"This catalog accompanies an exhibition on medical quackery, tracing its prevalence from the itinerant seller of nostrums four centuries ago to unsolicited spam on the Internet today. Prints by William Hogarth, Honore Daumier and others highlight the theatrics of the quack at work; posters by Jules Cheret, Maxfield Parrish and their contemporaries illustrate the remarkable artistry with which proprietary medicines were once advertised; and works by H.G. Wells, Weir Mitchell and other writers offer a delightful look at the elaborate language once used to promote the quack's wares." "The quack doctor's lavish pronouncements and excessive postures were matched only by similarly exalted promises of therapeutic cure. Quacks dressed elaborately, inflated their credentials, and embraced a particularly extravagant vocabulary to market their panaceas, at times claiming their pills and salves would cure all disease. Some wryly observed that the quacks' nomadic nature was necessary to enable them to avoid the inevitable reprisals of dissatisfied customers. They were later succeeded by the makers of proprietary medicines, many of whom adopted quackery's promotional methods while, at the same time, introducing new ones of their own. These vendors advertised widely (often with celebrity testimonials), publishing broadsides, posters, pamphlets and manifestoes to further amplify the popular reach of their product claims. Until the mid-nineteenth century, both physicians and quacks relied upon certain standard agents - including opium, quinine and antimony (which worked) and a great many others (which did not)."--BOOK JACKET.

Get a fresh perspective on the day-to-day use of medicine! A Social History of Medicines in the Twentieth Century explores the most perplexing issues concerning the uses of prescriptions and other medicines on both sides of the Atlantic. The book equips you with a thorough understanding of the everyday use of medicine in the United States, Canada, and Britain, concentrating on its recent past. Dr. John K. Crellin, author of several influential books on the history of medicine and pharmacy, addresses vital topics such as: the emergence of prescription-only medicines; gate-keeping roles for pharmacists; the role of the drugstore; and the rise of alternative medicines. A Social History of Medicines in the Twentieth Century adds the historical perspective missing from most medical and pharmaceutical literature about trends in the day-to-day use of medicines in society. The book is essential reading for anyone taking regular medication, either as self-care or by a physician’s prescription. Topics discussed include the non-scientific factors that validate medicines, the relevance of the control of narcotics, marketing strategies used by the pharmaceutical industry, the changing authority of physicians and pharmacists, over-the-counter medicines, tonics and sedatives, and patient compliance—and non-compliance. A Social History of Medicines in the Twentieth Century also addresses: medicines for weakness (“health” foods, fortifiers, digestives/laxatives) poison and pharmacy legislation placebos tranquilizers and antidepressants hormones side-effects psychoactive medications herbal medicines a brief history of the use of medicines from the 17th to 19th centuries suggestions for future policies and much more! A Social History of Medicines in the Twentieth Century is equally vital as a professional resource for physicians, pharmacists, and health care administrators, as a classroom guide for academics working in the medical and pharmaceutical fields, and as a resource for patients.

James Harvey Young describes the development of patent medicines in America from the enactment in 1906 of the Pure Food and Drugs Act through the mid-1960s. Many predicted that the Pure Food and Drugs Act would be the end of harmful nostrums, but Young describes in colorful detail post-Act cases involving manufacturers and promoters of such products as Cuforhedake Brane-Fude, B. & M. "tuberculosis-curing" liniment, and the dangerous reducing pill Marmola. We meet, among others, the brothers Charles Frederick and Peter Kaadt, who treated diabetic patients with a mixture of vinegar and saltpeter; Louisiana state senator Dudley J. LeBlanc, who put on fabulous medicine shows as late as the 1950s promoting Hadacol and his own political career, and Adolphus Hohensee, whose lectures on nutrition provide a classic example of the continuing appeal of food faddism. Review: "The Medical Messiahs is an example of historical writing at its best—scholarly, perceptive, and exceedingly readable. Despite his objectivity, Young's dry humor shines through and illuminates his entire book."—John Duffy, Journal of Southern History "This book is written in tight, graceful prose that reflects thought rather than substitutes for it. Done with a sure feel for the larger political, social, and economic background, it demonstrates that historians who would make socially relevant contributions need only adhere to the best canons of their art."—Oscar E. Anderson, Jr., The American Historical Review "[This] material is so interestingly presented that the readers may not immediately appreciate what a major historic study [the book] is, and how carefully documented and critically analyzed."—Lester S. King, Journal of the American Medical Association "Dr. Young's well-written social history of health quackery in twentieth-century America will not only increase the understanding of our times by future historians but will also be of great value to all those interested in improving the health of the population by reminding them of the past."—F. M. Berger, The American Scientist Originally published in 1967. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.