One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Compiled here are many important documents about the Apollo 16 mission including the complete debriefing in the crew's own words.

"A celebration of the 50th anniversary of NASA's Apollo missions to the moon, this narrative uses 50 key artifacts from the Smithsonian archives to tell the story of the groundbreaking space exploration program. Bold photographs, fascinating graphics, and engaging stories commemorate the 20th century's most important space endeavor: NASA's Apollo program to reach the moon. From the lunar rover and an emergency oxygen mask to space food and moon rocks, it's a carefully curated array of objects--complete with intriguing back stories and profiles of key participants. This book showcases the historic space exploration program that landed humans on the moon, advanced the world's capabilities for space travel, and revolutionized our sense of humanity's place in the universe. Each historic accomplishment is symbolized by a different object, from a Russian stamp honoring Yuri Gagarin and plastic astronaut action figures to the Apollo 11 command module, piloted by Michael Collins as Armstrong and Aldrin made the first moonwalk, together with the monumental art inspired by these moon missions. Throughout, Apollo to the Moon also tells the story of people who made the journey possible: the heroic astronauts as well as their supporters, including President John F. Kennedy, newsman Walter Cronkite, and NASA scientists such as Margaret Hamilton."--Publisher's website.

Here men from the planet earth. First set foot upon the moon - July 1969 A.D. We Came in peace for all mankind. From the plaque on the Eagle, Apollo 11, which landed on the moon on July 20, 1969.

The Apollo 17 flight and lunar landing, the sixth and final lunar landing and third extended science capability mission in the Apollo Program, are discussed with emphasis on the scientific endeavors conducted on the lunar surface. The scientific investigation of the mission is presented in three interrelated types of activities: the lunar surface sampling and observation, the lunar surface experiments, and the inflight experiments. Collection, documentation, and description of the lunar samples are discussed with a preliminary evaluation and analysis. The lunar surface experiments are described, including the results and their relationship to the scientific objectives of each experiment. The geochemical, photographic, geophysical, topographic, and medical data resulting from experiments conducted in flight are presented.

The untold story of the historic voyage to the moon that closed out one of our darkest years with a nearly unimaginable triumph In August 1968, NASA made a bold decision: in just sixteen weeks, the United States would launch humankind’s first flight to the moon. Only the year before, three astronauts had burned to death in their spacecraft, and since then the Apollo program had suffered one setback after another. Meanwhile, the Russians were winning the space race, the Cold War was getting hotter by the month, and President Kennedy’s promise to put a man on the moon by the end of the decade seemed sure to be broken. But when Frank Borman, Jim Lovell and Bill Anders were summoned to a secret meeting and told of the dangerous mission, they instantly signed on. Written with all the color and verve of the best narrative non-fiction, Apollo 8 takes us from Mission Control to the astronaut’s homes, from the test labs to the launch pad. The race to prepare an untested rocket for an unprecedented journey paves the way for the hair-raising trip to the moon. Then, on Christmas Eve, a nation that has suffered a horrendous year of assassinations and war is heartened by an inspiring message from the trio of astronauts in lunar orbit. And when the mission is over—after the first view of the far side of the moon, the first earth-rise, and the first re-entry through the earth’s atmosphere following a flight to deep space—the impossible dream of walking on the moon suddenly seems within reach. The full story of Apollo 8 has never been told, and only Jeffrey Kluger—Jim Lovell’s co-author on their bestselling book about Apollo 13—can do it justice. Here is the tale of a mission that was both a calculated risk and a wild crapshoot, a stirring account of how three American heroes forever changed our view of the home planet.

The only work to date to collect data gathered during the American and Soviet missions in an accessible and complete reference of current scientific and technical information about the Moon.

The Apollo 17 mission is discussed and illustrated. Lunar surface and orbital experiments are briefly described, and results are outlined.

The basis of the 2014 award-winning feature-length documentary! A revealing and dramatic look at the inside of the American Space Program from one of its pioneers. Eugene Cernan was a unique American who came of age as an astronaut during the most exciting and dangerous decade of spaceflight. His career spanned the entire Gemini and Apollo programs, from being the first person to spacewalk all the way around our world to the moment when he left man's last footprint on the Moon as commander of Apollo 17. Between those two historic events lay more adventures than an ordinary person could imagine as Cernan repeatedly put his life, his family and everything he held dear on the altar of an obsessive desire. Written with New York Times bestselling author Don Davis, The Last Man on the Moon is the astronaut story never before told - about the fear, love and sacrifice demanded of the few men who dared to reach beyond the heavens for the biggest prize of all - the Moon.

Published to coincide with the 50th anniversary of the first Moon landing by Apollo 11. The story of Apollo has been told many times, but most accounts stop at the first landing. This book picks up where others have left off, and describes the five post-Apollo 11 Moon landings, defined as technical developments built upon engineering excellence. It was only through the robust design adopted when aerospace contractors first designed and built the Apollo spacecraft and the Lunar Module that successive evolutions were possible, taking lunar-landing operations far beyond what had first been envisaged. This book is not intended to tell the full story of each mission, but rather to describe the technical development of spacecraft and equipment necessary to grow the capability from a single EVA (‘moonwalk’) of less than three hours, to advanced missions where astronauts spent three full working days exploring their landing sites. With the aid of a Lunar Roving Vehicle, they collected a wide variety of rocks and soil and left a range of instruments at the surface powered by a thermonuclear generator. As interest grows in humans returning to the Moon, 50 years on from those pioneering days of lunar exploration, we look again at what was accomplished at the dawn of the Space Age, spurred on by a political goal and developed as a tool for science. The story of the Apollo Moon missions is an expression of those achievements.