"Ordinary Economies in Japan directs our attention to a subordinate yet powerful theme in modern Japanese economic thought that appeared unobtrusively in the mid-Tokugawa period and found expression in the formation of voluntary, non-hierarchical associations of commoners who purposively organized their self-help activities apart from state authority. Tetsuo Najita's compelling analysis of kô is groundbreaking and explains a great deal about Japanese modernization that economic historians have overlooked or undervalued."—Stephen Vlastos, University of Iowa

By the late twentieth century, Japan had gained worldwide attention as an economic powerhouse. Having miraculously risen from the ashes of World War II, it was seen by many as a country to be admired if not emulated. But by the early 1990s, that bubble burst in spectacular fashion. The Japanese economic miracle was over. In this book, John Lie argues that in many ways the Japan of today has the potential to be even more significant than it was four decades ago. As countries face the prospect of a world with decreasing economic growth and increasing environmental dangers, Japan offers a unique glimpse into what a viable future might look like—one in which people acknowledge the limits of the economy and environment while championing meaningful and sustainable ways of working and living. Beneath and beyond the rhetoric of growth, some Japanese are leading sustainable lives and creating a sustainable society. Though he does not prescribe a one-size-fits-all cure for the world, Lie makes the compelling case that contemporary Japanese society offers a possibility for how other nations might begin to valorize everyday life and cultivate ordinary virtues.

In an era of irregular labor, nagging recession, nuclear contamination, and a shrinking population, Japan is facing precarious times. How the Japanese experience insecurity in their daily and social lives is the subject of Precarious Japan. Tacking between the structural conditions of socioeconomic life and the ways people are making do, or not, Anne Allison chronicles the loss of home affecting many Japanese, not only in the literal sense but also in the figurative sense of not belonging. Until the collapse of Japan's economic bubble in 1991, lifelong employment and a secure income were within reach of most Japanese men, enabling them to maintain their families in a comfortable middle-class lifestyle. Now, as fewer and fewer people are able to find full-time work, hope turns to hopelessness and security gives way to a pervasive unease. Yet some Japanese are getting by, partly by reconceiving notions of home, family, and togetherness.

Japan was the only non-Western nation to industrialize before 1900 and its leap into the modern era has stimulated vigorous debates among historians and social scientists. In an innovative discussion that posits the importance of physical well-being as a key indicator of living standards, Susan B. Hanley considers daily life in the three centuries leading up to the modern era in Japan. She concludes that people lived much better than has been previously understood—at levels equal or superior to their Western contemporaries. She goes on to illustrate how this high level of physical well-being had important consequences for Japan's ability to industrialize rapidly and for the comparatively smooth transition to a modern, industrial society. While others have used income levels to conclude that the Japanese household was relatively poor in those centuries, Hanley examines the material culture—food, sanitation, housing, and transportation. How did ordinary people conserve the limited resources available in this small island country? What foods made up the daily diet and how were they prepared? How were human wastes disposed of? How long did people live? Hanley answers all these questions and more in an accessible style and with frequent comparisons with Western lifestyles. Her methods allow for cross-cultural comparisons between Japan and the West as well as Japan and the rest of Asia. They will be useful to anyone interested in the effects of modernization on daily life.

This book demonstrates that during Japan’s early modern Edo period (1603–1868) an ethical code existed among the merchant class comparable to that of the well-known Bushido. There is compelling evidence that contemporary merchants, who were widely and openly despised as immoral by the samurai, in fact acted in highly ethical ways in accordance with a well-articulated moral code. Japanese society was strictly stratified into four distinct and formally recognized classes: warrior, farmer, craftsman and merchant. From the warriors’ perspective, the merchants, at the base of the social order, had no virtue, and existed only to skim profits as middlemen between producers and consumers. But were these accusations correct? Were the merchants really unethical beings who engaged in unfair business practices? There is ample evidence that negates the ubiquitous slanders of the warrior class and suggests that merchants – no less than the warriors – possessed and acted in accordance with a well-developed ethical code, a spirit that may be called shonindo or “The Way of the Merchant.” This book examines whether a comparison of shonindo, depicting the ethical point of view of the merchant class, and Bushido, embodying that of the warrior class, reveals that shonindo may have in fact surpassed Bushido in some aspects. Comparing contemporarily published historical documents concerning both shonindo and Bushido, as well as Inazo Nitobe’s classic work Bushido: The Soul of Japan, published in 1900, the author examines how Bushido surpassed shonindo in that warriors were willing to die for their strict ethical code. Shonindo, however, may have surpassed Bushido in that merchants were liberal, willing to expand and extend application of their ethical beliefs into all aspects of everyday life for the overall benefit of society. This ethical code is compared with that of the conservative Bushido, which demonstrably proved not up to the task for the modernization and improved well-being of Japan. Ichiro Horide is professor emeritus of Reitaku University. Edward Yagi (Reitaku University) and Stanley J. Ziobro II (Trident Technical College) collaborated in the translation of the original Japanese manuscript into English.

