"This first full-length study of the works of best-selling Victorian novelist Ouida (pen name for Marie Louise Rame) examines the evolution of social, political, and gender issues in Ouida's fiction from her "high society" romances of the 1860s to her satirical exposes of contemporary society in the 1880s and 1890s." "This study places Ouida in the context of nineteenth-century debates over gender by exploring the contradictions between the vehement critiques of marriage in her fiction and the equally vehement anti-feminist sentiments of her journalism. Examining Ouida's revision of gender stereotypes such as the domestic angel, the adventuress, and the dandy, Schroeder and Holt establish Ouida as a significant predecessor of the 1890s New Woman."--BOOK JACKET.

The base of the pyramid (BOP)--the largest socio-economic group, but which also has the lowest income--is the subject of increasing attention in business practices worldwide, the current shift of which is toward creating a more sustainable market. That trend is thoroughly detailed in this helpful guide to understanding and succeeding in BOP business. Utilizing case studies from South Africa, the book demonstrates that in South Africa, around 60 percent of the population is not served or underserved by current business, with similar comparisons existing globally. The book offers strategies for tapping the significant new market both effectively and ethically, and showcases pioneering BOP businesses as well as the failures--giving special focus to what makes an approach sustainable. Also included are interviews with more than 40 top players, and the case studies include Nestlé, Danone, Walmart, Blue Label Technologies, and Capitec.

Reprint of the original, first published in 1873.