Right now, we're in the middle of a historic shift in charitable giving behavior. The rules of nonprofit fundraising are being re-written as we speak. With the emergence of social media, smartphones, and the web, opportunities for budding nonprofits are finally opening up. What were once tried and true methods to engage donors are quickly becoming archaic and ineffective. Believe it or not, you are living in the golden age of fundraising. A handful of nonprofits have caught on and are absolutely crushing it online. They've harnessed the power of technology to run massive online giving campaigns and reach thousands of supporters across the web. It's a complete no-brainer, but not everyone realizes that yet. In this step-by-step guide, I'm going to be introducing you to several of these organizations that have caught on to and are riding a soaring trend. I've written about many of these orgs on my popular blog, which has been cited by the New York Times, the Wall Street Journal, and more. I've also spoken with many on my podcast. After talking with these nonprofits, I realized one thing. They're not special. What they're doing isn't all that sophisticated. They're run by ordinary folks, just like you and me. In fact, if you follow the steps that I outline in this book, you'll be able to replicate their results. You'll finally get badly needed funding for your organization. Take a second to imagine just how great it will feel to log on to your computer and find your email inbox overflowing with donation messages. Wouldn't that be awesome? I'm not saying that it's going to be easy. Quite frankly, you're going to be treading into uncharted waters. A lot of the tools, websites, and techniques I'm about to cover might seem unfamiliar and at first, confusing. But, I promise you that I'll hold your hand every step of the way. By the end of this ebook, you'll have a clear step-by-step plan for executing an online crowdfunding campaign and know what to do next. More importantly, you'll be able to stay true your org's mission and serve humanity.

This open access book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. It considers crowdfunding models and their different manifestations across a variety of geographies and sectors, and explores the perspectives of fundraisers, backers, platforms, and regulators. Gathering insights from a wide range of influential researchers in the field, the book balances concepts, theory, and case studies. Going beyond previous research on crowdfunding, the contributors also investigate issues of community, sustainability, education, and ethics. A vital resource for anyone researching crowdfunding, this book offers readers a deep understanding of the characteristics, business models, user-relations, and behavioural patterns of crowdfunding.

Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments that have fewer resources. Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. It also explores the latest advances and developments for creating a system of shared values and beliefs in small business environments. Highlighting a range of topics such as entrepreneurship, innovative behavior, and organizational sustainability, this multi-volume book is ideally designed for entrepreneurs, business managers, executives, managing directors, academicians, business professionals, researchers, and graduate-level students.

This open access Pivot demonstrates how a variety of technologies act as innovation catalysts within the banking and financial services sector. Traditional banks and financial services are under increasing competition from global IT companies such as Google, Apple, Amazon and PayPal whilst facing pressure from investors to reduce costs, increase agility and improve customer retention. Technologies such as blockchain, cloud computing, mobile technologies, big data analytics and social media therefore have perhaps more potential in this industry and area of business than any other. This book defines a fintech ecosystem for the 21st century, providing a state-of-the art review of current literature, suggesting avenues for new research and offering perspectives from business, technology and industry.

This book focuses on various types of crowdfunding and the lessons learned from academic research. Crowdfunding, a new and important source of financing for entrepreneurs, fills a funding gap that was traditionally difficult to close. Chapters from expert contributors define and carefully evaluate the various market segments: donation-based and reward-based crowdfunding, crowdinvesting and crowdlending. They further provide an assessment of startups, market structure, as well as backers and investors for each segment. Attention is given to the theoretical and empirical findings from the recent economics and finance literature. Furthermore, the authors evaluate relevant regulatory efforts in several jurisdictions. This book will appeal to finance, entrepreneurship and legal scholars as well as entrepreneurs and platform operators.

