Get the updated industry standard for a new age of construction! For more than fifty years, Olin’s Construction has been the cornerstone reference in the field for architecture and construction professionals and students. This new edition is an invaluable resource that will provide in-depth coverage for decades to come. You’ll find the most up-to-date principles, materials, methods, codes, and standards used in the design and construction of contemporary concrete, steel, masonry, and wood buildings for residential, commercial, and institutional use. Organized by the principles of the MasterFormat® 2010 Update, this edition: Covers sitework; concrete, steel, masonry, wood, and plastic materials; sound control; mechanical and electrical systems; doors and windows; finishes; industry standards; codes; barrier-free design; and much more Offers extensive coverage of the metric system of measurement Includes more than 1,800 illustrations, 175 new to this edition and more than 200 others, revised to bring them up to date Provides vital descriptive information on how to design buildings, detail components, specify materials and products, and avoid common pitfalls Contains new information on sustainability, expanded coverage of the principles of construction management and the place of construction managers in the construction process, and construction of long span structures in concrete, steel, and wood The most comprehensive text on the subject, Olin’s Construction covers not only the materials and methods of building construction, but also building systems and equipment, utilities, properties of materials, and current design and contracting requirements. Whether you’re a builder, designer, contractor, or manager, join the readers who have relied on the principles of Olin’s Construction for more than two generations to master construction operations.

Communication within project-based environments presents special challenges. This is especially true within the construction industry, where interaction tends to be characterised by unfamiliar groups of people coming together for short periods before disbanding to work on other endeavours. This book examines communication at a number of levels ranging from interpersonal interactions between project participants to corporate communication between organizations. Several non-typical perspectives on the process of communication are introduced to encourage the reader to think about communication in a more innovative manner. The combination of differing perspectives illustrates the diversity of communication problems facing those working within project-based environments. Practical guidance is provided on possible solutions to communication problems, and a number of examples and case studies are presented.

Explores how human beings use animals and images of animals to define themselves--and how those depictions interfere with our abilities to understand the true nature of animals.

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Principles, Materials, and Methods Harold B. Olin, AIA John L. Schmidt, AIA Walter H. Lewis, AIA revised by H. Leslie Simmons, AIA Through three decades, Harold B. Olin, John L. Schmidt, and Walter H. Lewis’s acclaimed Construction has been the definitive textbook in the field of modern construction technology. Now, with this Sixth Edition, renowned construction consultant H. Leslie Simmons has thoroughly updated this classic work and enhanced it to reflect key developments in the industry. Like its predecessors, this edition provides a uniquely detailed yet easy-to-follow coverage of small residential construction—from wood, masonry, and finishes to HVAC, plumbing, electrical, and other systems. But it also offers a number of important new features, among them: The editorial input of today’s leading manufacturers, trade and professional associations, standard-setting bodies, government agencies, and industry publications. All-new guidance on the materials and methods used in the construction of commercial, institutional, and larger residential buildings, including low-, mid-, and high-rise buildings and more on wood frame construction. A new, one-of-a-kind core structure that follows the design of Masterformat, the CSI-developed standard for organizing specifications. This solid framework gives students an early understanding of the specs and data-filing formats used in the vast majority of private sector and government building projects in the United States. More than 2,000 all-new illustrations, including first-ever photographs of contemporary commercial and industrial buildings. An Instructor’s Manual and a Student Workbook, available for the first time with this edition, both written by Terry L. Patterson of the University of Oklahoma, author of Construction Materials for Architects and Designers and the new study, Frank Lloyd Wright and the Meaning of Materials. Extensively revised bibliographies and glossaries, plus a new appendix listing the names addresses, and phone numbers of the organizations, associations, and agencies that contributed to the book. All this comes together in the new Sixth Edition of Construction: Principles, Materials, and Methods, making it an even stronger and more indispensible classroom reference than it was before.

Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; "representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.