Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

What happens when we die? In this beautifully illustrated Native American tale, a wise grandmother explains their people's understanding of death to her granddaughter as they work together on the land, for which they show an exemplary respect and love. In this Native American tale, a wise grandmother explains the meaning of death, or the Great Change, to her questioning granddaughter. While going through their daily tasks in the Native way, taking from Mother Earth only what is needed and returning what is not used so as to replenish her, nine-year-old Wanba asks, “Why do fish have to die? Why does anything have to die? Why did Grandpa have to die?” Grandmother explains that just as a caterpillar “dies” only to become a beautiful butterfly, there is no “death” in the Circle of Life—only the Great Change. This is a story of passing on tradition, culture, and wisdom to the next generation. It is a moving tale for everyone—child and adult—who wonders about what lies beyond this life.

Your Life A motivational and inspirational revolution that will show you how to release the power within you.

Over the course of American political history, political elites and organizations have often updated their political communications strategies in order to achieve longstanding political communication goals in more efficient or effective ways. But why do successful innovations occur when they do, and what motivates political actors to make choices about how to innovate their communication tactics? Covering over 300 years of political communication innovations, Ben Epstein shows how this process of change happens and why. To do this, Epstein, following an interdisciplinary approach, proposes a new model called "the political communication cycle" that accounts for the technological, behavioral, and political factors that lead to revolutionary political communication changes over time. These changes (at least the successful ones) have been far from gradual, as long periods of relatively stable political communication activities have been disrupted by brief periods of dramatic and permanent transformation. These transformations are driven by political actors and organizations, and tend to follow predictable patterns. Epstein moves beyond the technological determinism that characterizes communication history scholarship and the medium-specific focus of much political communication work. The book identifies the political communication revolutions that have, in the United States, led to four, relatively stable political communication orders over history: the elite, mass, broadcast, and (the current) information orders. It identifies and tests three phases of each revolutionary cycle, ultimately sketching possible paths for the future. The Only Constant is Change offers readers and scholars a model and vocabulary to compare political communication changes across time and between different types of political organizations. This provides greater understanding of where we are currently in the recurring political communication cycle, and where we might be headed.

Can a good company become a great one and, if so, how?After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to

Tobias has gotten used to his new life. He's a red-tailed hawk with the mind of a kid. It was difficult when he first became trapped in his morph, but he's started to come to terms with things. After all, how many kids actually get the chance to fly?But now Tobias is about to make a very difficult choice: a choice that the other Animorphs know nothing about. And it could mean the difference between living the rest of his life as a hawk...and being human.

Achieve your goals and crush procrastination with these practical personal development strategies based on the hit podcast Tiny Leaps, Big Changes by Gregg Clunis. In today's world, we are constantly overloaded with positive messages, such as "follow your passion," or "dream big," that are supposed to spark change and accomplishments in our lives. But why doesn't anyone ever give practical advice on how exactly to achieve those lofty goals? Tiny Leaps, Big Changes explores the reality behind personal development -- that all big changes come from the small decisions we make every day. Using scientific and psychological research, Gregg Clunis shows you what hidden factors drive our behavior and gives you the tools to form helpful, daily habits to accomplish your goals. After reading Tiny Leaps, Big Changes, you'll know how to crush procrastination, double your productivity, and lessen the gap between what you want for your life and how you get it.

The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

To achieve sustained competitive advantage, you must create and deliver something that’s valuable, rare, and hard to imitate–and you can’t do that with a run-of-the-mill workforce. Your workforce needs to be strikingly different, obsessively focused on delivering on your unique value proposition. Compared with everyone else’s workforce, your people need to be downright strange! This book is about everything it takes to build a workforce that’s strange and extraordinary enough to execute your most powerful strategies and your unique value proposition. It’s about understanding exactly how your workforce needs to be different...creating an end-to-end Strange Workforce Value Chain...implementing workforce systems that support your unique goals...establishing detailed metrics based on what makes you unique...using those metrics to drive clarity throughout your entire organization, and steer it toward success. If you’re tasked with executing strategy through people, and “balanced scorecards” and “strategy maps” just haven’t been enough, take your next and greatest leap forward: make the Change to Strange. · Why “normal” workforces just won’t cut it anymore Everyone says their people make the difference. Most everyone’s wrong. · Create your strange workforce in four steps Imagine, pinpoint your gaps, prioritize, and act. · What your customers must notice for you to win Link your real performance drivers to specific workforce deliverables. · Rearchitect your workforce to break from the pack Organize to get strategic results from the right people. · Leverage the magic of measurement Implement metrics that work–and keep them working.