Grassroots Fascism profiles the Asia Pacific War (1937–1945)—the most important though least understood experience of Japan's modern history—through the lens of ordinary Japanese life. Moving deftly from the struggles of the home front to the occupied territories to the ravages of the front line, the book offers rare insights into popular experiences from the war's troubled beginnings through Japan's disastrous defeat in 1945 and the new beginning it heralded. Yoshimi Yoshiaki mobilizes diaries, letters, memoirs, and government documents to portray the ambivalent position of ordinary Japanese as both wartime victims and active participants. He also provides penetrating accounts of the war experiences of Japan's minorities and imperial subjects, including Koreans and Taiwanese. His book challenges the idea that the Japanese people operated as a mere conduit for the military during the war, passively accepting an imperial ideology imposed upon them by the political elite. Viewed from the bottom up, wartime Japan unfolds as a complex modern mass society, with a corresponding variety of popular roles and agendas. In chronicling the diversity of wartime Japanese social experience, Yoshimi's account elevates our understanding of "Japanese Fascism." In its relation of World War II to the evolution—and destruction—of empire, it makes a fresh contribution to the global history of the war. Ethan Mark's translation supplements the Japanese original with explanatory notes and an in-depth introduction that situates the work within Japanese studies and global history.

The decades after World War II were a golden age across much of the world. It was a time of economic miracles, an era when steady jobs were easy to find and families could see their living standards improving year after year. And then, around 1973, the good times vanished. The world economy slumped badly, then settled into the slow, erratic growth that had been the norm before the war. The result was an era of anxiety, uncertainty, and political extremism that we are still grappling with today. In An Extraordinary Time, acclaimed economic historian Marc Levinson describes how the end of the postwar boom reverberated throughout the global economy, bringing energy shortages, financial crises, soaring unemployment, and a gnawing sense of insecurity. Politicians, suddenly unable to deliver the prosperity of years past, railed haplessly against currency speculators, oil sheikhs, and other forces they could not control. From Sweden to Southern California, citizens grew suspicious of their newly ineffective governments and rebelled against the high taxes needed to support social welfare programs enacted when coffers were flush. Almost everywhere, the pendulum swung to the right, bringing politicians like Margaret Thatcher and Ronald Reagan to power. But their promise that deregulation, privatization, lower tax rates, and smaller government would restore economic security and robust growth proved unfounded. Although the guiding hand of the state could no longer deliver the steady economic performance the public had come to expect, free-market policies were equally unable to do so. The golden age would not come back again. A sweeping reappraisal of the last sixty years of world history, An Extraordinary Time forces us to come to terms with how little control we actually have over the economy.

Suzuki Bokushi (1770-1842) was an elite villager in Echigo, a snowy province of Japan. Crossing Boundaries in Tokugawa Society presents a vivid picture of the life and world of this rural commoner, focusing on his interaction with the changing social and cultural environment of the late Tokugawa period (1603-1868). Bokushi's life and texts challenge notions of the rigidity of social boundaries between the urban and the rural, between social statuses, and between cultural and intellectual communities. However, his activities were still restrained by the external environment because of geographical remoteness, infrastractural limitations, political restrictions, cultural norms and the complexities of human relationships. His life exemplifies both the potentiality and the restraint of his historical moment for a well-placed member of the rural elite.

For more than a decade, Japan's dismal economy - which has bounced from deflationary collapse to fitful recovery and back to collapse - has been the biggest obstacle to economic growth. Why has the world's second largest economy been unable to save itself? Why has a country, whose financial might in the 1980s was the most feared force on the globe, become the sick man of the world economy? Saving the Sun answers these questions and more in the riveting and remarkable story of Long Term Credit Bank, one of the world's most respected financial institutions, and its attempts to transform itself into a Western-style bank and reconcile the cultural gulf that still exists between Japan and the international banking community.'Smart and engaging-it's a riveting tale with important insights into Japan's culture and its sclerotic system.' BusinessWeek'Saving the Sun is not simply about the fate of one Japanese bank. It is about the clash of two visions of finance-and how hard it is to reconcile them.' The Wall Street Journal Europe

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic companies whose names became associated with quality and style. At the same time, Western ideas of modernity merged with earlier artisanal ideals to create Japanese connotations of luxury for readily accessible products. Businesses manufactured items at all price points to increase consumer attainability, while starkly curtailing production for limited editions to augment desirability. Between the late nineteenth and twenty-first centuries, control over family disposable income transformed Japanese middle-class women into an important market. Growth of purchasing power among women corresponded with Japanese goods diffusing throughout the empire, and globally after the Asia-Pacific war (1931–1945). This book offers case studies that examine affordable luxury consumer items often advertised to women, including drinks, beauty products, fashion, and timepieces. Japanese companies have capitalized on affordable luxury since a flourishing domestic mercantile economy began in the Tokugawa period (1603–1868), showcasing brand-name shops, renowned artisans, and mass-produced woodblock prints by famous artists. In the late nineteenth century, personalized service expanded within department stores like Mitsukoshi, Shiseidō cosmetic counters, and designer boutiques. Shiseidō now globally markets invented traditions of omotenashi, Japanese ”values” of hospitality expressed in purchasing and consuming its products. In postwar times, when a thriving democracy and middle-class were tied to greater disposable income and consumerism, companies rebuilt a growing consumer base among cautious shoppers: democratizing luxury at reasonable prices and maintaining business patterns of accessibility, high quality, and exemplary service. Nationalism amid economic success soon blended with myths of unique Japanese identity in a mass consumer society, suffused by commodity fetishism with widely available brand names. As the first comprehensive history of iconic Japanese name brands and their unique connotations of luxury and accessibility in modern Japan and elsewhere, Democratizing Luxury explores company histories and reveals strategies that lead customers to consume these alluring commodities.