Mastering the Marketplace examines the origins of modern mass-media culture through developments in the new literary marketplace of nineteenth-century France and how literature itself reveals the broader social and material conditions in which it is produced. Anne O’Neil-Henry examines how French authors of the nineteenth century navigated the growing publishing and marketing industry, as well as the dramatic rise in literacy rates, libraries, reading rooms, literary journals, political newspapers, and the advent of the serial novel. O’Neil-Henry places the work of canonical author Honoré de Balzac alongside then-popular writers such as Paul de Kock and Eugène Sue, acknowledging the importance of “low” authors in the wider literary tradition. By reading literary texts alongside associated advertisements, book reviews, publication histories, sales tactics, and promotional tools, O’Neil-Henry presents a nuanced picture of the relationship between “high” and “low” literature, one in which critics and authors alike grappled with the common problem of commercial versus cultural capital. Through new literary readings and original archival research from holdings in the United States and France, O’Neil-Henry revises existing understandings of a crucial moment in the development of industrialized culture. In the process, she discloses links between this formative period and our own, in which mobile electronic devices, internet-based bookstores, and massive publishing conglomerates alter—once again—the way literature is written, sold, and read.

La jaquette indique : "In 1836 John Wilson Croker, having immersed himself in dozens of contemporary French novels, warned that 'she who dares to read a single page of the hundred thousand licentious pages with which the last five years have indundated society, is lost for ever.' Many readers, both then and during the following decades, were nonetheless willing to take the risk. it has become common to oppose prudish Victorian England with permissive nineteenth-century France, but the extent to which Gallic literature was rejected has been greatly exaggerated. French Novels and the Victorians sets out to trace the fortunes of French fiction in England between 1830 and 1870. The book explores the institutions, businesses, publications and networks that enabled French novels to cross the Channel and reach British hands. The works' dissemination was sufficiently extensive to cause alarm, and the notion of their immorality was subjected to scrutiny in transnational critical discussions, readers' responses, censorship debates and fictional representations. the impact of French novels was, however, by no means considered simply in moral terms, but also in literary and even commercial ones, as the pervasiveness of these imports challenged the boundaries and identity of England's national literature. In addition to assessing the cultural importance of novelests such as Balzac, Dumas, Dumas fils, Hugo, Sans and Sue, and recovering the significance of currently neglected writers sur as Paul de Kock, French novels and the Victorians seeks to investigate how critics, novelists, and readers elaborated and responded to the concept of 'the French novel'."