In recent years, crowdfunding has become important and it has been enthusiastically used not only by commercial organizations but also by the public sector. This alternative source of financing in times of constrained government budgets enables citizens to vote with their dollars online to bring ideas into reality. This book sheds light on the developing concept of crowdfunding in the public sector, with an overview of current academic discussions and best practices on crowdfunding in the public sector. The volume approaches crowdfunding in the public sector from an integrated perspective, addressing the dearth of publications on the subject. The book gathers a wealth of theoretical information, ideas, best practices and lessons learned in the context of executing concrete crowdfunding projects, and assess methodological approaches to integrating the topic of crowdfunding in public organizations curricula. The book provides definitions, insights and examples of this managerial perspective resulting in a theoretical framework of crowdfunding in the public sector. The contributors also explore different crowdfunding applications in public sectors such as local government, higher education, schools, arts & culture organizations, healthcare, energy sector, and police services, which are presented in several case studies. This is a unique book in the field that points the way forward both for policymakers and for the research community in terms of thinking about crowdfunding in the public sector and the complex issues surrounding its development.

Crowdfunding is a hot topic and this Handbook provides a service to the research community by codifying, discussing and examining research in this area. It will be a starting point for researchers seeking high quality research in this new and important area.

This book will help to level the playing field, so that you can compete with some of the bigger organizations out there in the nonprofit industry. You'll discover science-backed ways to get more funding for your nonprofit. These are breakthrough marketing strategies that are easy to implement and just plain work. They are psychological tricks that you can use to raise more money from your existing donors (or new ones). I have to be honest with you though. Having been an online marketer for eight years, I've come into contact with these principles many times.In fact, I'd go so far as to say that most successful nonprofits and established companies use these tactics. It's because they're proven to work to raise more funds. However, they aren't introduced to the millions of nonprofits throughout the world. You have to operate in the dark and you're left wondering how to make ends meet at the end of the month. That's not fair! Mark my words, some of them will boggle your mind. When you begin to act on the advice, you'll start to see results that not only affect your bottom line, but also give you the power to help more people.At the end of the day, that's all that matters, isn't it? The people you're helping. The way you're impacting the world for the positive. This fundraising guff isn't all that fun or exciting. What's more, you spend so much of your time doing it. That's why I wanted to put together a paint by numbers formula for handling this area of your operations, once and for all. Once you harness this linchpin skill, you won't ever have to worry about how you'll pay next month's bills.Instead of struggling to stay afloat, you'll have a rock-solid fundraising plan in place, and be able to live an empowered life. If you're fed up with seeing the big-boys cash in on fundraising, and annoyed that there isn't better training out there for nonprofit leaders, like you, then this is the book for you. I want to bring some of these effective for-profit marketing techniques to the nonprofit world so that you can impact more people at a fraction of the cost. As you know, that's the name of the game. The more you know, the easier it will be for you to navigate this changing terrain.

This book is open access under a CC BY 4.0 license. This cutting edge text considers how Asian philanthropists and charitable organizations break with Western philanthropic traditions and examines the key traits and trends that make social investment in Asia unique. Based on 30 case studies of excellent social delivery organizations (SDOs) and social enterprises as well as interviews with ultra-high net-worth individuals throughout Asia, this book examines which characteristics and strategies lead to successful philanthropy and social delivery organizations. Providing evidence based findings on philanthropy, social investment and social delivery organizations in Asia, this book provides invaluable resources for those wishing to deepen their understanding of the sector and what this means for political and economic development in the region.

Harness the power of the crowd to turn your dreams into reality! Crowdfunding is the newest way to fund projects and start businesses. You don't need to hit up family and friends, max out your credit cards, or get a second mortgage--there are perfect strangers out there who will help you fund your idea. You just have to know how to find them. The Everything Guide to Crowdfunding is a step-by-step handbook to harnessing the power of social media to raise funds. Inside, you'll find real-life case studies and techniques for creating a successful campaign, including: Gaining an online presence Tapping into the crowd Understanding the different crowdfunding platforms Designing a successful campaign plan Promoting your campaign with social media, search engine optimization, and affiliate marketing Dealing with donors after your campaign ends Almost 50 percent of crowdfunding ventures fail to get funded. With this guide, you will learn how to be in the 50 percent that succeed. Whatever your dream or business idea, there is no reason it can't become a reality with the power of crowdfunding.