy, tradition, or regime is largely contrived, a minor event may activate a bandwagon that generates massive yet unanticipated change. In distorting public opinion, preference falsification also corrupts public discourse and, hence, human knowledge. So structures held in place by preference falsification may, if the condition lasts long enough, achieve increasingly genuine acceptance. The book demonstrates how human knowledge and social structures co-evolve in complex and imperfectly predictable ways, without any guarantee of social efficiency. Private Truths, Public Lies uses its theoretical argument to illuminate an array of puzzling social phenomena. They include the unexpected fall of communism, the paucity, until recently, of open opposition to affirmative action in the United States, and the durability of the beliefs that have sustained India's caste system.

Current political, social, scientific, education, and literary news written about by many famous authors and reform movements.

The economic model of behaviour is fundamental not only in economic theory, but also in modern approaches of other social sciences, above all in political science and law. This book provides a comprehensive treatise of the general model, its philosophical and methodological foundations and its applications in different fields. In addition to the basic model, extensions to its assumptions are examined to account for complex applications like low-cost situations with moral behaviour.

′This book provides an essential resource for educators of clinical skills who want to utilise simulation based education to provide optimal learning opportunities for their students.′ Andrew Bland, University of Huddersfield ′In this book, a team of experienced authors have put together a much needed text that takes an evidence-based, practical approach to skills development.′ Lauren Mawson, University of Cumbria ′A really exciting new text.′ Sarah Burden, Leeds Metropolitan University Practice educators and mentors are now expected to have the skills and techniques needed to implement a ′learning skills through simulation′ programme into established curricula, yet using simulation to teach - while of huge importance - requires careful and time-consuming planning. This valuable resource takes away some of that burden by providing clear, ready-made activities and guidance from leading practitioners in a range of fields, which healthcare and practice educators and mentors can use to enhance their teaching of all the essential and commonly-taught clinical and management skills and knowledge. Dedicated chapters, which all follow a defined step-by-step format, provide simulation scenarios, alongside facilitator guidance, which will help develop confidence in the teaching of key skills such as: - Drug administration - Conflict management - Infection control - Breaking bad news - Catheter and bowel care These scenarios and accompanying guidance can be used as a framework for teaching, promoting a greater understanding of the skill being taught, and providing a risk-free opportunity for the student to practice their clinical and managerial skills and judgement.

THE GOOD SOCIETY examines how many of our institutions- from the family to the government itself- fell from grace, and offers concrete proposals for revitalizing them.

Is it possible to identify the 'essence' of Ottoman kingship? And if so, what were the core motivating principles that governed the dynasty over its 600 year lifespan and how continuous and consistent were they? Following the death of the dynasty's eponymous founder Osman in 1324, 35 successors held the throne. Despite the wide range of character traits, dispositions and personal preferences, they led the expansion, stagnation and eventual collapse of the empire. Rhoades Murphey offers an alternative way of understanding the soul of the empire as reflected in its key ruling institution: the sultanate. For much of the period of centralized Ottoman rule between ca. 1450 and 1850 each of the dynasty's successive rulers developed and used the state bureaucratic apparatus to achieve their ruling priorities, based around the palace and court culture and rituals of sovereignty as well as the sultan's role as the head of the central state administrative apparatus. Sovereignty was attached to the person of the sultan who moved (with his court) both often and for prolonged stays away from his principal residence. In the period between 1360 and 1453 there were dual capitals at Bursa and Edirne (Adrianople) and even after 1453 several Ottoman sultans showed a preference for Edirne over Istanbul. Even Sultan Suleyman the Magnificent - held by the Ottomans, western contemporaries and modern analysts alike to be the pinnacle and paragon of Ottoman kingship - spent far more time away from his residence at the Topkapi Palace than in it. This book explores the growing complexity of the empire as it absorbed cultural influences and imperial legacies from a wide diversity of sources each in turn engendering a further interpretation of existing notions of kingship and definitions of the role and function of the ruler.

A forceful and landmark defence of individual rights, Taking Rights Seriously is one of the most important political philosophical works of the last 50 years.

Preface Living a Lie The Significance of Preference Falsification Private and Public Preferences Private Opinion, Public Opinion The Dynamics of Public Opinion Institutional Sources of Preference Falsification Inhibiting Change Collective Conservatism The Obstinacy of Communism The Ominous Perseverance of the Caste System The Unwanted Spread of Affirmative Action Distorting Knowledge Public Discourse and Private Knowledge The Unthinkable and the Unthought The Caste Ethic of Submission The Blind Spots of Communism The Unfading Specter of White Racism Generating Surprise Unforeseen Political Revolutions The Fall of Communism and Other Sudden Overturns The Hidden Complexities of Social Evolution From Slavery to Affirmative Action Preference Falsification and Social Analysis Notes Index.