A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.

A leading historian of evangelicalism offers a concise history of evangelicals and how they became who they are today Evangelicalism is arguably America’s most controversial religious movement. Nonevangelical people who follow the news may have a variety of impressions about what “evangelical” means. But one certain association they make with evangelicals is white Republicans. Many may recall that 81 percent of self†‘described white evangelicals voted for Donald Trump, and they may well wonder at the seeming hypocrisy of doing so. In this illuminating book, Thomas Kidd draws on his expertise in American religious history to retrace the arc of this spiritual movement, illustrating just how historically peculiar that political and ethnic definition (white Republican) of evangelicals is. He examines distortions in the public understanding of evangelicals, and shows how a group of “Republican insider evangelicals” aided the politicization of the movement. This book will be a must†‘read for those trying to better understand the shifting religious and political landscape of America today.

The American political scene today is poisonously divided, and the vast majority of white evangelicals play a strikingly unified, powerful role in the disunion. In this clear-eyed, hard-hitting chronicle of American religion and politics, Anthea Butler argues that racism is at the core of conservative evangelical activism and power. Propelled by the benefits of whiteness, white evangelicals used scripture to defend slavery and nurture the Confederacy during the Civil War era. During Reconstruction, they used it to deny the vote to newly emancipated blacks. In the twentieth century, they sided with segregationists in avidly opposing movements for racial equality and civil rights. White evangelicals today, cloaked in a vision of Christian patriarchy and nationhood, form a staunch voting bloc in support of white leadership. Evangelicalism's racial history festers, splits America, and needs a reckoning now. In a new preface to the second edition, Butler takes stock of how the trends she identified have expanded as Donald Trump mounts a third campaign for the presidency, evangelicals celebrate and respond to the overturning of Roe v. Wade, and ferocious backlash against racial equity has injected new venom into evangelicalism's role in American politics.

This series offers a comparative perspective on a critical issue - the often combustible interaction of resurgent religion and the developing world's unstable politics. This volume considers the case of Latin America, where evengelical Protestantism is increasingly challenging the historical Catholic hegemony.

Surveys the role American evangelicalism has had in shaping global evangelical history.

Today's church finds itself in a new world, one in which climate change and ecological degradation are front-page news. In the eyes of many, the evangelical community has been slow to take up a call to creation care. How do Christians address this issue in a faithful way? This evangelically centered but ecumenically informed introduction to ecological theology (ecotheology) explores the global dimensions of creation care, calling Christians to meet contemporary ecological challenges with courage and hope. The book provides a biblical, theological, ecological, and historical rationale for earthcare as well as specific practices to engage both individuals and churches. Drawing from a variety of Christian traditions, the book promotes a spirit of hospitality, civility, honesty, and partnership. It includes a foreword by Bill McKibben and an afterword by Matthew Sleeth.

The first major study to draw upon unknown or neglected sources, as well as original interviews with figures like Billy Graham, Awakening the Evangelical Mind uniquely tells the engaging story of how evangelicalism developed as an intellectual movement in the middle of the 20th century. Beginning with the life of Harold Ockenga, Strachan shows how Ockenga brought together a small community of Christian scholars at Harvard University in the 1940s who agitated for a reloaded Christian intellect. With fresh insights based on original letters and correspondence, Strachan highlights key developments in the movement by examining the early years and humble beginnings of such future evangelical luminaries as George Eldon Ladd, Edward John Carnell, John Gerstner, Gleason Archer, Carl Henry, and Kenneth Kantzer.

Winner of the Christianity Today Book of the Year Award (1995) “The scandal of the evangelical mind is that there is not much of an evangelical mind.” So begins this award-winning intellectual history and critique of the evangelical movement by one of evangelicalism’s most respected historians. Unsparing in his indictment, Mark Noll asks why the largest single group of religious Americans—who enjoy increasing wealth, status, and political influence—have contributed so little to rigorous intellectual scholarship. While nourishing believers in the simple truths of the gospel, why have so many evangelicals failed to sustain a serious intellectual life and abandoned the universities, the arts, and other realms of “high” culture? Over twenty-five years since its original publication, The Scandal of the Evangelical Mind has turned out to be prescient and perennially relevant. In a new preface, Noll lays out his ongoing personal frustrations with this situation, and in a new afterword he assesses the state of the scandal—showing how white evangelicals’ embrace of Trumpism, their deepening distrust of science, and their frequent forays into conspiratorial thinking have coexisted with surprisingly robust scholarship from many with strong evangelical connections.

This inaugural book in a series that charts the course of English-speaking evangelicalism over the last 300 years offers a multinational narrative of the origin, development and rapid diffusion of evangelical movements in their first two generations. Written by Mark A. Noll and now in paper.